IRVINE, Calif., Nov. 6, 2014 /PRNewswire/ -- Content syndication
and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a
leader in programmatic advertising across mobile, video and online
display, today announced its new video player design aimed at a
more enhanced mobile experience. This continues the evolution of
Adaptive Medias' flagship Media Graph platform, providing
publishers, producers, and advertisers the ability to easily and
effectively monetize digital video content across all screens and
devices through one centralized solution.
The new video player design focuses on the growing trend of
users viewing video on their smartphone and tablet devices. With
comScore recently reporting that 31% of TV viewing for online is
being done on a mobile device, the aesthetics and functions fit
very well for finger touch execution versus the traditional mouse
executions on desktop video viewing. Interactive Advertising Bureau
(IAB) forecasts mobile ad spending to grow at 100% over the next
few years. Since coming out of beta at the end of summer, Adaptive
Medias has seen a 280% increase in adoption of its platform. This
growth has been fueled by the increasing demand publishers are
seeing for mobile monetization and functionality.
Sal Aziz, GM of Platform, said,
"Our publishers are seeing a rapid and dramatic shift in traffic to
their mobile sites. Last year, many of our publishers only saw
10%-20% of mobile traffic to their properties. That number is as
high as 70% today. We are constantly working to ensure our
technology works well in all mobile environments and provides the
best customer viewing experience. This new release continues with
that focus for us."
In addition to the mobile functionality, the new video player
features responsive design sizes that auto adjusts to the viewing
screen size, industry standard ad support for vast and vpaid
formats and IAB social sharing integration. The player also
supports HTML5 for additional mobile functionality.
The new mobile responsive design is available at Adaptive
Medias' platform site, Mediagraph.com.
About Adaptive Medias, Inc.
Adaptive Medias is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow them on
Twitter @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Adaptive Media Investor Relations:
Casey Stegman
Stonegate, Inc.
Phone: (972) 850-2001
Email: casey@stonegateinc.com
Photo - http://photos.prnewswire.com/prnh/20141106/156943
SOURCE Adaptive Medias, Inc.