OAK BROOK, Ill., Aug. 27, 2014 /PRNewswire/ -- In its second
year as the official restaurant sponsor of the NFL, McDonald's is
celebrating football fans' love for the game with a new mindset of
tailgating and exclusive football content and prizes
for customers.
To help fans get into the spirit, McDonald's is launching the
national McDonald's Tailgate Photo Sweepstakes. Participants have a
chance to win the ultimate McDonald's tailgate experience, the
grand prize they'll never forget in their hometown, with the
McDonald's mobile restaurant rolling up with enough food for 200
friends, family members and neighbors.
"We know football fans' passion extends beyond gameday and
traditional tailgating in stadium parking lots," said Dean Barrett, senior vice president, global
relationship officer, McDonald's Corp. "We're channeling this
excitement into a new mindset of tailgating with McDonald's food
that celebrates and rewards NFL and McDonald's fans anytime,
anywhere this football season – whether they're gearing up for
kickoff at their home or on-the-go."
McDonald's customers can use QR codes on McDonald's medium
beverages with NFL-themed packaging to access exclusive NFL Now
video content. Customers can also use QR codes on McDonald's medium
fries to access the McDonald's Pick The Play Sweepstakes and enter
for the chance to win NFL-related prizes – including a trip for two
to Super Bowl® XLIX in Arizona.
"As everyone gets back to football, we're looking forward to
working with McDonald's to bring fans closer to the game they love
through unique programs and our new personalized digital video
service, NFL Now," said Renie
Anderson, NFL senior vice president of sponsorship and
partnership management.
McDonald's Tailgate Photo Sweepstakes
As part of its
role as the official restaurant sponsor of the NFL, McDonald's is
launching the McDonald's Tailgate Photo Sweepstakes from
Sept. 2 through Oct. 6. Fans are
invited to enter in three ways, showing their passion for football
and McDonald's by:
- Tweeting a picture using the #McDTailgateSweeps to
@McDonalds
- Sharing a picture on Instagram using #McDTailgateSweeps and
tagging @McDonalds
- Posting a Vine video to Twitter using #McDTailgateSweeps
People who post a picture or video showing their passion for
football and McDonald's food will be entered into a sweepstakes for
a chance to win the ultimate McDonald's tailgate experience in
their hometown later this season.
McDonald's will also reward winners each week with prizes
including a one-year subscription to NFL Now Plus and $100 gift cards to NFLShop.com.
Fans are encouraged to visit http://mcdtailgate.com/rules for
more details on the sweepstakes rules.
McDonald's Pick The Play Sweepstakes
McDonald's is
bringing an interactive game and a chance to win Super Bowl XLIX
tickets to football enthusiasts across the country through the
McDonald's Pick The Play Sweepstakes. To enter the sweepstakes,
consumers watch an EA SPORTS™ Madden NFL 15 clip and guess
the outcome of the play. One Grand Prize winner will win a trip for
two to Super Bowl XLIX and a Madden NFL 15 themed Game Room
including a $1,200 gift card for an
HDTV, an Xbox One entertainment system, two gaming chairs, a signed
Madden NFL 15 game and one piece of autographed NFL memorabilia.
Five hundred weekly winners will win an Xbox One entertainment
system and Madden NFL 15 prizes. The sweepstakes will run from
Sept. 2 through Sept. 22.
NFL Now
NFL Now is NFL Media's next-generation video
service, providing fans access to the largest digital library of
NFL video anywhere through apps and browsers across an array of
Internet-connected devices. Each week, Tailgate Time presented by
McDonald's, will get fans ready for the action with an exclusive
video for each matchup. It will also include all the news and
analysis, biggest fantasy storylines, interesting facts and a look
into what people are saying on Twitter. Fans can view up to
16 new videos each week for the first three weeks of the regular
season.
Join the conversation on @McDonalds Twitter handle using
#McDTailgate. For more information about the promotion, visit
www.McDonalds.com.
About McDonald's
McDonald's USA, LLC, serves a variety of menu options
made with quality ingredients to more than 27 million customers
every day. Nearly 90 percent of McDonald's 14,000 U.S.
restaurants are independently owned and operated by businessmen and
women. Customers can now log online for free at approximately
11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For
more information, visit www.mcdonalds.com, or follow us on Twitter
and Facebook.
About NFL Now
NFL Now is NFL Media's next-generation
video service, providing fans access to the largest digital library
of NFL video anywhere through apps and browsers across an array of
Internet-connected devices. Offered for free with a premium tier,
NFL Now allows fans to customize their own video stream of
short-form videos and highlights from NFL Media and all 32 NFL
clubs.
Through NFL Now, fans can select their favorite NFL teams and
players, upload their NFL.com Fantasy roster, and NFL Now
dynamically personalizes each fan's viewing experience. In addition
to the free version of NFL Now, fans can upgrade their experience
to NFL Now Plus, which offers the deepest digital NFL highlight
experience ever created. Subscribers to NFL Now Plus will
have access to instant in-game highlights from each game, as well
as the extensive vault of NFL Films shows and documentaries ranging
from America's Game to A Football Life.
NFL Now is part of NFL Media, which includes NFL Network,
NFL.com, NFL Mobile, NFL RedZone and NFL Films. For more
information on NFL Now and NFL Now Plus please visit
NFL.com/Now.
EA SPORTS is a registered trademark of Electronic Arts Inc.
FOR MORE INFORMATION
Kristen Wells, McDonald's
USA
Kristen.Wells@us.mcd.com
630-623-2901
OR
Samantha Klein,
Golin
sklein@golin.com
312-729-4329
Online Newsroom:
http://news.mcdonalds.com/US
SOURCE McDonald's