Jones Soda Co. Announces Winner of Second Annual “Jonesin’ for a Fiat 500” Photo Contest
December 17 2014 - 5:18PM
Business Wire
Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company
known for its customer-designed packaging, today announced the
Grand Prize Winner of its second annual “Jonesin’ for a Fiat 500”
summer photo contest as Christopher Kollmann from Fallston,
Maryland. Christopher will take home the Grand Prize, which
includes a brand new Fiat 500, a one-year supply of Jones Stripped,
surf lessons with professional surfer and Jones team rider Brianna
Cope, a GoPro Hero 4 Camera and to top it off, the winning photo
will be featured on bottles of Jones Stripped throughout North
America in 2015.
Winning photo submitted by Christopher
Kollmann from Fallston, Maryland. (Photo: Business Wire)
The 21-week photo contest required contestants to submit photos
or “selfies”, which could include images of the Fiat 500 or Jones
Stripped, with the goal to raise awareness of each of FIAT’s and
Jones’ product lines. During the course of the contest, over 20,000
entries were submitted from the United States and Canada. The
winning photo was chosen by a panel of judges from Jones Soda and
the FIAT brand.
Continuing on the success of the partnership that was created in
2013, Jones Soda and FIAT collaborated on various initiatives
throughout the year, including event sponsorships like the US Open
of Surf, providing FIAT customers Limited Edition sets of FIAT
branded Jones Stripped and giveaways of other fun co-branded
merchandise.
“This year’s photo contest and partnership with the FIAT brand
exceeded all of our expectations. We doubled the amount of entries
over last year, engaging so many more people through each of our
social media channels,” stated Jones Soda CEO Jennifer Cue.
“Working with the FIAT brand and their highly passionate team
continues to show us that our brands are similar in so many
ways…fun, unique, colorful and independent. We look forward to
continuing our growth and expansion of the Jones/FIAT partnership
into 2015 and beyond.”
“Creativity and self-expression are at the very core of the FIAT
brand,” said Jason Stoicevich, Vice President FIAT Brand, FCA –
North America. “Partnerships like this one play to our strengths.
They inspire our customers and provide a platform for them to have
fun and showcase that they can be as unique and imaginative as our
Fiat 500.”
About FIAT Brand
The FIAT brand stands for discovery through passionate
self-expression. That philosophy is embodied by the iconic Fiat 500
or Cinquecento – a small car that lives big. Italian at heart and
rooted in a rich heritage, the 500 is sold in more than 100
countries around the world and is synonymous with modern, simple
design blending form, function, technology and a pride of ownership
that is genuine.
In North America, the Fiat 500 was introduced in March 2011 and
was soon followed by the Fiat 500c (Cabrio), the high-performance
Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and
the five-passenger Fiat 500L. The FIAT brand continues to
expand with the introduction of the Fiat 500X, an all-new crossover
that combines Italian style with functionality, performance and
all-wheel-drive confidence. The all-new Fiat 500X will arrive
in FIAT studios in the second quarter of 2015.
For more information on the FIAT brand, visit the FIAT Facebook
page (www.facebook.com/fiatusa) or Twitter account
(www.twitter.com/fiatusa).
About Jones Stripped
Jones Stripped is sweetened with a proprietary blend of natural
sweeteners including pure cane sugar, organic agave syrup and
stevia, and each 12-ounce bottle contains 30 calories, eight grams
of sugar and comes in 6 delicious natural flavors: Cherry, Green
Apple, Orange Mango, Lemon Lime, Huckleberry and Chipotle
Pineapple.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB:
JSDA) markets and distributes premium beverages under Jones® Soda,
Jones Zilch®, Jones Stripped™ and Jones Sparkling Water brands and
sells through its distribution network in markets primarily across
North America. A leader in the premium soda category, Jones is
known for its variety of flavors and innovative labeling technique
that incorporates always-changing photos sent in from its
consumers. Jones Soda is sold through traditional beverage
retailers. For more information, visit www.jonessoda.com or
www.myjones.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141217006413/en/
Jones Soda Co.Andrew Baumann,
206-436-8711abaumann@jonessoda.comorThe FIAT BrandDiane Morgan,
248-512-0023Diane.Morgan@chrysler.com
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