Apple and IBM Deliver First Wave of IBM MobileFirst for iOS Apps
December 10 2014 - 8:30AM
Business Wire
Big Data Analytics and Security Capabilities Arrive on iPhone
& iPad
Apple® and IBM today deliver the first wave of IBM MobileFirst
for iOS solutions in a new class of made-for-business apps and
supporting cloud services that bring IBM’s big data and analytics
capabilities to iPhone® and iPad® users in the enterprise. IBM
MobileFirst for iOS solutions are now available to enterprise
customers in banking, retail, insurance, financial services,
telecommunications and for governments and airlines, thanks to an
unprecedented collaboration between Apple and IBM. IBM clients
today announcing support for IBM MobileFirst for iOS solutions
include: Citi, Air Canada, Sprint and Banorte.
Apple and IBM today deliver the first
wave of IBM MobileFirst for iOS solutions. (Photo: Business
Wire)
“What we’re delivering aims directly at the new quest of
business—smart technologies that unlock new value at the
intersection of big data and individual engagement,” said Bridget
van Kralingen, senior vice president, IBM Global Business Services.
“Our collaboration combines IBM’s industry expertise and unmatched
position in enterprise computing, with Apple’s legendary user
experience and excellence in product design to lift the performance
of a new generation of business professionals.”
“This is a big step for iPhone and iPad in the enterprise, and
we can’t wait to see the exciting new ways organizations will put
iOS devices to work,” said Philip Schiller, Apple’s senior vice
president of Worldwide Marketing. “The business world has gone
mobile, and Apple and IBM are bringing together the world’s best
technology with the smartest data and analytics to help businesses
redefine how work gets done.”
In targeting key opportunities and priorities within industries,
IBM MobileFirst for iOS apps take enterprise mobility a level
deeper, helping employees access their company’s full capabilities
wherever they interact with clients—faster, easier and more
securely than ever before.
Built exclusively for iPhone and iPad, IBM MobileFirst for iOS
apps are delivered in a secure environment, embedded with analytics
and linked to core enterprise processes. The apps can be customized
for any organization and easily deployed, managed and upgraded via
cloud services from IBM specifically for iOS devices, with security
across the data, app and device. This first suite of IBM
MobileFirst for iOS solutions are now available across multiple
industries, with additional apps being continuously designed and
developed:
- Plan Flight (Travel and Transportation)
addresses the major expense of all airlines—fuel—permitting pilots
to view flight schedules, flight plans, and crew manifests ahead of
time, report issues in-flight to ground crews, and make more
informed decisions about discretionary fuel.
- Passenger+ (Travel and Transportation)
empowers flight crews to offer an unmatched level of personalized
services to passengers in-flight—including special offers,
re-booking, and baggage information.
- Advise & Grow (Banking and
Financial Markets) puts bankers on premise with their small
business clients, with secure authorization to access client
profiles and competitive analyses, gather analytics-driven insights
to make personalized recommendations, and complete secure
transactions.
- Trusted Advice (Banking and Financial
Markets) allows advisors to access and manage client portfolios,
gain insight from powerful predictive analytics—in the client’s
kitchen or at the local coffee shop, rather than the advisor’s
office—with full ability to test recommendations with sophisticated
modeling tools all the way to complete, secure transactions.
- Retention (Insurance) empowers agents
with access to customers’ profiles and history, including an
analytics-driven retention risk score as well as smart alerts,
reminders, and recommendations on next best steps and facilitation
of key transactions like collection of e-signatures and
premiums.
- Case Advice (Government) addresses the
issue of workload and support among caseworkers who are making
critical decisions, one family or situation at a time, on the go.
The solution adjusts case priorities based on real-time
analytics-driven insights, and assesses risk based on predictive
analysis.
- Incident Aware (Government) converts an
iPhone into a vital crime prevention asset, presenting law
enforcement officers with real-time access to maps and video-feeds
of incident locations; information about victim status, escalation
risk, and crime history; and improved ability to call for back-up
and supporting services.
- Sales Assist (Retail) enables
associates to connect with customer profiles, make suggestions
based on previous purchases and current selections, check
inventory, locate items in-store, and ship out-of-store items.
- Pick & Pack (Retail) combines
proximity-based technology with back-end inventory systems for
transformed order fulfillment.
- Expert Tech (Telecommunications) taps
into native iOS capabilities including FaceTime® for easy access to
expertise and location services for route optimization to deliver
superior on-site service, more effective issue resolution and
productivity as well as improved customer satisfaction.
“Mobile innovations are driving profound impact on how Citi
delivers superior client experiences, particularly those that
extend our enterprise expertise all the way to the point of
customer contact,” said Heather Cox, Chief Client Experience,
Digital and Marketing Officer for Global Consumer Banking at Citi.
“There’s terrific energy in our collaboration with IBM and Apple
around the goal of equipping our professionals with mobile
capability that will create new competitive advantage and enable us
to re-imagine how we share our knowledge to improve the quality of
life for our clients.”
To supplement the IBM MobileFirst for iOS apps, the partnership
between Apple and IBM offers business customers additional levels
of capability integrated for enterprise mobility, including:
- Mobile Platform and Enterprise
Integration—Leveraging IBM’s global industry consulting expertise,
client experience design and enterprise systems integration from
analytics, workflow and cloud storage, to fleet-scale device
management, security and integration. Enhanced mobile management
includes a private app catalog, data and transaction security
services, and productivity suite for all IBM MobileFirst for iOS
solutions. In addition to on-premise software solutions, all these
services will be available on Bluemix—IBM’s development platform on
the IBM Cloud Marketplace.
- Supply, activate and manage—Streamlined
end-to-end procurement, deployment and lifecycle management—at
scale; along with cloud solutions for enterprise security, device
management, and data and process integration. IBM Global Financing
leasing options and services to allow organizations to keep pace
with latest device releases.
- AppleCare for the Enterprise—Providing
IT departments and end users with 24/7 assistance for their devices
from Apple’s award-winning customer support group, with on-site
service delivered by IBM.
For more information regarding the new Apple and IBM solutions,
please visit www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html
or www.apple.com/business/mobile-enterprise-apps/.
Apple designs Macs, the best personal computers in the world,
along with OS X, iLife, iWork and professional software. Apple
leads the digital music revolution with its iPods and iTunes online
store. Apple has reinvented the mobile phone with its revolutionary
iPhone and App Store, and is defining the future of mobile media
and computing devices with iPad.
About IBM MobileFirst
IBM’s 6,000 mobile experts have been at the forefront of mobile
enterprise innovation. IBM has secured more than 4,300 patents in
mobile, social and security, which have been incorporated into IBM
MobileFirst solutions that enable enterprise clients to radically
streamline and accelerate mobile adoption, help organizations
engage more people and capture new markets. Through IBM's
partnership with Apple, the two organizations are transforming
enterprise mobility with a new class of industry specific business
apps. For more information on IBM MobileFirst, visit the press kit
or www.ibm.com/mobilefirst. Follow @IBMMobile on Twitter, and see
IBM MobileFirst on YouTube, Tumblr and Facebook.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/pr), or call Apple’s Media Helpline at (408)
974-2042.
© 2014 Apple Inc. All rights reserved. Apple, the Apple logo,
Mac, Mac OS, Macintosh, iPhone, iPad and FaceTime are trademarks of
Apple. Other company and product names may be trademarks of their
respective owners.
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IBMKaren Davis, 917-346-4406karend@us.ibm.comLia Davis,
202-285-5333lia.p.davis@us.ibm.comorAppleTrudy Muller,
408-862-7426tmuller@apple.comAndy Bowman,
408-783-0619abowman@apple.com
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