Flexibility of Veo® Open Access Helps Improve
Industry-Leading Technology Satisfaction Among RIA Custodians
For a third straight year, TD Ameritrade Institutional1 earned
the highest marks among registered investment advisor (RIA)
custodians for overall technology satisfaction in Financial
Planning magazine’s annual Financial Planning Tech Survey.2
TD Ameritrade Institutional led all other RIA custodians with
the highest percentage of “very satisfied” advisors at 49.4
percent, rising from 47.6 percent last year. Moreover, 96.5 percent
of RIAs said they were satisfied or very satisfied, the highest
combined score in the survey.
“Among custodians, TD Ameritrade Institutional still ranks No. 1
in overall technology satisfaction.…One likely reason is the
success of [its] Veo open access platform: advisors clearly
appreciate the range of [third-party solutions] that TD Ameritrade
supports,” Financial Planning technology columnist Joel
Bruckenstein wrote in the magazine’s December issue. “All of the
major custodians have great technology teams, but TD Ameritrade
seems to have a knack for pleasing more of their advisors more of
the time.”
Financial Planning polls advisors for their views on the
technology they use, such as customer relationship management and
financial planning software, and their overall satisfaction with
the technology services of their custodian.
“We engage with advisors to help us build solutions that serve
their needs, and they tell us they want the choice and flexibility
that comes from open access technology,” said Tom Nally, president,
TD Ameritrade Institutional. “We’re gratified to learn advisors
value our approach and we remain dedicated to further improving our
technology offerings, so that advisors can run their businesses
more productively and deliver an even better client
experience.”
Through Veo® open access, more than 80 companies have integrated
their technology solutions with TD Ameritrade’s brokerage and
custody platform. Integration helps RIAs streamline routine tasks,
such as opening accounts and managing client data, so that they can
spend more time serving investors and seeking new business.
“One of the main reasons we moved to TD Ameritrade Institutional
was their focus on technology and on making the day-to-day work of
advisors and their staff easier,” said Lars Phillips of Retirement
Asset Management, a Bellevue, Wash.-based firm that transferred
assets to TD Ameritrade Institutional in 2011. “We were a firm with
the potential for serious growth, but we knew we wouldn’t realize
this potential if we didn’t create the operational efficiencies
that would let us leverage our time and resources.”
This open, collaborative approach also resonates among
technology firms that taken measures to integrate their
applications and services with Veo and with other
third-parties.
“TD Ameritrade is an industry pioneer, paving the way for an
open access platform where vendors can integrate their technologies
in ways that create new efficiencies and capabilities for
advisors,” said Eric Clarke, chief executive of Orion Advisor
Services LLC, a portfolio accounting software company. “Thanks to
open access platforms, technology firms can develop integrations
more quickly and create outcomes that let advisors build a better
connection with clients and increase their profitability.”
Next month at TD Ameritrade Institutional’s National LINC 2015,
advisors will learn more about the next generation of Veo
integrated technology, one which will let RIAs consolidate all
their systems and applications onto a customizable, single log-in
platform accessible anywhere. The combination of Veo with
electronic signature, a new end-client website and iRebal® will
help advisors adapt to evolving client needs and market
challenges.
About TD Ameritrade InstitutionalTD Ameritrade
Institutional is a leading provider of comprehensive brokerage and
custody services to over 4,500 fee-based, independent registered
investment advisors and their clients. Our advanced technology
platform, coupled with personal support from our dedicated service
teams, allows investment advisors to run their practices more
efficiently and effectively while optimizing time with clients. TD
Ameritrade Institutional is a division of TD Ameritrade, Inc., a
brokerage subsidiary of TD Ameritrade Holding Corporation.
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors turn to TD
Ameritrade’s (NYSE: AMTD) technology, people and education
resources to help make investing and trading easier. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help
them decide how - bringing Wall Street to Main Street for more than
39 years. An official sponsor of the 2014 and 2016 U.S. Olympic and
Paralympic Teams, as well as an official sponsor of the National
Football League for the 2014, 2015 and 2016 seasons, TD Ameritrade
has time and again been recognized as a leader in investment
services. Visit TD Ameritrade's newsroom or amtd.com for more
information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA
(www.FINRA.org) / SIPC (www.SIPC.org)
1 TD Ameritrade Institutional is a division of TD Ameritrade,
Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.2
“Tech Survey 2015: What's New Now?”, Financial Planning, Dec. 1,
2014 --
http://www.financial-planning.com/news/technology/tech-survey-2015-whats-new-now-2691255-1.html?force_pg=/News/
Advisors have not received remuneration for participation in
providing these testimonials. Advisor testimonials may not
represent the experience of all advisors using TD Ameritrade
brokerage services. The advisors mentioned are not affiliated with
TD Ameritrade Institutional. More information about the advisors is
available on the SEC website (www.adviserinfo.sec.gov).iRebal
products and services property of ThinkTech, Inc., an affiliate of
TD Ameritrade, Inc.
Access to the Veo platform’s open access capabilities is
provided as a service to independent advisors using the brokerage,
execution and custody services of TD Ameritrade. Veo open access is
an indication of potential programming compatibility. It does not
imply any TD Ameritrade, Inc. recommendation of, endorsement of,
warranty of, or fitness for use of any third party’s products or
services. TD Ameritrade is not responsible for information,
opinions or services provided by a third party. Since TD Ameritrade
must ensure that all vendors meet security requirements,
integration with new vendors is not immediate and cannot be
guaranteed.
Source: TD Ameritrade Holding Corporation
TD Ameritrade Holding CorporationJoseph Giannone,
201-725-8584Communications + Public
AffairsJoseph.giannone@tdameritrade.com
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