Marvel Announces Debut of Month-Long National Celebration -- ‘Marvel Super Hero September’
September 03 2014 - 10:00AM
Business Wire
Extensive Cross-Platform Program Encourages
Kids and Fans to “Power Up Like a Marvel Super Hero” Through
Marketing, Retail, Merchandising, Online, and Broadcast
Campaign
Disney Consumer Products and Marvel announced today the debut of
an annual national multi-platform campaign aimed at taking the
Marvel brand to new heights -- ‘Marvel Super Hero September.’
Launching this September, the month-long celebration will showcase
what being a Super Hero is all about by encouraging the public to
“Power Up Like a Marvel Super Hero.” This will be done through a
supercharged lineup of retail partnerships, licensing partners,
advertising, and online activations. The strategy will place a
stake in the ground for the Marvel brand, celebrating the
entertainment company’s rich 75 year history and its wide array of
characters.
“Marvel Super Hero September is giving us the opportunity to
assemble some of the very best of our licensees and retailers to
showcase the power and reach of the Marvel brand,” said Josh
Silverman, executive vice president, global licensing, Disney
Consumer Products. “This stands as one of the largest non-film
campaigns in Marvel history and we’re looking forward to seeing how
kids, fans, parents, and adults will celebrate their passion for
Marvel.”
The central hub for ‘Marvel Super Hero September’ will be a new
online portal -- MarvelSuperHeroSeptember.com. The site will house
Super Hero content and activities, including a national photo
sweepstakes contest with the support of select national retailers.
Marvel will also be re-launching Marvelkids.com to provide even
more Super Hero content.
For the inaugural campaign, Marvel has lined up best-in-class
retailers, including Walmart, Target, Kmart, Payless, Party City,
Amazon and the Disney Store to feature unique ‘Marvel Super Hero
September’ promotions, special offers and/or weekly in-store
events. These events will include Walmart Retailtainment Day on
September 20th, in-store photo contests at Party City stores, and
the Kmart flagship store near Madison Square Garden in New York
City with media partner Radio Disney. Additionally, Disney Store
locations across the U.S. will be hosting a Marvel Super Hero event
once a week. Guests can learn how to draw Captain America’s shield
and Spider-Man’s mask, as well as participate in a Marvel trivia
challenge, Avengers Assemble Showtime and Ultimate Spider-Man Great
Power Store Time. All participants will receive a free Marvel Super
Hero mask. These retailers will be supported by a robust
merchandising program led by Hasbro.
To shine a bright light on the initiative, Marvel will execute a
print and online advertising campaign that will appear in the
College Football and September NFL Preview issues of ESPN Magazine.
These ads will also run on ESPNmagazine.com for the first two weeks
of September and help reinforce Marvel’s interest in healthy living
and active lifestyles for children. A full page “Guardians of The
Galaxy” advertorial detailing announcement promotions and character
content will also be featured in Marvel Super Hero Magazine.
Beyond traditional advertising avenues, Hasbro has developed an
“in-theater” campaign feature to, highlight its newest products,
including Spider-Man and Captain America role play items, and
provide a salute to ‘Marvel Super Hero September.’ Additionally, a
one page Hasbro ad will be included in Marvel’s Captain America:
The Winter Soldier Blu-Ray/DVD insert, providing product and
campaign details.
‘Marvel Super Hero September’ will take to the airwaves on
Disney XD through a national broadcast campaign, dedicated to the
launch of Marvel’s Ultimate Spider-Man Web-Warriors and the season
two premiere of Marvel’s Avengers Assemble animated series.
Those looking for Marvel comic books, graphic novels, and other
related merchandise, can go to comicshoplocator.com. For Marvel
Super Hero September offerings, visit your local mass and specialty
retailers, as well as Disney Store and Disneystore.com.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand
priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing
Worldwide (DPW) is the world's largest publisher of children's
books, magazines, and digital products and also includes an English
language learning business, consisting of Disney English learning
centers across China and a supplemental learning book program.
DPW's growing library of digital products includes best-selling
eBook titles and original apps that leverage Disney content in
innovative ways. The Disney Store retail chain operates across
North America, Europe and Japan with more than 350 stores worldwide
and is known for providing consumers with high-quality, unique
products. Disney's official shopping portals online
are www.DisneyStore.com and www.DisneyStore.co.uk.
For more information, please visit Disney Consumer
Products www.DisneyConsumerProducts.com or follow us
at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,
www.Twitter.com/DisneyLiving,
www.Pinterest.com/DisneyLiving and
www.Instagram.com/DisneyLiving.
About Marvel
Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit
marvel.com. © MARVEL
DKC for MarvelJeffrey Klein, Brian Reinert212-981-5189 /
212-981-5198Jeff_klein@dkcnews.com /
brian_reinert@dkcnews.comorDisney Consumer ProductsLauren B.
Purnell818-544-0393lauren.b.purnell@disney.com
Walt Disney (NYSE:DIS)
Historical Stock Chart
From Mar 2024 to Apr 2024
Walt Disney (NYSE:DIS)
Historical Stock Chart
From Apr 2023 to Apr 2024