IRVINE, Calif., Nov. 12, 2014 /PRNewswire/ -- Content syndication
and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a
leader in programmatic advertising across mobile, video and online
display, is pleased to announce today a letter of intent to
complete a joint venture with Vipio. Vipio will receive exclusive
rights to the Adaptive Medias software platform for deployment of
Vipio's solutions to the pet industry.
Vipio is a digital media web property development company,
forging relationships and building platforms for mobile, video and
social native content. Vipio will be building digital media
platforms for the pet retail community and on PetProducts.com.
PetProducts.com, a global source directory for all pet products and
services, is building a worldwide pet products directory for
quality brands and services. Vipio will be working exclusively with
Pet Products LLC in offering this platform to their directory
clients.
Pet industry spending in the U.S. is expected to top
$58.5 billion in 2014, according to
the American Pet Products Association. The market has been steadily
growing at about 4.5% over the past several years. In 2013, the
sector spent $45.3 million dollars on
internet display advertising in the U.S. alone.
Adaptive Medias and Vipio will be showcasing this solution for
PetProducts.com's March launch at the Global Pet Expo in
Orlando, Florida. Allen Simon, President and CEO of
PetProducts.com, stated, "I feel this marketing solution will add
great value to PetProducts.com's subscribing companies to serve
their digital marketing needs. Adaptive Medias technology is ahead
of the curve, and their end-to-end solution puts the control at the
fingertips of marketers."
Adaptive Medias, Inc.'s Qayed Shareef added, "This partnership
is the exact blend of technology and market innovation that we
imagined when we started the company. We are focused on empowering
the new digital video economy, and our software gives publishers a
marketplace to efficiently match inventory, content and advertising
on a single platform. "
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias is a programmatic audience and content monetization
provider for website owners, app developers and video publishers
who want to more effectively optimize content through advertising.
The Company provides a foundation for publishers and developers
looking to engage brand advertisers through a multi-channel
approach that delivers integrated, engaging and impactful ads
across multiple devices. Adaptive Medias meets the needs of its
publishers with an emphasis on maintaining user experience, while
delivering timely and relevant ads through its multi-channel ad
delivery and content platform. For more information, please visit
www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements
within the meaning of the Securities Litigation Reform Act of 1995.
Adaptive Medias, Inc. has tried, whenever possible, to identify
these forward-looking statements using words such as "anticipates,"
"believes," "estimates," "expects," "plans," "intends," "potential"
and similar expressions. These statements reflect Adaptive Medias'
current beliefs and are based on information currently available to
it. Accordingly, such forward-looking statements involve known and
unknown risks, uncertainties and other factors which could cause
Adaptive Medias' actual results, performance or achievements to
differ materially from those expressed in or implied by such
statements. Adaptive Medias undertakes no obligation to update or
provide advice in the event of any change, addition or alteration
to the information contained in this Press Release including such
forward-looking statements.
PR Contact:
Adaptive Media
Email: pr@adaptivem.com
SOURCE Adaptive Medias, Inc.