DALLAS, Dec. 3, 2014 /PRNewswire/ -- CVSL Inc. [NYSE MKT: CVSL] said today that is has filed a  shelf registration statement on Form S-3 with the U.S. Securities and Exchange Commission (SEC) to allow the Company to raise up to $100 million in incremental capital on an as-needed basis for acquisitions and general working capital. 

The registration statement also includes a sales agreement prospectus that would allow for the sale of up to $25 million in at-the-market (ATM) offerings. 

The registration statement has been filed, but has not yet become effective.  At the present time, the Company has no specific plans to issue securities under the registration statement.  If and when the registration statement is declared effective by the SEC, the Company will be able to offer and sell, from time to time, up to $100 million of securities such as common stock, preferred stock, debt securities, warrants, units or any combination thereof. 

Following the effectiveness of the shelf registration statement, the Company may periodically offer one or more of the registered securities in amounts, at prices, and on terms to be announced when, and if, the securities are offered.  The terms of any securities offered under the registration statement, and the intended use of the net proceeds resulting therefrom, will be established at the times of the offerings and will be described in prospectus supplements filed with the SEC at the times of the offerings. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective.  The registration statement on Form S-3 may be accessed through the SEC's website at edgar.sec.gov.

"Once declared effective, the shelf registration statement will enable us to raise up to $100 million for, among other things, acquisitions of additional companies in the direct-to-consumer sector.  Being able to identify, acquire and support our next series of acquisitions is the heart of our strategy for 2015," said John Rochon Jr., CVSL's vice chairman and head of its investment committee.

"As we've refined plans for our 2015 strategy, we decided that an S-3 registration is the best way to raise any additional capital  in a flexible, event-driven raise that will allow us to use proceeds for  specific acquisitions as they happen, without the immediate dilution to shareholders contemplated by our withdrawn S-1 offering."

This press release does not constitute an offer to sell or the solicitation of an offer to buy securities, and shall not constitute an offer, solicitation or sale in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction.

About CVSL (www.cvsl.us.com

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual "community" of social commerce. CVSL companies currently include The Longaberger Company, a 42-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Project Home, a direct seller of Tomboy Tools, a line of tools designed for women as well as home security systems; Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line sold under the Ageless brand, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; My Secret Kitchen, a U.K.-based seller of gourmet food products; and Uppercase Living, which offers an extensive line of customizable vinyl expressions for display on walls in the home.  In addition, CVSL and Golden Girls, a purchaser of gold and tradable jewelry, have signed a definitive purchase agreement, which is subject to customary closing conditions.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology.  Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. Such statements include statements regarding our continued growth, the expected benefits of the S-3 registration statement and the intended acquisition strategy.  These statements are only expectations and involve known and unknown risks, uncertainties, and other factors including  the risk that the market opportunities for use of the S-3 will not available when needed,  our growth and acquisition strategy will not occur in the time periods expected, and the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2013, our Quarterly Reports on Form 10-Q, including the Quarterly Report filed with the Securities and Exchange Commission  for the quarter ended September 30, 2014, and those risks discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations.  Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

Contact:  Russell Mack (rmack@cvsl.us.com)
Investor Relations:  (scottp@cvsl.us.com)

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SOURCE CVSL Inc.

Copyright 2014 PR Newswire

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