LONDON and VANCOUVER, Oct. 29,
2014 /PRNewswire/ -- IHS Inc. (NYSE:IHS), the leading global
source of critical information and insight, and Mobidia Technology,
Inc., the leading provider of mobile usage data, today revealed a
joint report analyzing the impact of smartphone screen size and
resolution on popular mobile applications usage, including those in
the social, chat, gaming and video genres. The research covered
more than 25 smartphone models as well as the key markets of the
U.S., U.K., Germany, South Korea and Japan.
Download the full report here:
http://www.ihs.com/info/1014/Mobile-Media-Consumption-Report.aspx?ocid=PC5228-7:pressrls:01
http://www.mobidia.com/insights/topic/whitepapers
The analysis highlights the following trends:
- Larger smartphone screen sizes strongly correlate with
increased app minutes of usage (see chart attached). While the
iPhone 6 has a screen of 4.7 inches, the study shows there is a
tipping point for screens of around 5 inches.
- iPhone mobile app revenue generated per active iPhone is more
than four times as much as Android, despite historically smaller
iPhone screen sizes than Android flagship competitors. In Q2 2014,
80 percent of smartphone models launched had screens over 4.5
inches, larger than any iPhone then on sale.
- Higher resolution screen smartphones have higher data
consumption, but resolution is less important than physical screen
size as an indicator of higher data use.
- Streaming video and social networking apps have a stronger link
between increased data consumption and screen size than do chat
apps (e.g. WhatsApp, WeChat) or mobile games.
"Companies building apps for the iPhone 6 and 6 Plus need to
know what greater engagement these large screen iPhones will
deliver for their genre of app, because higher engagement means
more revenues through in-app purchases and advertising," said
Ian Fogg, senior director Mobile
& Telecommunications at IHS. "And, given the importance of
large screens on user engagement, Android becomes a significantly
more attractive platform than in years past."
Mobile operators and media companies that aim to understand the
impact of video delivery on the super high resolution quad HD
screens in the Samsung Galaxy Note 4 and Nexus 6, as compared with
mobile networks, must analyze the available real world data from
existing handsets to predict the future and not act on instinct,
Fogg added.
"Mobidia's mega-panel of global smartphone users enables
research and analysis of usage patterns and trends on a scale not
previously possible," said Chris
Hill, senior vice president of marketing at Mobidia.
"Analysis of the data clearly shows the positive impact larger
screens are having on the industry. For instance, users spent
significantly more time in streaming video apps like HBO Go,
Netflix and YouTube when accessing them from phones with large
screens. We anticipate this trend will continue with Apple's new
larger screen iPhones."
The report is based on an extensive set of data from smartphone
users in the U.S., U.K., Germany,
Japan and South Korea collected from Mobidia's global
mega-panel of millions of smartphone users. The research
investigated real world data on more than 25 different smartphone
models with screen sizes ranging from 3.5 to 5.7 inches and model
ages of one to four years and from OEMs including Apple, HTC,
Samsung and Sony.
For daily analysis and insights check out technology.ihs.com or
follow IHS mobile analyst on Twitter:
@IanFogg42
About IHS (www.ihs.com)
IHS
(NYSE: IHS) is the leading source of information, insight and
analytics in critical areas that shape today's business landscape.
Businesses and governments in more than 165 countries around the
globe rely on the comprehensive content, expert independent
analysis and flexible delivery methods of IHS to make high-impact
decisions and develop strategies with speed and confidence. IHS has
been in business since 1959 and became a publicly traded company on
the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to
sustainable, profitable growth and employs more than 8,000 people
in 31 countries around the world.
IHS is a registered trademark of IHS Inc. All other company
and product names may be trademarks of their respective owners. ©
2014 IHS Inc. All rights reserved.
About Mobidia Technology, Inc.
(www.mobidia.com)
Mobidia is a leading mobile analytics
provider with a mega-panel of global smartphone and tablet users.
Mobidia's mobile analytics and metrics platform provides unique
insights into mobile usage trends on mobile applications and
mobile networks. Real usage from real users, in over 200 countries,
on both cellular and Wi-Fi networks provides a comprehensive and
unique understanding of what people do and value in the mobile
world.
Mobidia is headquartered in Vancouver,
British Columbia. For more information, visit
www.mobidia.com or call 1-604-304-8640.
Photo -
http://photos.prnewswire.com/prnh/20141028/155027-INFO
SOURCE Mobidia Technology, Inc.; IHS Inc.