Ethics Help Businesses to Smoothly Advance Society and in the Cannabis Space are Rapidly Moving Beyond Illegality

Mentor Capital, Inc. (OTC Markets: MNTR) is pleased to be on the cover in the “In Defense of Business Ethics” Fall 2014 edition of Management Today. Mentor CEO and article author, Chet Billingsley explores how “businesspeople are the stewards of the assets of society” and the excess value they produce improves our world. They are the players that advance the game while governments have only a referee-like role. Understanding the different and often religiously-based ethical systems that vary across our shrinking world reduces friction in business dealings. This improves the slim margins that compound to make our children’s lives better than our own.

Mentor Capital also comments on the inherent challenges it has taken up in the cannabis space today. How exactly does one be law abiding when marijuana is legal at the state level but illegal federally? What actions are safe if the overlooking of the law is subject to change with changing officials? How long will self-help and loyalty have primacy in marijuana dealings over contract law? If medical marijuana clearly helps seizures, pain and cancer, and substituting safer cannabis for more dangerous drugs could save 10,000 lives per year, how long before the marijuana stigma is reduced to wine-like status?

Management Today was launched in 1966, has a written circulation of 600,000 and has similarly featured Papa John’s, Neiman Marcus and Under Armour. The complete text of the discussion on ethical business stewardship and cannabis challenges is available at both the Mentor Capital and Management Today websites and at the link: http://mentorcapital.com/mentor-capital-ceo-featured-in-management-today-magazine/

About Mentor Capital: By acquisition or stock purchase, Mentor Capital, Inc. seeks to invest in leading cannabis companies. Additional important information for investors and founders seeking expansion funding is presented at: www.MentorCapital.com

This press release is neither an offer to sell, nor a solicitation of offers to purchase, securities.

Forward Looking Statements: This press release contains forward-looking statements within the meaning of the federal securities laws, including statements concerning financial projections, financing activities, corporate combinations, product development activities and sales and licensing activities. Such forward-looking statements are not guarantees of future results or performance, are sometimes identified by words of condition such as “should,” “could,” “expects,” “may,” or “intends,” and are subject to a number of risks and uncertainties, known and unknown, that could cause actual results to differ materially from those intended or anticipated. Such risks include, without limitation: nonperformance of investments, partner and portfolio difficulties, potential delays in marketing and sales activities, problems securing the necessary financing to continue operations, problems encountered in commercializing cannabis products, potential of competitive products, services, and technologies, difficulties experienced in product development, difficulties in recruiting knowledgeable personnel and potential problems in protecting intellectual property. Further information concerning these and other risks is included in the Company’s 15c2-11 filing which, along with other very important information about the Company, can be found here:

http://mentorcapital.com/disclosures/

The Company undertakes no obligation to update or revise such forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Mentor Capital, Inc.Chet Billingsley, CEO(760) 788 - 4700

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