UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)  December 16, 2014

BLOOMIN’ BRANDS, INC.
(Exact name of registrant as specified in its charter)

Delaware
001-35625
20-8023465
(State or other jurisdiction of incorporation)
(Commission File Number)
(I.R.S. Employer
Identification No.)

2202 North West Shore Boulevard, Suite 500, Tampa, Florida 33607
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code  (813) 282-1225

 N/A
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 
 
 




Item 7.01 Regulation FD Disclosure.

On December 16, 2014, Bloomin’ Brands, Inc. (the “Company”) issued a press release announcing the following: (i) affirming the Company’s fiscal 2014 Financial Outlook with updated guidance on comparable sales and new restaurants; (ii) initial fiscal 2015 Financial Outlook; and (iii) the implementation of a dividend and share repurchase program. A copy of the press release is furnished as Exhibit 99.1 hereto.

Also, on December 16, 2014, the Company will present business and financial information at a publicly available webcast meeting (the “Analyst and Investor Meeting”). Attached hereto as Exhibit 99.2 are the Analyst and Investor Meeting presentations to be made by Elizabeth Smith, Chairman and Chief Executive Officer and David Deno, Executive Vice President and Chief Financial and Administrative Officer. During the course of the Analyst and Investor Meeting, the Company’s executives will discuss the Company’s business update and long-term growth goals.

The information contained in this Item 7.01, including Exhibits 99.1 and 99.2 attached hereto, is being furnished and shall not be deemed “filed” for any purpose, and shall not be deemed incorporated by reference in any document whether or not filed under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, regardless of any general incorporation language in any such document.

Item 9.01     Financial Statements and Exhibits.

 (d) Exhibits.
 
 
Exhibit
Number
 
 
Description
 
 
 
 
 
99.1
 
Press release of Bloomin’ Brands, Inc. dated December 16, 2014
 
99.2
 
Analyst and Investor Meeting Presentations made by the Company on December 16, 2014


2



SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

                                          
                                         
BLOOMIN’ BRANDS, INC.
 
 
(Registrant)
 
 
 
 
 
 
 
 
 Date: December 16, 2014
 
By:
/s/ Joseph J. Kadow
 
 
 
Joseph J. Kadow
 
 
 
Executive Vice President and Chief Legal Officer
 
 
 
 









3




 
NEWS
 
Exhibit 99.1
 
 
 
 
 
Chris Meyer
 
 
 
Group Vice President, IR & Finance
 
 
 
(813) 830-5311
 
 


Bloomin Brands Hosting First Analyst and Investor Day;
Affirms 2014 Guidance with Updated Comparable Sales and New Restaurant Expectations;
Provides Initial 2015 Financial Outlook;
Announces Implementation of Dividend and Share Repurchase Program


TAMPA, Fla., December 16, 2014 - Bloomin’ Brands, Inc. (Nasdaq:BLMN) is hosting its first Analyst and Investor Day beginning at 9:00 AM EST today in New York City. In advance of the meeting, the Company is announcing the following:

Fiscal 2014 domestic comparable sales are expected to be at least 1.5%;
New system-wide restaurant openings are expected to be 55 for fiscal 2014;
All other aspects of the fiscal 2014 financial outlook remain unchanged;
Initial fiscal 2015 financial outlook is outlined below;
Intent to pay a quarterly dividend beginning in the first quarter of 2015; and
Implementation of a share repurchase program


Fiscal 2015 Financial Outlook

Below are the Company’s current expectations for the full-year fiscal 2015:

Adjusted diluted earnings per share(1) growth of at least 15% or at least 10% on a comparable calendar basis(2)(3) 
Comparable sales growth for Company-owned core domestic concepts of at least 1.5%
40 - 50 system-wide restaurant openings
Commodity inflation of between 4% and 6%
Capital expenditures of between $235 million and $255 million

The Company also intends to discuss its long-term growth goals at today’s meeting.


(1)
The 2015 Adjusted diluted earnings per share outlook includes estimates of expected adjustments for: (i) restaurant closing expenses related to our planned international restaurant closures; (ii) asset impairment charges related to the implementation of a domestic relocation program; and (iii) amortization of intangibles recorded as a result of the Brazil acquisition.
(2)
In fiscal 2014, the Company changed its year-end to a 52-53 weeks fiscal year-end. Fiscal 2014 included 362 days whereas fiscal 2015 will include 364 days. A “comparable calendar” adjusted diluted earnings per share outlook removes the estimated impact of those two additional days, which will occur in the first fiscal quarter 2015.
(3)
GAAP diluted earnings per share growth is expected to be at least 60%. Fiscal 2014 GAAP diluted earnings per share includes: (i) asset impairments and closing costs associated with domestic and international restaurant closings; (ii) asset impairments associated with our decision to sell the Roy’s concept and corporate aircraft; (iii) loss on extinguishment and modification of debt due to the refinancing of our Senior Secured Credit Facility; and (iv) severance expense incurred as a result of our organizational realignment.






Details on Dividend and Share Repurchase Programs

Bloomin’ Brands announced today that its Board of Directors has adopted a dividend policy under which it intends to declare quarterly cash dividends on shares of its common stock. Subject to declaration by the Board of Directors, the Company anticipates that the first quarterly dividend of $0.06 per share will be paid in the first quarter of 2015.

In addition, the Board of Directors has approved a share repurchase program under which the Company is authorized to repurchase up to $100.0 million of the Company’s outstanding common stock from time to time on the open market, including through a Rule 10b5-1 plan, or in privately negotiated transactions. The plan has been authorized effective December 12, 2014 and will expire after 18 months.

The timing and amount of any shares repurchased will be determined by the Company’s management based on its evaluation of market conditions, share price and other factors. The share repurchase program does not obligate the Company to repurchase any dollar amount or number of common shares and may be suspended or discontinued at any time. Any repurchased shares will be available for use in connection with Bloomin’ Brands stock plans and for other corporate purposes.


Details on Analyst and Investor Day

The meeting will begin at approximately 9:00 AM EST and will end at approximately 1:00 PM EST. A live webcast of the meeting will be available from the Company’s website at http://www.bloominbrands.com under the Investors section. A replay of the webcast will be available following the conclusion of the presentation. A copy of the presentations can be viewed at http://www.bloominbrands.com under the Investors section.


About Bloomin’ Brands, Inc.
The Company is one of the largest casual dining restaurant companies in the world with a portfolio of leading, differentiated restaurant concepts. The Company has five founder-inspired brands: Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse and Wine Bar and Roy’s, with all except Roy’s considered core concepts. The Company operates more than 1,500 restaurants in 48 states, Puerto Rico, Guam and 20 countries, some of which are franchise locations. For more information, please visit www.bloominbrands.com.

















Forward-Looking Statements
Certain statements contained herein, including those related to our fiscal 2014 and 2015 guidance and our dividend and share repurchase plans are not based on historical fact and are “forward-looking statements” within the meaning of applicable securities laws. Generally, these statements can be identified by the use of words such as “believes,” “estimates,” “anticipates,” “expects,” “on track,” “feels,” “forecasts,” “seeks,” “projects,” “intends,” “plans,” “may,” “will,” “should,” “could,” “would” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These forward-looking statements include all matters that are not historical facts. By their nature, forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the Company’s forward-looking statements. These risks and uncertainties include, but are not limited to: local, regional, national and international economic conditions; consumer confidence and spending patterns; price and availability of commodities, such as beef, chicken, shrimp, pork, seafood, dairy, potatoes, onions and energy supplies, which are subject to fluctuation and could increase or decrease more than the Company expects; weather, acts of God and other disasters; the seasonality of the Company’s business; inflation or deflation; increases in unemployment rates and taxes; increases in labor and health insurance costs; competition and changes in consumer tastes and the level of acceptance of the Company’s restaurant concepts (including consumer acceptance of prices); consumer reaction to public health issues; consumer perception of food safety; demographic trends; the cost of advertising and media; government actions and policies; interest rate changes, compliance with debt covenants and the Company’s ability to make debt payments; the availability of credit presently arranged from the Company’s revolving credit facilities; and the future cost and availability of credit. Further information on potential factors that could affect the financial results of the Company and its forward-looking statements is included in its Form 10-K filed with the Securities and Exchange Commission on March 3, 2014 and its subsequent filings with the Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statement, except as may be required by law. These forward-looking statements speak only as of the date of this release. All forward-looking statements are qualified in their entirety by this cautionary statement.






Analyst & Investor Day December 16, 2014


 
Forward-looking statements Certain statements in this presentation, including those relating to future business outlook and economic performance, long-term growth goals, finances, dividend and share repurchase plans and other expectations and objectives of management are not based on historical fact and are “forward-looking statements” within the meaning of applicable securities laws.” Generally, these statements can be identified by the use of words such as “believes,” “estimates,” “anticipates,” “expects,” “on track,” “feels,” “forecasts,” “seeks,” “projects,” “intends,” “plans,” “may,” “will,” “should,” “could,” “would” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These forward-looking statements include all matters that are not historical facts. By their nature, forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the Company’s forward- looking statements. These risks and uncertainties include, but are not limited to: local, regional, national and international economic conditions; consumer confidence and spending patterns; price and availability of commodities, such as beef, chicken, shrimp, pork, seafood, dairy, potatoes, onions and energy supplies, which are subject to fluctuation and could increase or decrease more than the Company expects; weather, acts of God and other disasters; the seasonality of the Company’s business; inflation or deflation; increases in unemployment rates and taxes; increases in labor and health insurance costs; competition and changes in consumer tastes and the level of acceptance of the Company’s restaurant concepts (including consumer acceptance of prices); consumer reaction to public health issues; consumer perception of food safety; demographic trends; the cost of advertising and media; government actions and policies; interest rate changes, compliance with debt covenants and the Company’s ability to make debt payments; the availability of credit presently arranged from the Company’s revolving credit facilities; and the future cost and availability of credit. Further information on potential factors that could affect the financial results of the Company and its forward-looking statements is included in its Form 10-K filed with the Securities and Exchange Commission on March 3, 2014 and its subsequent filings with the Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statement, except as may be required by law. These forward-looking statements speak only as of the date of this presentation. All forward-looking statements are qualified in their entirety by this cautionary statement. This presentation contains certain non-GAAP measures which are provided to assist in an understanding of the Company’s business and performance. These measures may differ from non-GAAP measures used by other companies and should always be considered in conjunction with the appropriate GAAP measure. Reconciliations of non-GAAP measures to the most comparable GAAP measures are provided at the end of this presentation. Note: A copy of this presentation and the related appendix can be viewed at www.bloominbrands.com in the Investors section


 
Liz Smith CEO


 
 Portfolio of founder-inspired leading brands  Significant opportunities for sales growth  Culture of continuous innovation and productivity  Disciplined stewards of capital  Seasoned global management team Strong Platform for Sustainable Growth


 
50% 17% 14% 6% 13% $4.3 bn Sales LTM Sales by Concept (3) Diversified Brand Portfolio Brand Market Position (2) Locations (1) 753 #1 244 #2 201 #2 66 #4 Brazil / Korea 227 #1/#2 (1) Includes company-owned and franchise restaurants as of September 28, 2014. (2) Based on Euromonitor for 2013. (3) Last twelve periods ending September 28, 2014. Excludes Roy’s Total: 1,491 Differentiated Brands with Leading Market Positions


 
Cumulative Comp Sales vs. Industry Annual Comp Sales Cumulative Note: Based on core domestic concepts 2.7% 4.9% 3.7% 1.2% 1.3% +14 pts -1 pts -0.6% 1.5% 0.6% -1.4% -0.8% 2010 2011 2012 2013 2014 YTD Cumulative BLMN Knapp (Casual) +13 pts of traffic -10 pts of traffic


 
Recognized for Our Culture / Performance


 
Market Overview Since IPO


 
0 50 100 150 200 250 300 A ug u s t 2 0 1 2 S e p te m be r 2 0 1 2 O c tober 2 0 1 2 N ov e m be r 2 0 1 2 D e c e m b e r 2 0 1 2 J a nuar y 2 0 1 3 Feb rua ry 2 0 1 3 Mar c h 2 0 1 3 A pr il 2 0 1 3 Ma y 2 0 1 3 J une 2 0 1 3 J u ly 2 0 1 3 A ug u s t 2 0 1 3 S e p te m be r 2 0 1 3 O c tober 2 0 1 3 N ov e m be r 2 0 1 3 D e c e m b e r 2 0 1 3 J a nuar y 2 0 1 4 Feb rua ry 2 0 1 4 Mar c h 2 0 1 4 A pr il 2 0 1 4 Ma y 2 0 1 4 J une 2 0 1 4 J u ly 2 0 1 4 A ug u s t 2 0 1 4 S e p te m be r 2 0 1 4 O c tober 2 0 1 4 N ov e m be r 2 0 1 4 Job Growth 3 month avg …Has Pushed Consumer Confidence to a 7 year High Continued Job Growth Momentum… Recent Improvement in Macro Environment (in thousands) Source: Bureau of Labor Statistics; Thomson Reuters University of Michigan Survey of Consumers 70 72 74 76 78 80 82 84 86 88 90 A ug u s t 2 0 1 2 S e p te m be r 2 0 1 2 O c tober 2 0 1 2 N ov e m be r 2 0 1 2 D e c e m b e r 2 0 1 2 J a nuar y 2 0 1 3 Feb rua ry 2 0 1 3 Mar c h 2 0 1 3 A pr il 2 0 1 3 Ma y 2 0 1 3 J une 2 0 1 3 J u ly 2 0 1 3 A ug u s t 2 0 1 3 S e p te m be r 2 0 1 3 O c tober 2 0 1 3 N ov e m be r 2 0 1 3 D e c e m b e r 2 0 1 3 J a nuar y 2 0 1 4 Feb rua ry 2 0 1 4 Mar c h 2 0 1 4 A pr il 2 0 1 4 Ma y 2 0 1 4 J une 2 0 1 4 J u ly 2 0 1 4 A ug u s t 2 0 1 4 S e p te m be r 2 0 1 4 O c tober 2 0 1 4 N ov e m be r 2 0 1 4 (index)


 
-8% -6% -4% -2% 0% 2% 4% 6% A U G 2 0 1 2 SEP 2 0 1 2 O C T 2 0 1 2 N O V 2 0 1 2 DE C 2 0 1 2 J A N 2 0 1 3 FEB 2 0 1 3 M A R 2 0 1 3 AP R 2 0 1 3 M A Y 2 0 1 3 J U N 2 0 1 3 J UL 2 0 1 3 A U G 2 0 1 3 SEP 2 0 1 3 O C T 2 0 1 3 N O V 2 0 1 3 DE C 2 0 1 3 J A N 2 0 1 4 FEB 2 0 1 4 M A R 2 0 1 4 AP R 2 0 1 4 M A Y 2 0 1 4 J U N 2 0 1 4 J UL 2 0 1 4 A U G 2 0 1 4 SEP 2 0 1 4 Nominal Disposable Income (ex-savings) y/y Knapp Sales Comps Source: Bureau of Economic Analysis, Knapp Knapp CDR SSS Have Improved Recently, But Still Lags Growth in Disposable Income Disposable Income vs Knapp Sales


 
Source: Knapp Data ending 11/2/14 -2.8% -3.3% -5.4% -5.6% -2.5% -0.4% -1.5% -2.8% -2.9% -7% -6% -5% -4% -3% -2% -1% 0% C'06 C'07 C'08 C'09 C'10 C'11 C'12 C'13 YTD'14 Knapp CDR Traffic Trend BLM IPO Expectation 0% -1% CDR Traffic has Declined Since 2006


 
7.5% 4.2% 3.1% 5.5% 4.1% 4.9% 4.4% 2.7% 4.0% 4.0% 2.4% 2.5% 2.8% 2010 2011 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2012 2013 2014 YTD Gap to Knapp CDR Traffic We Have Consistently Outperformed Segment and Gained Share Note: Based on core domestic concepts


 
0% 2% 4% 6% 8% 10% 12% 14% 16% Asia Pacific Australasia Eastern Europe Latin America Middle East and Africa Western Europe C A G R 2 0 1 4 -1 8 0% 10% 20% 30% 40% 50% 60% 100% Home Delivery/Takeaway Cafés/Bars Full-Service Restaurants Fast Food Self-Service Cafeterias Street Stalls/ Kiosks % o f T o ta l Gro w th Total Foodservice Sales Growth by Region (2014-18) CDR International Growth Outlook Remains Robust Total Foodservice Sales Growth by Type (2014-18) World Averages 67% of all growth coming from LatAm (21%) and Asia (45%) 76% of all FSR growth coming from LatAm (16%) and Asia (59%) with China representing 36% Source: Euromonitor, Excludes North America


 
Competitive Unit Expansion since 2008: +88% CDR Sales: -27% vs. 2012 However, Korea CDR Sales Index Has Collapsed Since Its Peak in 2012 Source: CDR Sales Index figures taken from TNS Tracker 200 250 300 350 400 450 500 550 600 25 30 35 40 45 50 55 60 2008 2009 2010 2011 2012 2013 2014 Uni ts C D R S a le s M a rk e t Ind e x CDR Sales Index Units


 
Incremental Unit Potential •3%+ •Approx. 2%+ • Bonefish: 150+ •Carrabba’s: 160+ • Bonefish: 150+ •Outback Relocations: 100+ •Outback (new): 50+ • Fleming’s: 35+ •Carrabba’s: on hold BLMN Domestic Portfolio Strategy Adapted to New Environment Domestic Comp Sales IPO Now • -1% – +1% • -2% – 0% Knapp


 
70% 30% 92% 8% 2015E 2012 Future State • Ring-fence Korea • Launch Carrabba’s Brazil • Refine China business model • Grow existing portfolio • Focus on Korea and Brazil • Outback centric • LATAM and China leadership • Expand Portfolio International Opportunity Remains Strong With Updated Priorities 88% 12% Portfolio Sales Note: Based on company-owned sales Domestic International


 
Sustainable Growth Strategy Update


 
Continuous Productivity Mindset to Fund Investment World Class Team and Infrastructure to Build Scale Three Platforms for Sustainable Growth Unchanged 3 Accelerate International Growth 2 Domestic New Unit Expansion 1 Grow Comp Sales & Profitability


 
Grow Comp Store Sales: Core AUVs Continue to Grow Across The Portfolio 1 $2,500 $2,600 $2,700 $2,800 $2,900 $3,000 $3,100 $3,200 $3,300 $3,400 2009 2010 2011 2012 2013 Est. 2014 Core Domestic Annual AUVs Core Domestic $2,500 $2,600 $2,700 $2,800 $2,900 $3,000 $3,100 $3,200 $3,300 $3,400 2009 Est. 2014 AUV Contribution by Concept 3.2% CAGR Driven Primarily by Traffic ($ in thousands) ($ in thousands)


 
•Deliver Superior brand experience – Ongoing menu and marketing innovation – Significant investment in digital and technology • Expand occasions and frequency – Focus on $25 billion domestic lunch segment – BBI fair share would be $1.4 billion • Strong remodel and relocation program Grow Comp Sales and Profitability 1


 
• Celebrate Best at Steak • Expand Beyond Special Occasion • Return to Polished Casual • The Contemporary Steakhouse Deliver Superior Brand Experience Across Portfolio


 
Pay Recognition of Visit Deciding What & Where Preparing for Visit Arriving Ordering Waiting for Food Eating Reason for next Visit • 2014: – Developed Digital Road Map – Immediate Enhancements • Virtual waitlist • Upgrade websites • Ordering & pay online • 2015: – 2x investment Accelerated Digital Investment Across the Customer Experience


 
Comp Sales Growth 2010-2014 1.5% 4.0% 4.4% 1.6% 2.1% 2010 2011 2012 2013 YTD Q3 2014 Growth in Momentum Category 1 Most recent unit counts for Longhorn Steakhouse and Texas Roadhouse vs. year end 2009 (SEC Filings) Competitors Increased Footprint by 34% Units Over Timeframe1


 
The 2010 Outback Brand Refresh Defined 4 Strategic Pillars to Restore Growth Outback is Steak Authority Expand Variety Communicate Fresh Deliver Everyday Affordability Enhance Dining Experience Celebrate Best at Steak


 
In Q3 2014, We Reaffirmed Our Steak Authority New Menu Design, Plate ware, In-Restaurant Messaging Product Spec Operations & Training Advertising/Marketing 360° “Best at Steak”


 
Comp Sales Growth 2010-2014 Gaining Share in a Difficult Segment Italian Market Share(1) 7.0% 7.3% 7.5% 7.5% 7.8% 2.9% 4.6% 1.7% -0.2% -1.4% 2010 2011 2012 2013 YTD Q3 2014 1 NPD Crest


 
Redefine the Carrabba’s Experience Carrabba’s Brand Refresh Defines 4 Strategic Pillars to Restore Growth in 2015 Deliver Approachable Value Refresh Menu with Lighter Options to Drive Frequency Contemporize the In-Restaurant Experience Remove Operations Complexity


 
More Entry Level Options Broader Variety Across Price Points Communicate Value through Marketing Balance Indulgence with More Everyday Options Small Plates for Sharing Lighter Items <600 Calories Continue to Evolve Decor More Contemporary Uniforms Update Music and Lighting Reduce Menu Items Reduce Ingredients Redesign Kitchen Flow Leverage Technology Launch A Less Complex, More Affordable Menu in 2015 Deliver Approachable Value Refresh the Menu / Lighter Options Contemporize In- Restaurant Experience Remove Operations Complexity


 
Comp Store Sales 2010 - 2014 6.5% 8.3% 3.2% 0.0% 0.5% 2010 2011 2012 2013 YTD Q3 2014 Still Growing Share, But Growth Has Slowed


 
Return to Roots of Culinary Innovation Core Menu Refresh 2008 2014 Promotional Programs to Bridge Gap Return to Continuous Innovation


 
New Core Menu: • Launched New Menu July 2014 – 36 New items and 3 new food platforms – Increase in customer satisfaction • Seasonal menus corresponding to fishing seasons Innovative, Independent, Polished, Unique Private Dining Program: New Bar Menu: • Launched August 2014 • Launches January 2015 Online Reservations: • Launched November 2014 •Accounts for 46% of reservations


 
10.4% 7.4% 5.1% 4.5% 3.1% 2010 2011 2012 2013 YTD Q3 2014 Upscale, Stylish, Lively and Indulgent Consistently Outperforming Segment Continuous Innovation Comp Store Sales


 
54% Current Potential 59% Current Potential Dinner 66% Other 5% Lunch 29% (1) For year ended June 30, 2014, as compiled by NPD/CREST. (2) As of September 28, 2014. •Weekday opportunity now ~70% • Lunch is 85% incremental • Lunch growing on year-over-year basis •BBI fair share: $1.4B Industry Sales Split (1) Lunch Roll-out $25 Billion Lunch Segment Weekday Lunch Roll-Out Status (2) ~70% ~70%


 
Outback National Lunch Launch Q2 2015 •National Launch Q2 2015 • Full Media Support •Lunch menu & service model Lunch Facts


 
• Interior remodel completed in 2013 • 30+ Exteriors in test • 40% fleet remodel complete • +3% lift holding • Updated look for all new units • Multi-year refresh underway • Updated look for all new units • Multi-year refresh underway Multi-year Remodel Program Elevates Portfolio Brand Image and Enhances Consistency


 
Outback Exterior


 
Carrabba’s Remodel


 
Bonefish Remodel Consistent with Contemporary Polished Position


 
Continuous Productivity Mindset to Fund Investment World Class Team and Infrastructure to Build Scale Three Platforms for Sustainable Growth Unchanged 3 Accelerate International Growth 1 Grow Comp Sales & Profitability 2 Domestic New Unit Expansion


 
Domestic New Unit Expansion: Portfolio Re-Prioritization 2 Growth: Ramp to 3.5% (75% Domestic) • 2% annual growth (50% Domestic) • Intense Competition for “A” Sites Brand Bonefish Re-Prioritization: Carrabba’s • Bonefish • Outback – New + Relocations • Fleming’s • Carrabba’s: on-hold IPO Now


 
Existing Footprint at IPO


 
Growth Since IPO Relocations


 
Long-term Market Potential Unit Potential [xx] [xx] [xx] [xx] Relocations


 
Acceleration of Relocation Opportunity • Identified opportunity for 100+ across Outback – Initial tests have proven successful • Revitalization of these assets enables us to: – Increase site visibility and access – Contemporize image – Capitalize on lunch daypart


 
Continuous Productivity Mindset to Fund Investment World Class Team and Infrastructure to Build Scale Three Platforms for Sustainable Growth Unchanged 1 Grow Comp Sales & Profitability 2 Domestic New Unit Expansion 3 Accelerate International Growth


 
3 South Korea Brazil Hong Kong China - 3 units North America Middle East Latin America Asia Pacific Locations by Ownership Type (1) (3) Company-owned (176) Franchise (51) 106 59 7 33 9 6 3 Mexico - 1 unit Platform for International Growth (1) As of September 28, 2014 (2) Includes $546 million in sales from Company-owned restaurants and $146 million from franchised and joint venture locations for the twelve periods ending September 28, 2014. (3) Includes 34 restaurants in South Korea that are planned to close primarily during Q4 2014 and Q1 2015. • Focused on Outback since 1996 – Current base of 227 units in 21 countries(1) – $692M system-wide sales(2) • Strong infrastructure and leadership to leverage in high CDR growth LATAM and Asia markets


 
Grow Company and Joint-Venture Markets Ring-fence Korea Selectively Franchise • Brazil •China • Andean Cluster International Growth Priorities • Reduce footprint from 106 to 72 • Financial exposure contained • Southeast Asia • Middle East 2 3 1 46 new openings since IPO, including 40+% of 2014 openings


 
Launch 2nd Concept Globally • Bringing Carrabba’s to Brazil • Locally adapting the brand • First two stores to open in São Paulo in March 2015 • Italian is the #2 segment • Leveraging strong in-market capability


 
Mindset to Fund Investment World Class Team and Infrastructure to Build Scale Three Platforms for Sustainable Growth Unchanged 1 Grow Comp Sales & Profitability 2 Domestic New Unit Expansion 3 Accelerate International Growth Productivity Continuous


 
Strong Productivity Mindset $48 $75 $46 $43 $59 $59 >$50 2008 2009 2010 2011 2012 2013 2014E • Deep and talented team with cross- functional commitment • Solid pipeline of ideas and new initiatives • Productivity savings helps fund innovation, offset food inflation headwinds and increase margins • Target $50M+ of annual savings over next three years Annual Productivity Savings ($ in millions) Cumulative Cost Savings Achieved 2008-2013 = $330 million


 
Concepts Strong Operational Leadership Combined With Functional Expertise Liz Smith Chief Executive Officer Mike Kappitt SVP, Global Chief Marketing Officer Joe Kadow EVP, Chief Legal Officer Donagh Herlihy EVP, Digital & Chief Information Officer David Deno EVP, CFAO John Li SVP, Chief R&D Officer Pat Murtha EVP, President BBI International Jeff Smith EVP, President Outback Steakhouse Stephen Judge EVP, President Bonefish Grill Dave Pace EVP, President Carrabba’s Mandy Shaw SVP, CAO and International Finance Juan Guerrero SVP, Chief Global Supply Chain Officer Suk Singh SVP, Chief Development Officer Recent Hires Skip Fox SVP, President Fleming’s Gregg Scarlett SVP, CDR Operations


 
2015 and Beyond


 
Bloomin’ Brands Go Forward Business Model Approx. 2% Comp Sales Growth Sales Levers Flat to Down Domestic Segment International Expansion Disciplined Pricing Margin Levers Ongoing Productivity Efforts Investing Ahead of Growth +10% increasing to +15% Long-term EPS Growth Target1 1 Adjusted Diluted EPS


 
Domestic Debt pay-down • New Development - Bonefish • Renovations - Fleet • Relocations - Outback • Maintenance • Digital & IT Initiatives BLMN Free Cash Flow Has Been Used Primarily For Debt Repayment Capex & Maintenance Excess Cash Flow • Brazil • China International Note: Cash uses above exclude interest, taxes, and compensation plans as well as changes in new working capital $215 million to $235 million $100 million to $150 million


 
In 2015 We Return Cash to Shareholders •Implementing a $100M program over 18 months •$0.24 per annum beginning Q1 •Approximate 1% dividend yield at today’s price Dividend Share Buyback Discretionary Cash


 
Dividend Domestic Debt Pay-down • New Development - Bonefish • Renovations - Fleet • Relocations - Outback • Maintenance • Digital & IT Initiatives Disciplined Cash Flow Investment Funds Growth and Strengthens Balance Sheet in 2015 Capex & Maintenance Excess Cash Flow • Brazil • China • Balanced strategy to utilize excess cash International Stock Purchase Note: Cash uses above exclude interest, taxes, and compensation plans as well as changes in new working capital $235 million to $255 million $110 million to $160 million


 
At least 10% Adjusted Diluted EPS Growth At least 15% Adjusted EPS Growth As Reported (1) Maintain Gap to Knapp At least 1.5% Core Domestic Comp Expand franchise and JV markets 2015 Expectations Building Fleming’s pipeline Outback new units & relocation Bonefish remains primary driver Domestic New Unit Expansion 2 Progress China footprint Continue Outback expansion and introduce Carrabba’s Accelerate International Growth 3 Grow Comp Sales & Profitability 1 (1) Fiscal 2014 included 362 days whereas fiscal 2015 will included 364 days. Adjusted EPS growth as reported removes the estimated impact of those two additional days


 
Adding It All Up… We Remain Very Bullish About Our Long-term Growth Opportunities •Well-positioned brands in their respective categories • Established global platform with growth opportunities • Significant margin improvement opportunities • Improving capital structure that provides more flexibility DISCIPLINED STEWARDS OF CAPITAL


 
David Deno Chief Financial and Administrative Officer


 
Agenda 1) 2014 Update 2) Long-term Growth Goals 3) 2015 Guidance 4) Dividend / Share Repurchase Program 5) Segment Reporting


 
2014 Update


 
2014 Guidance Domestic Comp Sales: At Least 1.5% Adj. Diluted EPS: $1.05 – $1.10 GAAP Diluted EPS: $0.68 – $0.73 Number of New System-wide Restaurants: 55 Capital Expenditures: $215M - $235M Commodity Costs: Approx. 3%


 
Reiterating Key Aspects of 2014 Guidance • Domestic Comparable Restaurant Sales – Comp sales expected to be at least 1.5% • Adjusted Net Income and Adjusted Diluted EPS – No change to guidance – at or above the midpoint of range – Increased growth in sales offset by higher health insurance claims and Brazil FX • GAAP Net Income and Diluted EPS – Lease acceleration costs associated with the restructuring actions decided in Q3 will impact Q4 GAAP results – No change to guidance • Other financial metrics not expected to differ materially from guidance


 
Long-term Growth Goals


 
3-Year Plan Goals (Annual) Domestic Comp Sales: Approx. 2% • 2015 expectations at least 1.5% Adj. Diluted EPS Growth: 10% increasing to 15% Capital Expenditures: $235M - $290M Commodity Costs: +3% Number of New System-wide Restaurants: 60 – 90 • 2015 expectations 40 to 50


 
Financial Goals Adapted to Reflect Current Environment What’s Changed? What Hasn’t Changed? • Domestic Comp Sales reflect CDR market trends • Reprioritized new unit development • International opportunity bigger than expected • Productivity pipeline and initiatives strong • Significant margin improvement opportunities • Improving capital structure that provides more flexibility


 
Productivity Opportunity Remains Robust $59 $59 >$50 >$50 2012 2013 2014E 2015-17E Annual Productivity Savings ($ in millions) Cumulative Cost Savings Achieved 2008-2013 = $330 million • Labor optimization • Supply chain efficiencies • Theoretical food costing • Facilities management • High-Performance Kitchen Continuous Pipeline:


 
Winning Formula: Pricing + Productivity Offsets Inflation • Inflationary pressures expected to continue – Commodity pressures – Wage inflation – Rent • Productivity is the lever that allows for prudent levels of pricing • Pricing below inflation protects traffic


 
Long-term Margin Growth • Korea set us back in 2014 • Continue to narrow gap through 2017 – Opportunities in Labor and Food Cost management and leverage G&A • Long-term adjusted operating margin goal approaching 8% – Quality of ingredients and scratch-made process will not be sacrificed Adjusted Operating Income Margin(1) 5.1% 5.9% 6.4% 6.7% 0.8% 8.3% 2011 2012 2013 YTD 9/28/14 Peer Median 130 bps improvement (1) (1) Pro forma to exclude the 2014 year-to-date labor (40 bps) and other restaurant operating expense (40 bps) impact from Korea


 
Accelerating International Development International Domestic • Brazil • China • Franchise • Bonefish • Outback • Fleming’s [_] to [_] stores [_] to [_] stores


 
Relocation Tests Have Proven Successful and Program Will Accelerate • Identified opportunity for 100+ across Outback – Ramp up to 10+ each year • 20 - 40% lifts observed in test • Going forward, will add back asset impairment costs related to Outback relocation program Before After


 
Capital Expectations – Disciplined Stewards of Capital •Capital expenditures guided by: – Highest levels of return – Investment ahead of growth • 2016 and beyond: – Increased spend in the range of $270M to $290M per year – Build out new restaurant pipeline with emphasis on International growth All Initiatives Are Funded In 3-year Plan


 
PropCo Overview • PropCo owns 259 properties – Financed through a CMBS structure ($473M balance(1)) – Matures April 2017 • Limited desire to own properties in the future 100% ownership Master Lease 100% ownership OSI Restaurant Partners “OpCo” (business) Private Restaurant Properties “PropCo” (real estate) Legal Structure (1) As of September 28, 2014


 
EPS Growth Goals • 10% increasing to 15% Adj. Diluted EPS growth during plan horizon • Enablers to EPS growth – Continued recovery in category with BLMN comp sale increases – Easing of long-term commodity expectations – Acceleration of International growth – Share repurchases


 
2015 Guidance


 
Domestic Comp Sales: At least 1.5% Adj. Diluted EPS Growth As Reported: At least 15% Adj. Diluted EPS Growth(1)(2): At least 10% (comparable) Number of New System-wide Restaurants: 40 – 50 Capital Expenditures: $235M - $255M Commodity Costs: 4% - 6% 2015 Guidance (1) Fiscal 2014 included 362 days whereas fiscal 2015 will included 364 days. Adjusted EPS growth removes the estimated impact of those two additional days (2) Includes estimates of expected adjustments for: (i) expenses related to our planned International restaurant closures; (ii) asset impairment charges related to the implementation of a domestic relocation program; and (iii) amortization of intangibles recorded as a result of the Brazil acquisition


 
Key Assumptions Behind 2015 Guidance • Domestic comp sales growth of at least 1.5% – Cautious approach to segment sales trend assuming industry comp sales down slightly – Maintain a >200bp over-delivery vs. Knapp •Development of 40 to 50 new restaurants – Openings reflect portfolio reprioritization – Pursuing only “A” sites in pipeline – Brazil remains an attractive opportunity


 
• Expect an approximate 5% increase in 2015 G&A spend which includes: – $5M to $10M of incremental strategic investment spending • Technology and Digital • China and Latin America – $10M to $15M in incentive compensation “reload” due to 2014 under-performance Disciplined G&A Mindset Funds Investment Spending And Incentive Compensation Reload We Will Manage All Other G&A to Flat Dollar Growth or Better in 2015


 
Key Assumptions Behind 2015 Guidance •Other factors: – FOREX curve for the Brazilian Real suggests a $9M headwind in 2015 – Higher expected commodity costs (4 - 6%) due to higher beef costs


 
Dividend / Share Repurchase Program


 
Historic Approach to Capital Structure Historical Adjusted Net Debt / EBITDAR(2) $83 $168 $147 $128 $92 2009 2010 2011 2012 2013 ($ in millions) Free Cash Flow (1) Capital Spend Total $58 $60 $121 $179 $237 Note: (1) Free cash flow (“FCF”) defined as Adjusted EBITDA less cash taxes, cash interest, required principal payments, change in net working capital excluding cash, and capital expenditures. Please see appendix for free cash flow reconciliation. (2) Net debt defined as total debt less cash and cash equivalents. Please see appendix for Adjusted EBITDAR reconciliation. Bloomin’ Brands generates significant free cash flow that allows us to fund capital expenditures and use excess cash to pay down debt. 6.7x 6.1x 5.4x 4.4x 4.1x 4.2x 2009 2010 2011 2012 2013 2014 LTM 6.7x 6.1x 5.4x 4.4x 4.1x 2009 2010 2011 2012 2013


 
Strong FCF Generation Provides Flexibility in Achieving Priorities Since the IPO, FCF has been used almost exclusively for debt repayment Capital Allocation CapEx / Intl’ Development Deleveraging Share Repurchase Dividend


 
New Program Specifics Specifics of Cash Return to Shareholders: • Dividend – Announced today a dividend policy of $0.24 / share per annum beginning Q1 2015 – Approximate 1% dividend yield at today’s stock price • Share Repurchase Program – $100M Share Repurchase Program – 18-month time horizon • Long-term debt level approaching 3.0x (Adj. net debt to EBITDAR)


 
Segment Reporting


 
Segment Reporting Increases Visibility • Evolution: – Growth in International requires more visibility – Due in part to the acquisition of Brazil, we are realigning our operating segments • Solution: – Beginning with Q1 2015, we will report two segments: • U.S. segment • International segment – In addition, we will provide comp sales and AUVs for Brazil and Korea


 
What Are Our Goals Moving Forward? Disciplined Stewards Of Capital Long-term Goals Drivers • Continued traffic gains • Responsible price increases • Acceleration of new store expansion driven by Bonefish and International • Ongoing productivity gains • Fixed cost leverage  Approx. 2% comp sales growth  Improved operating margins  10% Adjusted EPS Growth increasing to 15% (comparable)  Returning cash to shareholders


 
Appendix


 
Adjusted Operating Income Margin Reconciliation $ in thousands (1) Transaction-related expenses primarily relate to the following: (i) costs incurred in connection with the IPO completed in 2012, which include certain executive and stock-based compensation costs; (ii) secondary offerings of our common stock completed in 2013 and March 2014; (iii) costs incurred in 2013 to acquire a controlling ownership interest in our Brazilian operations, and (iv) the refinancings of the CMBS Loan in 2012 and the Senior Secured Credit Facility in 2012 and May 2014. (2) Relates to severance incurred as a result of our organizational realignment. (3) Represents asset impairment charges and related costs associated with our decision to sell the Roy’s concept and corporate aircraft. (4) Relates to asset impairment charges associated with the decision to close 22 domestic locations in the fourth quarter of 2013. Represents impairments incurred in the thirty- nine weeks ended September 28, 2014 related to the decision to close 36 international restaurants, and expenses incurred during the thirty-nine weeks ended September 28, 2014 in connection with the decision to close 22 domestic locations. (5) Represents management fees and certain other reimbursable expenses paid to a management company owned by our sponsors and founders, which includes a termination fee of $8.0 million in 2012. (6) Related to a gain associated with the collection of the promissory note and other amounts due to us in connection with the 2009 sale of the Cheeseburger in Paradise concept. (7) Related to the recovery of a note receivable in connection with a settlement agreement. (8) Related to an IRS payroll tax audit for the employer’s share of FICA taxes for cash tips allegedly received and unreported by the Company’s tipped employees during calendar years 2010 through 2012. (9) Represents non-cash intangible amortization recorded as a result of the acquisition of our Brazilian operations. Thirty-nine weeks ended September 28, 2011 2012 2013 2014 Income from operations 213,452$ 181,137$ 225,357$ 151,296$ Operating income margin 5.6% 4.5% 5.5% 4.5% Adjustments: Transaction-related expenses (1) 7,583$ 45,495$ 3,888$ 1,118$ Severance (2) - - - 5,362 Asset impairments and related costs (3) - - - 16,952 Restaurant impairments and closing costs (4) - - 18,695 16,502 Management fees and expenses (5) 9,370 13,776 - - Gain on a disposal of business (6) - (3,500) - - Recovery of note receivable from affiliated entity (7) (33,150) - - - Payroll tax audit contingency (8) - - 17,000 - Purchased intangibles amortization (9) - - 560 4,535 Adjusted income from operations 197,255$ 236,908$ 265,500$ 195,765$ Adjusted income from operations margin 5.1% 5.9% 6.4% 5.9% Years Ended December 31,


 
Adjusted EBITDAR Reconciliation $ in thousands 2009 2010 2011 2012 2013 Net (loss) income attributable to Bloomin' Brands (64,463)$ 52,968$ 100,005$ 49,971$ 208,367$ (Benefit) provision for income taxes (2,462) 21,300 21,716 12,106 (42,208) Interest expense, net 115,880 91,428 83,387 86,642 74,773 Depreciation and amortization 186,074 156,267 153,689 155,482 164,094 EBITDA 235,029$ 321,963$ 358,797$ 304,201$ 405,026$ Impairments and disposals (1) 192,572 4,915 15,062 7,945 3,716 Transaction-related expenses (2) - 1,157 7,583 29,495 3,888 Stock-based compensation expense (2) 15,215 3,146 3,907 21,526 13,857 Others losses (gains) (3) 884 (1,833) (90) 1,906 328 Payroll tax audit contingency (4) - - - - 17,000 Management fees and expenses (5) 9,786 9,550 9,370 13,776 - (158,061) - - 20,957 14,586 - - - - (36,608) Loss on guarantee (8) 24,500 - - - - Gain on disposal of business (9) - - - (3,500) - Recovery of note receivable from affiliated entity (10) - - (33,150) - - Restaurant closing costs (11) - - - - 18,695 Adjusted EBITDA 319,925$ 338,898$ 361,479$ 396,306$ 440,488$ Rent (12) 125,838 126,578 128,532 144,278 156,300 Adjusted EBITDAR 445,763$ 465,476$ 490,011$ 540,584$ 596,788$ Total debt, net of discounts 2,302,233$ 2,171,524$ 2,109,290$ 1,494,440$ 1,419,143$ Less: Cash 330,957 365,536 482,084 261,690 209,871 Net Debt 1,971,276$ 1,805,988$ 1,627,206$ 1,232,750$ 1,209,272$ Capitalized Rent (13) 1,006,700 1,012,621 1,028,252 1,154,224 1,250,404 Adjusted Net Debt 2,977,976$ 2,818,609$ 2,655,458$ 2,386,974$ 2,459,676$ Adjusted Net Debt / Adjusted EBITDAR 6.7 6.1 5.4 4.4 4.1 (Gain) loss on the extinguishment and modification of debt (6) Gain on remeasurement of equity method investment (7) Years Ended December 31,


 
Adjusted EBITDAR Reconciliation - Continued (1) Represents non-cash impairment charges for fixed assets and intangible assets, cash and non-cash expense from restaurant closings and net gains or losses on the disposal of fixed assets. (2) Transaction-related expenses primarily relate to the following: (i) cost associated with the sale of our restaurants in Japan in 2011; (ii) costs associated with the sale of properties in the sale- leaseback transaction completed in March 2012; (iii) costs incurred in connection with the IPO completed in 2012, which includes certain executive and stock compensation costs; (iv) secondary offerings of our common stock completed in 2013 and March 2014; (v) costs incurred in 2013 to acquire a controlling ownership interest in our Brazilian operations, and (vi) the refinancings of the CMBS loan in 2012 and the Senior Secured Credit Facility in 2012 and May 2014. (3) Represents (income) expense incurred as a result of (losses) gains on the Company’s partner deferred compensation participant investment accounts, foreign currency loss (gain) and the loss (gain) on the cash surrender value of executive life insurance. (4) Related to an IRS payroll tax audit for the employer’s share of FICA taxes for cash tips allegedly received and unreported by the Company’s tipped employees during calendar years 2010 through 2012. (5) Represents management fees and certain other reimbursable expenses paid to a management company owned by our sponsors and founders, which includes a termination fee of $8.0 million in 2012. (6) Related to the (i) retirement of a portion of the OSI Senior Notes in 2009; (ii) refinancing in 2012, repricing in 2013, and refinancing in May 2014 of OSI’s Senior Secured Credit Facility; (iii) the retirement of OSI’s Senior Notes in 2012, and (iv) the extinguishment of the previous CMBS loan in 2012. (7) As a result of the acquisition of a controlling interest in our Brazilian Joint Venture in 2013, we recorded a gain on remeasurement of the previously held equity investment. (8) In 2009, we recorded a loss related to our guarantee of an uncollateralized line of credit for our then joint venture partner in Roy’s. (9) Related to a gain associated with the collection of the promissory note and other amounts due to us in connection with the 2009 sale of the Cheeseburger in Paradise concept. (10) Related to a recovery of a note receivable in connection with a settlement agreement. (11) Asset impairment charges associated with the decision to close 22 domestic locations. (12) Represents rent and maintenance expense. (13) Represents 8x Rent.


 
Free Cash Flows Reconciliation $ in thousands 2009 2010 2011 2012 2013 Adjusted EBITDA 319,925$ 338,898$ 361,479$ 396,306$ 440,488$ Cash paid for interest 109,023 96,718 72,099 78,216 71,397 Cash paid for income taxes, net of refunds 21,342 10,779 27,699 24,276 33,673 Required Principal Payments 13,100 13,100 13,100 15,817 19,415 Change in NWC (1) 35,590 (10,271) (19,432) (29,148) (13,050) Capital Expenditures 57,528 60,476 120,906 178,720 237,214 Free Cash Flow 83,342$ 168,096$ 147,107$ 128,425$ 91,839$ (1) Net Working Capital = (Current assets – Cash) – (Current liabilities – Current portion of long-term debt).


 
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