HGTV and Viggle Collaborate to Amplify TV Viewing Experience During HGTV Primetime Programming
December 02 2014 - 8:00AM
Business Wire
New Marketing Partnership Allows Viewers to be
Rewarded for Watching Shows like Fixer Upper, Property Brothers,
and Others
Viggle Inc. (NASDAQ:VGGL), the entertainment marketing
and rewards platform, today announced a strategic marketing
partnership with HGTV. The partnership will create a
cross-marketing platform to increase audience adoption and enhance
HGTV viewers’ experience by providing them with exclusive points
and rewards for engaging with HGTV programming across the Viggle
Inc. platform, including the free Viggle app, Wetpaint.com and
Viggle Reminders.
Fans who check-in to HGTV shows while using the Viggle app will
receive bonus points and top-earning fans will be rewarded with
HGTV prizes. The partnership includes the following key
components:
- Loyalty & Engagement:
Viewers will earn 4X points for checking into any primetime HGTV
programs from 8PM – 11PM ET/PT with the Viggle app, available on
iOS, Android and Windows. Viggle will also produce play-along
experiences for key HGTV programs to keep users engaged while
tuned-in. Wetpaint will create custom articles and videos so fans
can engage with HGTV before and after the shows.
- Rewards: Fans who check-in the
most to HGTV programs will earn top fan status and receive
exclusive HGTV prizes and rewards from Viggle.
- Tune-In Reminder & Social
Tools: HGTV will have access to Viggle’s suite of Publisher
Tools, including one click Reminders and Set DVR functionality
across all its marketing channels, the ability to add Viggle Point
earning capabilities across its own channels, and the use of Viggle
Inc.’s proprietary Social Distribution technology.
- Marketing: HGTV and Viggle will
co-promote the special benefits on Viggle, as well as HGTV priority
programming.
- Data: HGTV will leverage
check-in data to gain insights around viewing behavior and
engagement.
“We’re thrilled to partner with one of the leading cable
networks to offer engaging experiences and rewards for their top
viewers,” said Greg Consiglio, president and COO of Viggle Inc. “We
are constantly seeking innovative ways to make the TV experience
more engaging and rewarding and this partnership exemplifies those
goals on several levels. HGTV’s content is perfectly aligned for us
to create unique promotions across the Viggle platform and our
newly announced publisher tools will help fans of these shows to
never miss an episode.”
The 15-month partnership kicks off in December, with Viggle
providing the network a platform for reaching and engaging their
target audience through their mobile devices while watching TV.
“By engaging with our targeted audience across multiple
platforms, we are able to obtain key insights about our viewers
beyond demographics,” said Shannon Driver, SVP of Marketing and
Creative at Scripps Interactive. “The Viggle platform offers
innovative loyalty solutions with targeting, reaching our core
audience on their mobile devices while they watch TV, and we are
excited to be able to offer this opportunity to our viewers.”
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. Viggle Platform had total reach of 26.2 million in September
2014, including over 7 million Viggle registered users. Since its
launch, Viggle members have redeemed over $20 million in rewards
for watching their favorite TV programs and listening to music.
Members can use Viggle’s store, accessible through the Viggle app
or on Viggle.com, to redeem their Viggle Points for TV show, movie,
and music downloads. In addition, Viggle operates Wetpaint, which
offers entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
About HGTV
America’s leading home and lifestyle brand, HGTV features a
top-rated cable network that is distributed to more than 96 million
U.S. households and HGTV.com, the premier source for home-related
inspiration, instruction and entertainment, attracts more than six
million people each month. The brand also includes the HGTV HOME™
consumer products line which showcases exclusive collections of
paint, flooring, lighting, furniture, plants, fabrics and other
home-oriented products. For more information on HGTV HOME branded
products and to find a retailer, go to www.hgtvhome.com. In
partnership with Hearst Magazines, the HGTV Magazine, a home and
lifestyle publication, is currently available on newsstands.
Viewers can become fans of HGTV and interact with other home
improvement enthusiasts through Facebook, Twitter, Pinterest and
Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned
by Scripps Networks Interactive, Inc. (SNI).
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
For further investor and media information:IRTH
CommunicationsRobert Haag, 1-866-976-4784Managing
PartnerVGGL@irthcommunications.comorViggle Inc.John C. Small,
1-646-738-3220CFOjohn@viggle.comorMedia Contact for Viggle:DKC
Public RelationsParis Tyler,
1-212-981–5162paris_tyler@dkcnews.comorMedia Contact for HGTV:Amy
Hammontree, 1-865-560-4639Director, Public
Relationsahammontree@hgtv.com