PBS KIDS® and Whole Foods Market® Partner to Roll out Assortment of Sustainable Toys in Time for Holiday Season
October 30 2014 - 7:00AM
Business Wire
Proceeds from toy sales will directly support
the development of children’s educational media and Whole Kids
Foundation
PBS KIDS and Whole Foods Market (NASDAQ: WFM) announced a
partnership today that will bring PBS KIDS’ line of educational and
earth-friendly toys exclusively to the supermarket’s customers this
holiday season. Starting this week, gift givers can find the PBS
KIDS toy line, including classic wooden toys and soft plush
animals, at Whole Foods Markets nationwide in the retailer’s Whole
Body department.
PBS KIDS’ new line of products is designed to inspire creative
curiosity, while supporting the development of healthy, happy kids.
One-hundred percent of PBS KIDS’ net proceeds will benefit the
media brand’s mission of empowering children through knowledge,
critical thinking and imagination, while Whole Foods Market will
donate one percent of total sales, up to $25,000, to Whole Kids
Foundation, an organization dedicated to improving children’s
nutrition and wellness.
“We are excited to work with Whole Foods Market on a program
that fosters our shared commitment to education and child
development, while giving holiday shoppers an opportunity to give a
more meaningful type of gift this holiday season,” said Lesli
Rotenberg, general manager, children’s programming, PBS.
“Open-ended play is an integral part of a young child’s
development, and the new PBS KIDS toy line provides children with
the opportunity to explore and learn in a safe and fun way.”
Appropriate for young children ages six months to three years,
the PBS KIDS toy line features: race cars made from recycled milk
bottles; colorful, wooden vehicles assembled by hand from local
wood in Vermont; shape sorters (recently named a National Parenting
Publications Awards (NAPPA) silver award winner) and stackers that
inspire a love for fruits and veggies; super soft plush animals
made with phthalate- and PVC-free materials; and organic t-shirts
and infant onesies with vintage designs.
Each item in the PBS KIDS toy line is made with safe, non-toxic
materials and inks, and all packaging is made from recycled
materials. Many of the toys are produced in the USA from
sustainable materials, responsibly harvested from local
communities.
“PBS KIDS is known for creating fun, educational content that
encourages kids to learn by exploring the world around them,” said
Jeanne Tamayo, Whole Foods Market’s global lifestyle buyer. “And
that's the exact goal behind this new line
of toys — to help our shoppers find new, exciting
ways to teach their children through play. Whole Foods
Market is proud to offer these toys to families exclusively
this holiday season.”
In addition to finding the new line of PBS KIDS toys at Whole
Foods Markets nationwide, consumers can purchase products online at
shop.pbskids.com.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids,
offers all children the opportunity to explore new ideas and new
worlds through television, online, mobile, and community-based
programs. Kidscreen- and Webby-award
winning pbskids.org provides engaging interactive
content, including the PBS KIDS video player, now offering free
streaming video accessible on computer- and mobile-device-based
browsers. For more information on specific PBS KIDS content
supporting literacy, science, math, and more, visit
pbs.org/pressroom or follow PBS KIDS
on Twitter and Facebook.
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market
(wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and
organic food retailer. As America’s first national certified
organic grocer, Whole Foods Market was named “America’s Healthiest
Grocery Store” by Health magazine. The company's motto, “Whole
Foods, Whole People, Whole Planet®” captures its mission to ensure
customer satisfaction and health, Team Member excellence and
happiness, enhanced shareholder value, community support and
environmental improvement. Thanks to the company’s more than
85,000 Team Members, Whole Foods Market has been ranked as one of
the “100 Best Companies to Work For” in America by FORTUNE magazine
for 17 consecutive years. In fiscal year 2013, the company had
sales of $13 billion and currently has 399 stores in the U.S.,
Canada and the U.K.
Whole Foods MarketEmily Wright,
512-542-3725emily.wright@wholefoods.comorPBS KIDSAtiya Frederick,
703-739-5147anfrederick@pbs.orgor360PRJessica Becker,
617-585-5776jbecker@360pr.com
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