Heartland Introduces Mobile and Online Ordering Solution for Restaurants
September 19 2014 - 10:37AM
Business Wire
- Brought to market in partnership with
ToGoTechnologies
Heartland Payment Systems (NYSE:HPY), the nation's fifth largest
payments processor and a leading provider of merchant business
solutions, has introduced a feature-rich mobile and online ordering
solution to help restaurants of all sizes remain competitive.
Heartland Mobile and Online Ordering, in partnership with
ToGoTechnologies, provides restaurateurs and consumers alike a
convenient ordering experience that has previously been enjoyed
only by large restaurant brands and their customers.
“Restaurants are looking for a competitive mobile ordering
solution that will match the functionality that major restaurant
companies are bringing to market, while minimizing the operational
impact of adopting this new technology,” said David Gilbert,
president of Heartland’s hospitality group. “Restaurants also want
to respond to growing consumer demand as well-known restaurant
brands engage in marketing activities to shift consumer behavior
towards placing more orders via smartphones, tablets and
computers.”
Heartland Mobile and Online Ordering automates the ordering
process, saving restaurant operators time and money. The solution’s
robust functionality reduces the manual processes of servers taking
orders by phone, entering orders into a POS (point-of-sale) system
and manually processing payments. As a result, restaurants see
increased throughput of incoming orders and improved sales. For
example, Taziki’s Mediterranean Cafe, a fast casual restaurant
concept with 35 locations, has already seen thousands of its guests
convert from manual to digital ordering through Heartland Mobile
and Online Ordering, and the company expects to see a lift in sales
and achieve cost-saving operational efficiencies as the solution is
fully rolled out.
The technology used by Heartland Mobile and Online Ordering is
powered by cloud-based customizable templates that allow Heartland
to offer restaurants a competitively-priced and branded white label
mobile app, advanced responsive web ordering, and a suite of
reporting and analytics tools. In addition, options including
takeout, delivery, curbside pickup, catering, order from the table
and gift and loyalty are all built in, so operators can activate
the features they want to grow their business. In turn, this
extensive feature set provides users with convenient ordering and
pay ahead options as well as opportunities for tailored engagement
with their favorite restaurants.
Gilbert added, “Mobile applications that are easy for
restaurants, their employees and their customers to learn and use
is key to increasing engagement with these products. Partnering
with ToGoTechnologies allows Heartland to bring beneficial
technology to our restaurants and their customers.”
Heartland’s focus and expertise in the hospitality space,
combined with ToGoTechnologies’ rapid speed to market capacity,
valuable offering and agile product development roadmap, result in
a strong partnership. Heartland Mobile and Online Ordering is now
available through Heartland’s national sales force of more than 800
relationship managers.
Heartland will be demonstrating Heartland Mobile and Online
Ordering along with its other innovative restaurant and hospitality
solutions at the FS-Tec (Food Service Technology – Next Gen) show
Sept. 21-23, 2014, at the Sheraton New Orleans, New Orleans,
LA.
About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE:HPY), the fifth
largest payments processor in the United States, delivers
credit/debit/prepaid card processing, mobile
commerce, e-commerce, marketing solutions, security
technology, payroll solutions, and related business solutions
and services to more than 275,000 business and educational
locations nationwide. A FORTUNE 1000 company, Heartland
is the founding supporter of The Merchant Bill of Rights, a
public advocacy initiative that educates merchants about fair
credit and debit card processing practices. More detailed
information can be found
at HeartlandPaymentSystems.com or follow the company on
Twitter @HeartlandHPY and Facebook
at facebook.com/HeartlandHPY
Forward-looking Statements
This press release contains statements of a forward-looking
nature which represent our management’s beliefs and assumptions
concerning future events. Forward-looking statements involve risks,
uncertainties and assumptions and are based on information
currently available to us. Actual results may differ materially
from those expressed in the forward-looking statements due to many
factors, including risks and additional factors that are described
in the Company’s Securities and Exchange Commission filings,
including but not limited to the Company’s annual report on Form
10-K for the year ended December 31, 2013. Given these risks and
uncertainties, prospective and current investors are cautioned not
to place undue reliance on such forward-looking statements. We
undertake no obligation to update any forward-looking statements to
reflect events or circumstances that may arise after the date of
this release.
Gibbs & SoellChristina Atkinson,
212-697-2600catkinson@gibbs-soell.com
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