By Ian Walker
LONDON--Shares of Fitbug Holdings PLC (FITB.LN) more than
doubled in early trade Wednesday after announcing its largest
retail sales agreements worldwide to date.
The AIM-listed provider of online personal health and well-being
services said U.S. retail chain Target Corporation (TGT) and U.K.
supermarket J Sainsbury PLC (SBRY.LN) will stock its products in
their wearables ranges from November.
Target, an upscale discount chain with 1,800 stores which also
operates an online business, Target.com, will stock Fitbug products
in all its U.S. stores from Nov. 9, and on Target.com. Sainsbury's
will stock Fitbug products in 293 stores from the same date, it
said.
Fitbug is a pocket-sized device combined with an online program
that helps users manage nutrition, monitors activity and helps
fulfill their personal goals. It is sold to consumers through
fitbug.com and also offered to the private medical insurance,
workplace health, primary care and fitness club sectors.
Shares at 0730 GMT up 0.40 pence at 0.78 pence.
Write to Ian Walker at ian.walker@wsj.com