Viggle and Gracenote Enhance TV Recognition for Viggle’s Patented Entertainment Rewards Platform
October 02 2014 - 9:00AM
Business Wire
Gracenote ACR Technology Delivers Faster and
More Accurate TV Show and Movie Recognition, Improves User
Experience
Viggle Inc. (NASDAQ:VGGL), the entertainment marketing and
rewards platform that includes the Viggle, NextGuide and Wetpaint
brands, today announced it will expand its relationship with
Gracenote® beyond music identification to also power the automatic
content recognition (ACR) that enables Viggle users to identify and
match TV programs and movies with their mobile device. With
Gracenote’s Entourage™ ACR platform, Viggle users can expect
faster, more accurate identification of the shows they’re watching
for valuable points, which are redeemable for real rewards within
the Viggle app and at Vigglestore.com
Within the Viggle app, Gracenote Entourage uses the built-in
microphone in tablets and smart phones to identify a TV show by
“listening” to a few seconds of the program dialogue and
soundtrack. Upon identification, Viggle retrieves the TV program
image and other detailed information about the show from Gracenote.
Users earn points for every minute they’re checked-in to the show.
Viggle also serves up real-time quizzes and polls synchronized to
TV shows for additional points and rewards. The free Viggle app is
available for iOS, Android and Windows platforms.
“The Viggle Platform now has over 7 million registered users and
we’re growing rapidly. Thousands of users are joining the platform
every day and we want to make sure we have the best technology in
place to deliver our experience to Viggle users,” said Greg
Consiglio, president and COO of Viggle Inc. “Expanding our
technology relationship with Gracenote helps us deliver our promise
to users and our TV network and advertising partners, to grow the
largest entertainment marketing and rewards platform.”
Today, the Gracenote database receives more than 650 million
queries every day and more than 20 billion every month across its
client base – making it one of the highest trafficked entertainment
data sources on the planet. With Gracenote Entourage, Viggle can
quickly and efficiently scale its operations to meet the demands of
its growing user base and increasing volume of TV show, music and
Movie matches.
“Our relationship with Viggle is a great example of the value
that Gracenote, which recently integrated with Tribune Media
Services (TMS), brings to customers developing entertainment
products and services,” said Eric Allen, general manager of Music
and Addressability for Gracenote. “Combined, Gracenote’s world
class video and music data and ACR technologies provide an
end-to-end solution and reliable infrastructure that can scale with
Viggle’s rapid growth.”
Gracenote now provides Viggle with recognition technology for
music, TV shows and movies as well as powers the TV listings and
associated descriptive information for TV shows. In November of
2013, Viggle launched its Music offering which uses Gracenote
MusicID® to help users identify music and earn points for each
match. Viggle has also been a customer of Tribune Media Services
(TMS) for TV listings, channel line-ups, online video information
and show images since its launch in 2012. Since Tribune Media
Company’s acquisition of Gracenote and integration with TMS,
Gracenote has become a single provider of music and video
recognition technologies and music and video metadata.
Viggle Inc.’s platform consists of the Viggle app, which offers
rewards for watching TV, advertisements or listening to music;
NextGuide, a personalized TV programming guide and distributed
reminder platform; Wetpaint, an entertainment news and social
publishing platform; and Viggle Store, a rewards destination where
visitors can redeem Viggle Points for digital downloads. In July
2014, Viggle Inc. achieved a total reach of 22.5 million. Total
reach is the total of registered users for the Viggle app and
monthly unique users of the Wetpaint media properties.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. Viggle Platform had total reach of 22.5 million in July
2014, including over 7 million Viggle registered users. Since its
launch, Viggle members have redeemed nearly $19 million in rewards
for watching their favorite TV programs and listening to music.
Members can also use Viggle Store, a rewards destination where they
can redeem their Viggle Points for music downloads. In addition,
Viggle operates Wetpaint, which offers entertainment and celebrity
news online; NextGuide, maker of technology that helps consumers
search for, find, and set reminders for TV shows and movies; and
Choose Digital, a digital marketplace platform that allows
companies to incorporate digital content into existing rewards and
loyalty programs in support of marketing and sales initiatives. For
more information, visit www.viggle.com or follow us on Twitter
@Viggle.
About Gracenote
Gracenote, Inc. provides music and video content and
technologies to the world’s hottest entertainment products and
brands. Gracenote is the industry standard for music and video
recognition and is supported by the largest source of music and
video metadata, featuring descriptions of more than 195 million
tracks and TV listings for 50+ countries. Gracenote is a subsidiary
of Tribune Media Company (OTC:TRBAA) and has 15 offices with
worldwide headquarters in Emeryville, Calif. For more information,
visit our website www.gracenote.com or follow us at
@GracenoteTweets and www.facebook.com/PoweredbyGracenote.
Gracenote is a registered trademark of Gracenote, Inc. All other
names are trademarks and/or registered trademarks of their
respective owners.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
Media Contact for Viggle:DKC Public RelationsParis Tyler,
212-981-5162paris_tyler@dkcnews.comorViggle Investor
Relations:Viggle Inc.John C. Small, 646-738-3220CFOorIRTH
CommunicationsRobert Haag, 1-866-976-4784Managing
PartnerVGGL@irthcommunications.comorMedia Contact for
Gracenote:GracenoteSunok Pak, 415-999-4646