Limited Edition “Awareness” Shoes Debut in
Conjunction with In-Store Activation to Support October Breast
Cancer Awareness Month
Skechers Performance Division today announced a partnership with
the American Cancer Society to support the organization’s fight
against breast cancer. The month-long breast cancer awareness
program encompasses a limited-edition performance footwear line,
retail activation, sponsorship of the American Cancer Society San
Francisco Making Strides Against Breast Cancer Walk, as well as a
single donation from Skechers Performance to the American Cancer
Society. Skechers Performance will further support the initiatives
via print, in-store and digital marketing.
Skechers Performance Division Supports
American Cancer Society with Breast Cancer "Awareness" footwear
line. (Photo: Business Wire)
"We're honored to be partnering with such an incredible
organization such as the American Cancer Society," said Michael
Greenberg, president, SKECHERS USA. "American Cancer Society
is making great strides in the fight against breast cancer and
Skechers Performance Division is proud to support the organization
and to come together to further awareness of the campaign."
The limited-edition footwear line, aptly named “Awareness,”
features five top styles—GOrun 3, GOwalk 2, GOwalk 2 Flash, GOrun
Sprint and GOfit. Designed in a soft heather gray and pale pink
colorway, each shoe features the iconic breast cancer awareness
pink ribbon and celebrates those who use sports and fitness to lead
an active, healthy lifestyle. The line is available at SKECHERS
retail stores, Skechers.com and at select SKECHERS retail partners
throughout October.
Starting October 1 and continuing through October 31, all
domestic SKECHERS retail stores will also participate in a register
round-up program to offer customers the opportunity to support the
American Cancer Society. During this time, customers may round up
their purchase of any item(s) made in a SKECHERS retail store to
the nearest whole dollar to benefit the American Cancer Society.
For those who donate $5 or more, a 20% coupon for their next visit
will be offered. Additionally, SKECHERS retail stores are offering
a gift with purchase for customers who purchase a pair of the
limited-edition Awareness shoes.
Skechers Performance Division is also a participating sponsor of
the American Cancer Society San Francisco Making Strides Against
Breast Cancer Walk on Saturday, October 25, 2014 at Hellman Hollow
Park. One of the largest Making Strides events in the nation,
Skechers Performance will have an on-site presence and contribute a
percentage of proceeds from the sale of Skechers Performance shoes
that day to the American Cancer Society.
The funds raised for American Cancer Society will support breast
cancer research, help provide free information and services, and
assist women in need to access mammograms.
“Countless loved ones continue to hear the words ‘you have
breast cancer,’ but with the contributions of Skechers and their
customers, we can help change the course of the disease,” said
Daniela Campari, senior vice president of integrated marketing and
revenue for the American Cancer Society. “Collaborations like this
are critical in helping finish the fight and to maintain our
life-saving work.”
To learn more about the American Cancer Society and their fight
against breast cancer visit www.cancer.org or call
800.227.2345.
Learn more about Skechers Performance Division at
SkechersGOrun.com and follow us on Facebook
(facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and/or images please contact Jolene Abbott
at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
footwear for men, women and children under the SKECHERS name.
SKECHERS footwear is available in the United States via department
and specialty stores, company-owned SKECHERS retail stores and its
e-commerce website, and over 100 countries and territories through
the company’s global network of distributors and subsidiaries in
Brazil, Canada, Chile, Japan and across Europe, as well as through
joint ventures in Asia. For more information, please visit
www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion and automation plans for the
Company’s European Distribution Center. Forward-looking statements
can be identified by the use of forward looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include the
resignation of the Company’s former independent registered public
accounting firm, and its withdrawal of its audit reports with
respect to certain of the Company’s historical financial
statements; international, national and local general economic,
political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and
rapid changes in technology in the highly competitive performance
footwear market; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers,
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form
10-K for the year ended December 31, 2013 and its quarterly report
on Form 10-Q for the three months ended June 30, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141003005076/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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