DETROIT, Oct. 13, 2014 /PRNewswire/ -- Ford Motor Company
and Carfax have expanded their partnership in the Ford and Lincoln
Certified Pre-Owned (CPO) programs. Ford is continuing its
commitment to provide Carfax® Vehicle History Reports™ for free to
buyers and sellers of Certified Ford and Lincoln vehicles. In addition, all Ford and
Lincoln CPO cars will now be listed on Carfax Used Car
Listings.
Sales of Certified Fords and Lincolns have surged more than
fifty percent since the start of the relationship between Ford and
Carfax.
"We work hard to exceed the needs of our partners who make
Carfax such an integral part of their programs and operations,"
said Joe Koenig, vice president of
Carfax. "Our relationship with Ford goes well beyond providing
vehicle history. It's about giving dealers the tools they need to
help manage inventory risk, build consumer confidence, drive more
customer traffic and increase revenue. Seeing the Ford and Lincoln
CPO programs thrive also is further proof that Carfax helps dealers
sell more cars faster. This partnership is clearly successful and
we're excited to continue building on that success."
At the all-new Carfax.com, car shoppers will find Ford and
Lincoln Certified cars for sale that all come with a free Carfax
Report. Every Certified Ford and Lincoln vehicle must have a Carfax Report run
by the dealer that qualifies for the Carfax Buyback Guarantee.
"Carfax Reports help us identify great CPO inventory and hold
more gross on our CPO sales," said George
Hawes, general manager at Brighton Ford. "They've got the
best data, a strong brand and unique tools that drive more traffic
to our store. We love that Ford requires Carfax Reports for the CPO
program because they're what helps us sell all our cars."
Including Ford and Lincoln, 38
manufacturer brand CPO programs currently use Carfax Reports to
build more consumer confidence in their certified used cars.
To make their CPO units even more valuable to prospective
buyers, thousands of Ford and Lincoln dealers have joined the Carfax Service
Network. Participating dealers get free advertising on Carfax
Reports and in the myCarfax app to help ensure more Ford and
Lincoln cars are serviced by
expert technicians.
About Ford Motor Company
Ford Motor Company, a global
automotive industry leader based in Dearborn, Mich., manufactures or distributes
automobiles across six continents. With about 186,000 employees and
65 plants worldwide, the company's automotive brands include Ford
and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit
http://corporate.ford.com.
About Carfax (www.carfax.com)
Carfax, a
unit of IHS Inc. (NYSE: IHS), is the vehicle history expert for
used car buyers, sellers and the automotive industry. Carfax
created the Vehicle History Report in 1986 and is trusted by 30,000
dealerships to help acquire, advertise, retail and service used
cars using innovative services like Carfax Used Car Listings and
myCarfax. Carfax is an essential part of 38 manufacturer Certified
programs, is integrated into hundreds of acquisition and inventory
management tools, and featured on thousands of automotive websites.
Become a Carfax Advantage™ dealer and see how Carfax helps your
dealership win at www.carfaxonline.com. Based in Englewood, Colorado, USA, IHS is the leading
global source of information, insight and analytics in the
automotive industry and other critical areas that shape today's
business landscape.
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Twitter@Carfax4Dealers and watch us on YouTube. Friend Car Fox on
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SOURCE Carfax