Hasbro Announces New Strategic Merchandising Relationship with Disney Consumer Products for Disney Princess & Frozen Properti...
September 24 2014 - 10:00AM
Business Wire
Global branded play leader Hasbro, Inc. (NASDAQ: HAS) today
announced a new strategic merchandising relationship with Disney
Consumer Products for the globally popular Disney Princess and
Frozen properties. The agreement gives Hasbro global rights
(excluding Japan) to develop dolls based on Disney Princess stories
and characters including Cinderella, Beauty and The Beast, and The
Little Mermaid as well as Frozen beginning in 2016.
“We are delighted to have been selected by Disney Consumer
Products to develop dolls for the Disney Princess and Frozen
franchises," said Hasbro President & CEO Brian Goldner. “Our
strategic thought leadership and innovation has led to the steady
growth of our girls business over the past several years
demonstrating that we have a true understanding of girls globally
and how today’s girls want to play. The entire Hasbro team is
looking forward to providing consumers with inventive new play
experiences based on the beloved Disney Princess and Frozen
characters and stories.”
Bob Chapek, President, Disney Consumer Products commented, “We
are excited about our collaboration with Hasbro on the Disney
Princess and Frozen franchises and the expansion of a robust
partnership that has already yielded tremendous results across
our Star Wars and Marvel properties. Hasbro’s focus on
quality, innovation, and market-leading products designed for
today’s consumer, makes them the best choice to grow one of the
world’s most popular girls brands.”
Over the past ten years, Hasbro's creation of new brands and
investment in re-imagining existing brands such as My Little Pony
has grown Hasbro’s Girls category revenues from nearly $300 million
to more than $1 billion in 2013, a record level for Hasbro’s Girls
portfolio.
“Our industry leading design and marketing teams are looking
forward to delivering to consumers around the world wonderful play
experiences based on these magical Disney properties,” said Hasbro
Chief Marketing Officer John Frascotti.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated
to fulfilling the fundamental need for play for children and
families through the creative expression of the Company's world
class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH,
MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.
From toys and games, to television programming, motion pictures,
digital gaming and a comprehensive licensing program, Hasbro
strives to delight its global customers with innovative play and
entertainment experiences, in a variety of forms and formats,
anytime and anywhere. The Company's Hasbro Studios develops and
produces television programming for more than 180 territories
around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's
deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable
world for future generations and to positively impact the lives of
millions of children and families every year. It has been
recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at
www.hasbro.com.
© 2014 Hasbro, Inc. All Rights Reserved.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand priorities: Disney
Media, Classics & Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney Fairies, Lucasfilm and
Marvel. Disney Publishing Worldwide (DPW) is the world's largest
publisher of children's books, magazines, and digital products and
also includes an English language learning business, consisting of
over 40 Disney English learning centers across China and a
supplemental learning book program. DPW's growing library of
digital products includes best-selling eBook titles and original
apps that leverage Disney content in innovative ways. The Disney
Store retail chain operates across North America, Europe and Japan
with more than 350 stores worldwide and is known for providing
consumers with high-quality, unique products. Disney's official
shopping portals online are www.DisneyStore.com and
www.DisneyStore.co.uk. For more information, please visit Disney
Consumer Products www.DisneyConsumerProducts.com or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,
www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving and
www.Instagram.com/DisneyLiving.
HAS-LIC
HAS-G
News Media:HasbroJulie Duffy,
401-727-5931Julie.Duffy@hasbro.comorDisney Consumer ProductsJoss
Hastings, 818-544-0382Joss.Hastings@disney.comorInvestor
Relations:HasbroDebbie Hancock,
401-727-5464Debbie.Hancock@hasbro.com
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