Media Alert: Opening Ceremony and Intel Reveal MICA, ‘My Intelligent Communication Accessory’
September 03 2014 - 8:27PM
Business Wire
Intel Corporation:
MICA bracelet, designed by Opening
Ceremony, engineered by Intel (Photo: Business Wire)
WHEN/WHERE: Opening Ceremony Spring/Summer 2015 fashion show,
September 7, 2014
WHAT: At the forthcoming Opening Ceremony Spring/Summer 2015
fashion show, Opening Ceremony and Intel Corporation will introduce
the smart bracelet developed from their landmark collaboration --
MICA, “My Intelligent Communication Accessory,” designed by Opening
Ceremony, engineered by Intel. MICA is a feminine fashion accessory
with communications capabilities, conceived and designed from start
to finish in collaboration with a fashion designer and a global
technology company.
Opening Ceremony and Intel announced in January 2014 at the CES
conference in Las Vegas their intent to create a smart bracelet
with design by Opening Ceremony’s Humberto Leon and Carol Lim and
technology integration and industrial design expertise contributed
by Intel. Today, the innovative results of the intensive concept
and design process are revealed with the first images of MICA.
Opening Ceremony and Intel commissioned photographer Collier Schorr
to capture models Kirsten Owen and Ajak Deng with MICA together
with looks from Opening Ceremony’s Fall/Winter 2014 collection in
these first images of the bracelet.
As a feminine accessory blending seamlessly into everyday life,
MICA ushers in a new era converging fashion and technology by
integrating a woman’s luxury accessory with technology in order to
complement and enhance a woman’s work and social life. MICA enables
women to stay connected via SMS messages, meeting alerts, and
general notifications delivered directly to the wrist, with
additional features and functionalities to be revealed at a later
date. MICA embodies a true collaboration between the fashion and
technology industries, with design based on Opening Ceremony’s
fashion expertise and Intel’s industrial design capabilities, as
well as input gathered from Opening Ceremony’s unique
community.
MICA’s groundbreaking design combines semi-precious gems and
water snakeskin with advanced technology including communications
capabilities and wireless charging support. MICA will be available
in two styles constructed of premium finishes with a curved
sapphire glass touchscreen display. One style will feature black
watersnake skin, pearls from China, and lapis stones from
Madagascar, while the other style will feature white watersnake
skin, tiger’s eye from South Africa, and obsidian from Russia.
AVAILABILITY:
MICA will be available at select Barneys and Opening Ceremony
stores by holiday 2014. Additional details on MICA’s special
features and capabilities will be released soon.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140903006823/en/
OPENING CEREMONY CONTACT:Juliana Ribeiro, + 1 212-226-2196Black
Framejribeiro@framenoir.comorINTEL CONTACT:Ellen Healy, +1
415-654-2940Intel CorporationEllen.healy@intel.com
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