IRVINE, Calif., Oct. 2, 2014 /PRNewswire/ -- Content
syndication and monetization company, Adaptive Medias, Inc. (OTCQB:
ADTM), a leader in programmatic advertising across mobile, video
and online display, announced today that Mark Lambert has joined the company as a member
of its Board of Directors. Lambert will lead the Company's
newly-formed Audit Committee and provide leadership and guidance in
corporate strategy. His financial background and experience in
digital media, as Adaptive continues to build world-class solutions
that sit at the intersection of video content, technology and
advertising, is a major addition to the company.
Lambert is currently the CFO for ClearSlide, Inc., a cloud-based
sales productivity solution designed specifically for professionals
that sell over the phone, through email or face-to-face. Prior to
ClearSlide, he was the CFO for Blurb, an independent publishing
platform that enables anyone to make, share or sell a
bookstore-quality book in printed and digital formats. Previously,
Lambert was the CFO for Connexus Corporation, a top-10 advertising
network, which did business as Traffic Marketplace and was later
sold to Epic Media Group. Earlier in his career, he held various
financial management and corporate development positions for Yahoo!
Inc., Gap, Inc., 3com, and Tellme Networks, which was later
acquired by Microsoft. Lambert received his MBA in Finance from the
University of Notre Dame's Mendoza College of Business and earned his BA as
a double major in Economics and English from the University of Colorado (Boulder).
"Mark's credentials in Finance, specifically within the
technology and advertising sectors over the last 15 years, speak
volumes," said Adaptive Media CEO Qayed Shareef. "I am excited to
have someone with his experience on our Board serving an important
role as Chairman of the Audit Committee while providing sound
strategic guidance to us. Mark will be a tremendous asset for us as
we continue to grow by leveraging our competitive advantages in
digital content syndication and monetization through our platform,
proprietary technology, new products and partnerships."
Adaptive Media is positioned competitively within the
fastest-growing sectors of the digital marketplace. According to
market research firm eMarketer, the worldwide digital advertising
market is expected to grow to $173
billion by 2017. Adaptive Media sees major opportunities in
areas of online display, mobile and video channels as cross screen
ad targeting becomes essential for marketers. The Company's ability
to help publishers and content producers monetize these growing ad
spends, particularly in mobile and video, is where the greatest
financial opportunities continue to be for them.
"Qayed and his team should be proud of the growth they have
achieved in a relatively short period since taking over the
company," said Lambert. "The market opportunity is sizable, and
Adaptive is establishing strong competitive advantages in content
syndication and monetization. I'm happy to provide my expertise and
oversight at this exciting time as they continue to execute on
their strategic plans."
For more information about Adaptive Media, please visit
http://www.adaptivem.com.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Adaptive Media Investor Contact:
Casey Stegman
Stonegate, Inc.
Phone: (972) 850-2001
Email: casey@stonegateinc.com
SOURCE Adaptive Medias, Inc.