BEIJING, Nov. 21, 2014 /PRNewswire/ -- The Chinese
Ministry of Industry and Information Technology on November 20 issued a fourth batch of licenses as
part of its large-scale trial of opening the Chinese mobile sector
up to MVNOs (mobile virtual network operators), and Youku Tudou,
China's leading internet
television company, has been a recipient and the only company whose
main business is Internet entertainment services and content out of
all the recipients.
As required by the qualification process of the MVNO license,
Youku Tudou has earlier reached an agreement with China Unicom to
resell the latter's mobile services, and Youku Tudou has been
developing mobile internet based product and services operations.
Being a licensed reseller of mobile services, Youku Tudou will be
able to add more customer behavioral data to its existing big data
of users' content consumption behavior, and expand its reach beyond
its current mix of customers as an online video service provider,
driving the convergence of online and offline services.
"Content and communications business have significant synergies
that will benefit mobile users. Mobile communications services will
become more attractive to users when coupled with content services.
With the ever expanding 4G availability, we shall be able to
leverage our strength in Internet video, multi-screen leadership,
big data, and smart home entertainment to create a more compelling
user experience," said Victor Koo,
Chairman and Chief Executive Officer of Youku Tudou, "We expect
these packaged services will over time promote the growth of our
subscriber base and boost our Average Revenue Per User
(ARPU)."
On a separate account, the latest weekly data released by
iResearch show that Tudou App, a mobile video application developed
by Youku Tudou, was the 10th most popular app in terms of user time
spent on the mobile platform. This new ranking came shortly after
Youku Tudou's other App - Youku App - became the second most
popular mobile app behind WeChat in terms of user time spent on the
mobile platform. As a result, Youku Tudou has two apps ranked among
the top 10 Chinese apps in terms of user time spent.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol
"YOKU."
SOURCE Youku Tudou Inc.