LOS ANGELES, Oct. 27, 2014 /PRNewswire/ -- MEGA 96.3FM,
a Spanish Broadcasting System Inc., (SBS) (Nasdaq: SBSA)
radio station in Los
Angeles announced today the launch of the new morning
show: "The RaqC and Nachin Show" debuted today
Monday, October 27. On its
first fun-filled week, listeners can expect surprises, the launch
of new segments and special guest appearances by Chiquis Rivera,
Taboo from the Black Eyes Peas and many more. "The
RaqC and Nachin Show" will broadcast live from 6 to 10 AM Monday to Friday on MEGA
96.3FM.
MEGA 96.3FM is the trailblazing radio station in
Los Angeles that represents
and caters to today's millennial Latinos; a unique and coveted
consumer group that drives the region's economy, music taste,
purchasing trends and social media conversations. The 18-49 LA
Latino consumers are uniquely bicultural, bilingual and make up
the majority in the Los
Angeles market. MEGA 96.3FM features on-air
personalities that not only represent but are part of their target
consumer group; one of the hard to replicate keys to the success of
the radio station.
"We are excited to provide our loyal audience 'The RaqC and
Nachin Show;' the only morning radio show in Los Angeles that represents young Latinos; a
show they can relate to in content, language and culture. Both RaqC
and Nachin are proven leaders and personalities that represent the
MEGA 96.3FM audience;" said Bill Shadorf, Vice President
Corporate Sales/VP West Coast Market Manager at Spanish
Broadcasting System.
Juan Carlos Hidalgo, West
Coast Programming Consultant at Spanish Broadcasting System
said: "We are very fortunate that RaqC and Nachin are back home
at MEGA 96.3FM. They represent the new generation of U.S. born
Latinos that retain a strong connection to their cultural roots.
The duo speaks to an audience that has a unique ability to combine,
switch and mix English and Spanish effortlessly and naturally. This
will certainly be an entertaining morning show designed
specifically for young Latinos in LA."
Raquel Cordova, better
known as RaqC "The Queen of Spanglish Media", originates
from Riverside, CA. Her radio
career began in 2000 at U-92.7 in Palm
Springs as the morning show co-host. Shortly after, SBS
offered her an on-air position with the Mexican Regional station,
La Ley 107.9 in Chicago. Her
successful run in Chicago allowed
her to master the art of radio, as well as fine-tune her second
language, Spanish. RaqC enjoyed a successful 8-year run as a top
personality for Latino 96.3FM (the former name of MEGA 96.3FM). She
is well known in the Latin-American community as being one of the
stars on Mun2 top-rated reality show, "Jenni Rivera Presents:
Chiquis and RaqC", and most recently as a Tastemaker for NuVo TV on
their newest show, "The Collective". She has extended her career to
various parts of entertainment besides radio including; TV,
hosting, blogging, writing, acting and red carpet coverage.
Embracing the influence she has on others coupled with her spirit
of giving, RaqC founded Amigas4MySoul, a non-profit organization
established to promote unity and empowerment among women by
providing various events, conferences and self-empowerment
workshops with the intention of teaching young women about the
power of SELF-LOVE. Never shy of the camera, RaqC has gained media
exposure through local and national press at many of Hollywood's red carpet events such as the ALMA
AWARDS and the NHMC's Annual Impact Awards Gala.
Ignacio Sandoval, better
known as "Nachin" is a radio personality born in
Mexico and raised in Boyle
Heights. "Started from the bottom now I'm here" is Nachin's
favorite quote, as he knows firsthand what it is to evolve through
life. From early beginnings he overcame poverty through the hard
working values set as an example by his mother who sold hot dogs on
the street. Nachin's motivation came at an early age when he
realized the only way to a better life was through education. He
earned a scholarship to the University of Riverside where he double majored in Theatre
and Spanish Literature. Nachin calls himself a survivor and a doer.
Growing up as an immigrant Nachin found himself in a world that was
divided, as he was a Latino at heart but also an American in every
way. In early 2000 Nachin became a radio intern at a station based
in LA where his on-air journey began. Ever since then he has worked
to give a name and voice to the new generation of millennials that
glide between two worlds just like him: "the bilingual and
bicultural generation." One of Nachin's dreams is to see more
young people become educated, as they will be the ones leading the
future generations.
"The RaqC and Nachin Show" will broadcast live from
6 to 10 AM Monday to Friday on
MEGA 96.3FM.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded
Hispanic-controlled media and entertainment Company in the United States. SBS owns and operates 20
radio stations located in the top U.S. Hispanic markets of
New York, Los Angeles, Miami, Chicago, San
Francisco and Puerto Rico,
airing the Tropical, Mexican Regional, Spanish Adult Contemporary
and Urban format genres. The Company also owns and operates Mega
TV, a television operation with over-the-air, cable and satellite
distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts
and events and owns 21 bilingual websites, including
www.LaMusica.com, a bilingual Spanish-English online site providing
content related to Latin music, entertainment, news and culture.
The Company's corporate Web site can be accessed at
www.spanishbroadcasting.com.
Follow MEGA 96.3FM:
http://mega963fm.com/
la963fm on Facebook
@mega963fm on Twitter
Follow "The RaqC and Nachin Show":
#RaqCAndNachin
Follow RaqC:
RadioRaqC on Instagram
@RaqC on Twitter
Facebook.com/RaqCOnline
www.RaqCOnline.com
Follow Nachin:
@Nachingon on Instagram and Twitter
Facebook.com/TheRealNachingon
Media & Press Contact for SBS:
Vladimir Gomez
Spanish Broadcasting System, Inc.
(786) 510-8841
vgomez@bigtimemediapr.com
@bigtimemedia
@vladygomez
Media & Press Contact for SBS Los Angeles:
Daniel Morales
(310) 775-1681
danielmorales@tapizmedia.com
@TapizMedia
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SOURCE Spanish Broadcasting System