MeetMe Launches “Boost” Virtual Currency Product in Chat
November 03 2014 - 9:00AM
Business Wire
MeetMe, Inc. (NASDAQ: MEET), the public market
leader for social discovery, has launched a new “Boost” feature
that allows users to gain premium placement on both the main Meet
tab and on the Chat tab of the redesigned MeetMe app. The product,
which users can activate by spending MeetMe Credits, is designed to
increase a user’s visibility on the app and lead to more chats for
that user. MeetMe Credits can be purchased through the App Store or
Google Play Market or earned by referring friends to MeetMe or
completing actions on behalf of advertisers.
Boost replaces the former Spotlight Bar
product, which was geared toward increasing profile views rather
than chats, and was not as prominent within the app as the new
Boost product. In addition to Boost, other virtual currency
products available on MeetMe include Feed Spotlight, Match
Spotlight, Unlock Photo Views, and Stealth Browsing.
“Our users buy approximately 800,000 virtual
currency products a month using virtual currency Credits,” said
Geoff Cook, CEO of MeetMe. “Boost is the most prominent virtual
currency product we’ve ever launched and the first one aimed at
Chat. We are heartened by the early data showing Boosted users
receive more than 100% more chats than the average user. We expect
Boost to replace Spotlight Bar as our number one virtual currency
product. Moreover, we are committed to continuing to drive value
for Boost users in future app updates, which we believe will
continue to increase the value of Boost to our users and ultimately
their willingness to pay for this premium product.”
Boost is now available within the MeetMe app
for both Android and iPhone.
About MeetMe,
Inc.
MeetMe® is the leading social network for
meeting new people in the US and the public market leader for
social discovery (NASDAQ: MEET). MeetMe makes it easy to discover
new people to chat with on mobile devices. With approximately 80
percent of traffic coming from mobile and more than one million
total daily active users, MeetMe is fast becoming the social
gathering place for the mobile generation. The company is a leader
in mobile monetization with a diverse revenue model comprising
advertising, native advertising, virtual currency, and
subscription. MeetMe apps are available on iPhone, iPad, and
Android in multiple languages, including English, Spanish,
Portuguese, French, Italian, German, Chinese (Traditional and
Simplified), Russian, Japanese, Dutch, Turkish and Korean. For more
information, please visit meetmecorp.com.
Cautionary Note Concerning Forward-Looking
Statements
Certain statements in this press release are
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, including whether Boost
will increase a user’s visibility on the MeetMe app or lead to more
chats, the continued availability of other virtual currency
products, the rate at which users will buy virtual currency
products in the future, whether Boost users will continue to
receive more chats than other users and if so at what rate, whether
Boost will become our number one virtual currency product, whether
we successfully provide future app updates that drive value for
Boost users as expected, and whether those updates will increase
the value of Boost to our users and ultimately their willingness to
pay for Boost. All statements other than statements of historical
facts contained herein are forward-looking statements. The words
“believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,”
“should,” “plan,” “could,” “target,” “potential,” “project,” “is
likely,” “expect” and similar expressions, as they relate to us,
are intended to identify forward-looking statements. We have based
these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications
will not function easily or otherwise as anticipated, the risk that
we will not launch additional features and upgrades as anticipated,
the risk that unanticipated events affect the functionality of our
applications with popular mobile operating systems, any changes in
such operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year
ended December 31, 2013 and the Prospectus Supplement (Rule
424(b)(5)) filed on July 24, 2014. Any forward-looking statement
made by us herein speaks only as of the date on which it is made.
Factors or events that could cause our actual results to differ may
emerge from time to time, and it is not possible for us to predict
all of them. We undertake no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Press:Fresh PRJeannine Jacobi,
323-903-7063jeannine@freshpr.netorInvestors:MKR Group
Inc.Todd Kehrli, 323-468-2300meet@mkr-group.com
Meet (NASDAQ:MEET)
Historical Stock Chart
From Mar 2024 to Apr 2024
Meet (NASDAQ:MEET)
Historical Stock Chart
From Apr 2023 to Apr 2024