Thirty-year media sales and public
relations expert drives customer acquisition for
consumer-to-consumer content marketing and data mining
company
VANCOUVER, Nov. 26,
2014 /CNW/ - 3TL Technologies Corp. ("3TL" or the "Company")
(TSXV: TTM) has reached an agreement with Patrick Pharris, a 30-year veteran of media
sales and public relations, to work with the company on a full time
basis to direct sales and marketing activities in the U.S. Pharris
has worked with the company in the same capacity as a consultant
since February 15, 2014.
During the first eight months of his engagement
with the company Pharris and the 3TL sales team secured and
serviced contracts with a number of category leading companies
including: Proximo Spirits' Maestro Dobel Tequila; Pennsylvania
Real Estate Investment Trust; Ivanhoe
Cambridge's Guildford Town Centre; Morguard REIT's New
Sudbury Centre; Ernie Ball music
accessories company; Juanita's Foods; US Performing Arts Camps; and
secured its first reseller Trialogue Direct.
Based in Los
Angeles, Patrick Pharris has
been involved in media and sponsorship sales, marketing,
advertising, publicity, and promotions for more than 30
years. He has owned and operated four marketing agencies and
has sold advertising, sponsorship, technology and marketing
services to a wide range U.S. companies. His past clients have
included Monster Beverage Corporation, General Motors,
Nextel/Sprint, Caesars Entertainment, Princess Cruises, and dozens
of other brands.
"After going public and raising close to
$3,000,000 in gross proceeds we are
able to bring Patrick on board full time and provide him with the
resources to implement a sales program targeting major U.S. brands
that are looking for ways to improve ROI on increasing digital
advertising budgets," said 3 Tier Logic President and CEO,
Robert Craig. "We have worked
together on digital marketing projects for more than two years and
we are confident that Patrick's experience and contacts can help us
rapidly grow Platform³, our software-as-a-service (SaaS),
cloud-based, consumer-to-consumer content marketing platform."
"I was a happy customer of 3TL prior to joining
the company," said Patrick
Pharris. "We've done some terrific work together for
Monster Beverage Company and some of my other clients during the
past couple of years. With spending on digital marketing
expected to grow from $90 billion in
2013 to $185 billion by 2017, I am
looking forward to working with the team to acquire new customers
and position 3TL as the leader in the consumer-to-consumer content
marketing business."
As the vice president of sales and marketing
Pharris will be responsible for the development, implementation and
management of the 3 Tier Logic sales plan, sales team recruitment
and management, product pricing and development, and marketing.
Pharris will report to 3 Tier Logic CEO Robert Craig. Pharris will work out of the
3 Tier Logic office in Los
Angeles.
About 3TL Technologies Corp.
The
company's core product Platform³, was launched in early 2014.
Platform³ is a consumer-to-consumer content marketing, data mining,
loyalty and rewards platform used by brands to engage consumers on
the web or mobile phone through digital and social channels.
Platform³ enables brands to facilitate the distribution of relevant
brand content through friend-to-friend sharing via social media.
Platform³ collects and analyzes data to determine which consumers
are most valuable to a brand based on their level of social media
brand engagement. The platform also incentivizes and rewards
consumers for sharing brand content on their personal social
channels. Customers access Platform³ through a cloud-based
subscription service. 3 Tier Logic has provided marketing
technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, Hollister, Ivanhoe
Cambridge, MGM Resorts International, Maestro Dobel Tequila,
Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment
Trust, Ralph Lauren, Red Bull, St. Louis Rams, Universal Music, US
Performing Arts Camps, and dozens of other companies. For
more information, visit www.3tierlogic.com.
For additional information about the company
please visit www.sedar.com. The TSX Venture Exchange Inc. has
in no way passed upon the merits of the transaction and has neither
approved nor disapproved the contents of this press release.
Neither TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release. This news release contains forward-looking
information, which involves known and unknown risks, uncertainties
and other factors that may cause actual events to differ materially
from current expectation. Important factors - including the
availability of funds and the results of financing efforts, - that
could cause actual results to differ materially from the Company's
expectations are disclosed in the Company's documents filed from
time to time on SEDAR (see www.sedar.com). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press
release. The Company disclaims any intention or obligation,
except to the extent required by law, to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. SOURCE 3TL Technologies Corp.
SOURCE 3TL Technologies Corp