By Corrie Driebusch 

U.S. stocks rallied on Thursday after data showed that retail sales posted the biggest jump in eight months in November.

The Dow Jones Industrial Average climbed 206 points, or 1.2%, to 17739. The S&P 500 added 27 points, or 1.3%, to 2053 and the Nasdaq Composite rose 71 points, or 1.5%, to 4755.

Stocks were buoyed by data showing Americans increased their shopping last month. U.S. retail sales rose a seasonally adjusted 0.7% in November from a month earlier. Economists surveyed by The Wall Street Journal had predicted overall sales to rise 0.4%. A decline in the number of Americans filing for first-time jobless benefits last week also cheered investors, who said they viewed the decrease as a sign that the labor market continues to improve.

Thursday's rally marked a reversal from the previous session's selloff that saw the Dow industrials post their biggest one-day loss in two months, as oil prices tumbled to fresh five-year lows. The decline in oil prices leaves American consumers with more money in their pockets, potentially providing a boost to the U.S. economy, which already has seen robust job growth this year. However, falling crude prices stand to cut into profits of energy companies, particularly those whose revenues rely heavily on U.S. shale oil, and this has led to steep declines in energy companies.

Consumer discretionary shares rallied on the positive retail sales data, with the sector up 1.6%.

"Today the market is being completely influenced by stronger-than-expected retail sales and lower-than-expected jobless claims," said Kent Engelke, chief economic strategist of Capitol Securities Management Inc., which manages just under $5 billion.

The data support the narrative that the U.S. economy is improving and come as stocks were ready to rebound after getting "beaten up" the day before, he said.

Thursday's gains come after sharp declines for both the price of oil and U.S. stocks, with the benchmark U.S. oil price down nearly 8% so far this week and the S&P 500 off 2.4% as of Wednesday's close.

On Wednesday, the benchmark U.S. oil price tumbled 4.5% to $60.94 a barrel, with investors blaming the downturn on an unexpected jump in domestic oil stockpiles. The sharp decline in the price of oil weighed on shares of U.S. energy producers, and energy was the worst performing sector in the S&P 500. The price of crude is down 38% year to date.

On Thursday, U.S. oil futures were little changed at $60.87 a barrel on the New York Mercantile Exchange.

"Oil doesn't seem to be falling that much today, and that's helping energy stocks," said Jason Weisberg, managing director at Seaport Securities Corp.

Shares of energy companies in the S&P 500 were up 1.8%. Energy is the best performing sector in the Dow industrials, with Exxon Mobil Corp. trading up 2.6%. Exxon shares are still off more than 10% year-to-date.

Investors also noted that the positive economic data released Thursday likely benefited from the lower cost of oil, and the benefits should continue to reverberate throughout the U.S. economy.

"In essence a decline in prices at the pump represents an increase in consumers' discretionary take-home pay, and it shouldn't be surprising that you should start seeing stronger retail sales," said Burns McKinney, portfolio manager at NFJ Investment Group, which manages about $41 billion.

"Where you should see it the most is Wal-Mart or Costco where sales are competing for the incremental or marginal dollar to a greater degree than some of the luxury retailers."

Shares of Wal-Mart Stores Inc. rose 1.5% and those of Costco Wholesale Corp. gained 0.8%.

European stocks were unchanged, with the Stoxx Europe 600 down a fraction of a point.

The yield on the 10-year Treasury note rose to 2.209% from 2.169% on Wednesday. Yields rise as prices fall.

In corporate news, shares of Staples Inc. jumped 9.1% after Starboard Value LP disclosed in filings that it has built a roughly 6% stake in the company. The activist investor also boosted its position in Office Depot Inc. to about 10%. Shares of Office Depot rose 14%.

RadioShack Corp. on Thursday outlined a $400 million cost-cutting plan it hopes will stanch a hemorrhage of cash, as the struggling electronics chain tries to get through the holiday season in good enough shape to trigger a rescue plan from its lenders. Shares fell 5.5%.

Shares of Lending Club Corp. opened at $24.75 in their trading debut Thursday, well above their initial public offering price of $15, and valuing the company at nearly $9 billion. Shares are currently up 54%.

Write to Corrie Driebusch at corrie.driebusch@wsj.com

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