SAN DIEGO, Oct. 13, 2014 /PRNewswire/ -- With the
anticipated iPad® unveil this week, a new survey
from ecoATM reveals what new features would motivate consumers to
upgrade and trade in their old tablets. The survey found that 52
percent of consumers would consider upgrading their current device
if the new iPad has a longer battery life and/or lower price point.
Further findings from the ecoATM survey include:
- 47 percent of consumers indicate that a faster processor would
make them upgrade, while only nine percent would upgrade if the new
iPad had a gold-plated option.
- 27 percent of consumers would sell their old tablet for cash,
and 13 percent would recycle their old tablet upon upgrading.
- 58 percent of consumers said they will not upgrade because
their current tablet meets their needs.
- Only 19 percent cited the high cost of tablets as justification
for not purchasing.
Additionally, a study from Bamboo Mobile, a division of Compass
Intelligence Research, indicates that cash is the main motivator
for consumers to recycle their mobile devices with 43 percent of
Americans choosing cash over store credit, gift cards and other
incentives. ecoATM offers cash on the spot for tablets, phones and
MP3 players at approximately 1,100 locations in 41 states. ecoATM
announced in August 2014 its
collection of three million total devices at ecoATM kiosks
nationwide, of which used and unwanted tablets were a portion.
Current trade-in values for top tablets are:
- iPad – Up to $30
- iPad 2 – Up to $90
- iPad 3 – Up to $120
- iPad 4 – Up to $140
- iPad Air – Up to $173
- iPad Mini- Up to $115
- iPad Mini 2 – Up to $150
"The refurbishing and recycling market for tablets is still
relatively young in comparison to smartphones; the EPA cites most
consumers update their smartphones every 18 to 22 months and
explore options for device trade-ins," said Mark Bowles, co-founder and CMO at ecoATM.
"ecoATM provides consumers with a smart recycling option, instantly
rewarding them with cash on the spot while simultaneously rewarding
the environment."
For more information and locations, please visit
http://www.ecoatm.com/.
Methodology: The survey was conducted by Edelman Berland between October 3-7, 2014, asking 1,000 tablet owners for
insights
About ecoATM
ecoATM, an Outerwall Inc. (Nasdaq: OUTR) brand, is the first
company to create an automated self-serve kiosk system to buy back
old phones, tablets or MP3 players for cash. ecoATM uses patented,
advanced machine vision, electronic diagnostics, and artificial
intelligence to evaluate electronics. ecoATM's eCycling
stations provide a convenient trade-in solution with features that
validate sellers' identities and deter the sale of stolen phones,
and the company collaborates with national, state, and local
law-enforcement groups in combating mobile phone theft through
innovative use of technology and
education (http://www.ecoatm.com/law-enforcement/).
ecoATM holds Responsible Recycling (R2) and ISO14001
certification, confirming the company's commitment to maintaining
the highest standards of electronics recycling, as well as ISO27001
certification for information and personal data security. See
http://www.ecoatm.com/how-it-works/ for a video of how an ecoATM
kiosk works. For more information, visit www.ecoatm.com and
for more information about Outerwall Inc. please visit
www.outerwall.com.
About Outerwall Inc.
Outerwall has more than 20 years of experience creating some of
the most profitable spaces for their retail partners. Outerwall is
leading the next generation of automated retail and paving the way
for inventive, scalable businesses. Outerwall™ kiosks are in
neighborhood grocery stores, drug stores, mass merchants, malls,
and other retail locations in the United
States, Canada,
Puerto Rico, the United Kingdom, and Ireland. Learn more at www.outerwall.com.
Safe Harbor for Forward-Looking Statements
Certain statements in this press release are "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Words such as "expect" and "will" and
variations of such words, and future-looking and similar
expressions identify forward-looking statements, but their absence
does not mean that the statement is not forward-looking.
Forward-looking statements are not guarantees of future events,
results, performance, or conditions. The forward-looking statements
in this report, including those relating to the recycled
electronics market and the performance of the ecoATM business, are
only predictions based on the current intent and expectations of
management, and actual events, results, performance, and conditions
may be materially different from those expressed or implied in
those statements. Differences may result from actions taken by
Outerwall or ecoATM, as well as from risks and uncertainties beyond
their control. Such risks and uncertainties include, but are not
limited to, competition from other companies who purchase
used electronics, actions resulting from federal, state,
local and other laws and regulations or taken by governing bodies,
as well as the ability to achieve the strategic and
financial objectives of Outerwall's entry into new businesses, such
as ecoATM. The foregoing list of risks and uncertainties is
illustrative, but by no means exhaustive. For more information on
factors that may affect Outerwall, please review "Risk Factors"
described in Outerwall's most recent Annual Report on Form 10-K and
subsequent Quarterly Reports on Form 10-Q filed with the Securities
and Exchange Commission (the "SEC"), as well as other public
filings with the SEC. These forward-looking statements reflect
Outerwall's expectations as of the date of this report. Outerwall
undertakes no obligation to update the information provided
herein.
Photo - http://photos.prnewswire.com/prnh/20141013/151676
SOURCE ecoATM