Polaner® All Fruit® Celebrates Non-GMO Project Verification with New Website and Consumer Contest
August 26 2014 - 10:14AM
Business Wire
Polaner Unveils New Website and Invites Fans
Everywhere to Vote for Favorite Commercial Remake
To celebrate Polaner All Fruit becoming Non-GMO Project Verified
earlier this year, the brand has re-launched its
website, www.polanerspreads.com, with a fresh look and
enhanced functionality. In addition, Polaner has launched a
consumer contest, “Don’t Dare Call it Jelly!®” to involve fans in
the festivities.
Polaner(R) All Fruit(R) Celebrates
Non-GMO Project Verification with New Website and Consumer Contest
(Photo: Business Wire)
Polaner partnered with Zooppa, a global social network for
creative talent with more than 235,000 members, to collect remakes
of the classic Polaner commercial “Don’t Dare Call it Jelly!” The
top entries have been posted on the Polaner Facebook page, where
fans can vote daily for their favorite new commercial through
October 6th, for a chance to win cash prizes. The goal of the
campaign is not only to attract new fans, but also to remind
consumers of the added value that Polaner All Fruit brings to every
snack or breakfast occasion. For a complete listing of official
contest rules and for additional information, please visit the
Polaner Facebook page.
“With the new line of Non-GMO Project Verified Polaner All Fruit
hitting shelves and breakfast tables nationwide, we believe there’s
no better time to revive the tagline that embodies the brand’s
storied history,” said Sandra Paige, Brand Manager for B&G
Foods. “And to continue the celebration, we’re excited to unveil
the new website for Polaner, which allows consumers to more easily
search and find the Polaner products they know and love.”
The Non-GMO Project is a non-profit organization committed to
preserving and building sources of non-GMO products, educating
consumers, and working with brands like Polaner All Fruit to become
Non-GMO Project Verified. In addition to being Non-GMO Project
Verified, Polaner All Fruit is gluten free, contains no high
fructose corn syrup, and is sweetened with only fruit and fruit
juice. Polaner All Fruit features eleven different varieties of
spreadable fruit, including Strawberry, Apricot, Blueberry, Cherry,
Grape, Peach, Orange, Raspberry, Seedless Raspberry, Seedless
Blackberry, and Seedless Strawberry. Each jar features the Non-GMO
Project Verified seal of approval, illustrating the commitment of
Polaner All Fruit to provide consumers with premium quality spreads
that are made using Non-GMO Project Verified ingredients.
Polaner All Fruit is available in 10oz and 15.25oz jars at
grocery stores nationwide with a suggested retail price of $2.49
and $3.49. To learn more about Polaner All Fruit, please visit
PolanerSpreads.com, Facebook.com/Polaner, or
Twitter.com/PolanerSpreads, become a fan and be sure to vote for
your favorite re-make of the iconic “Don’t Dare Call it Jelly!”
commercial.
About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries
manufacture, sell and distribute a diversified portfolio of
high-quality, branded shelf-stable foods across the United States,
Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G
Foods’ products are marketed under many recognized brands,
including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek
Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice,
Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s
Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s,
Maple Grove Farms, Molly McButter, Mrs. Dash,
New York Flatbreads, New York Style,
Old London, Original Tings, Ortega, Pirate’s Booty, Polaner,
Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani,
Smart Puffs, Spring Tree, Sugar Twin, Trappey’s,
TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also
sells and distributes two branded household products, Static Guard
and Kleen Guard. For more information, please visit
www.bgfoods.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140826005819/en/
Media Contact:Allison+PartnersAnna Brown,
646-428-0609B&GFoods@allisonpr.com
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