By Tess Stynes 

Aéropostale Inc. projected a per-share loss for the critical holiday-shopping quarter that was wider than analysts feared, sending the struggling teen apparel retailer's shares lower.

Shares fell 5.6% to $3.01 in recent after-hours trading.

The mall-based retailer also reported a wider loss for its quarter ended in November as sales and margins weakened.

For the current quarter ending in January, Aéropostale forecast a per-share loss of 37 cents to 44 cents, while analysts polled by Thomson Reuters expected a per-share loss of 36 cents.

Teen retailers like Aéropostale have been challenged by weak demand, deep discounts and competition from so-called fast-fashion peers like Swedish retailer Hennes & Mauritz AB, known as H&M, and Forever 21 Inc. Earlier on Wednesday, rival Abercrombie & Fitch Co. slashed its outlook for the year ending in January, citing expectations that conditions will remain challenging for the young-apparel sector. Meanwhile, American Eagle Outfitters Inc. is set to report its quarterly results Thursday.

Aéropostale has faced challenges of its own, as demand trends have waned for its logo T-shirts and fleece offerings. In August, Aéropostale unveiled a management shake-up that returned former chief executive Julian Geiger to the helm.

"We have made small but measurable steps in the right direction, which led to third-quarter results that were in line with our guidance," Mr. Geiger stated in a news release Wednesday. "We ended the quarter with inventories well-controlled, positioning us appropriately as we progress through the fourth quarter."

"We believe that we understand what has been wrong with the business, that we know how to fix it and that we have the resources to do so," he added.

For the period ended Nov. 1, Aéropostale reported a loss of $52.3 million, or 66 cents a share, compared with a year-earlier loss of $25.6 million, or 33 cents a share. Excluding store-asset write-downs, lease-buyout expenses, restructuring-related charges and other items, the loss was 45 cents, compared with a year-earlier loss of 29 cents. The company had projected a per-share loss of 44 cents to 48 cents.

Revenue decreased 12% to $452.9 million, but came in above analysts' estimates of $445 million.

Sales at existing locations, including e-commerce, dropped 11% from the year-earlier period.

Gross margin fell to 15.2% from 17.1%.

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