CORONA, Calif., Aug. 14, 2014 /PRNewswire/ -- AVT, Inc. (OTC
Markets: AVTC) (www.autoretail.com), a leader in automated
retailing systems, commented today on an article published on the
NAMA Website that raised the question: "What is a micro
market?"
According to NAMA, "There seems to be an ongoing discussion of
whether Micro Markets are classified as vending, convenience
stores, or employee break rooms."
AVT believes that "micro markets" are taking the industry in the
wrong direction. "There is too much shrinkage (theft of
merchandise)," said James Winsor,
CEO of AVT, Inc. "We hear reports every day from owners of micro
markets that are losing money on these systems, because they are
simply glorified self-service checkouts."
NAMA states, "A micro market is a self-checkout retail food
establishment," they report. "In a micro market a customer picks up
a product from an open rack display, a reach-in refrigerated cooler
or freezer, then scans the UPC bar code at a payment kiosk. The
customer pays with a single payment, be it cash, credit card or
stored value card."
Winsor said that micro-markets leave owners exposed and
vulnerable. "A micro-market suffers from a tremendous lack of
control, theft, and possible contamination and tampering issues, he
commented. "We encourage a business or entrepreneur to get all the
facts before purchasing an expensive micro-market, and learn how an
automated 'Micro-Store' with full reporting, security, and
automated dispensing, may be a better solution."
AVT is a leader in the Micro-Store industry, and has a range of
systems for a variety of applications. In addition to protecting
the food from tampering and theft, they feature interactive
touchscreen displays that engage customers and can upsell items to
increase profits. "With our Micro-Stores, if someone buys a bag of
chips, for example, the system will ask them if they would like to
add a beverage to their order," Winsor stated. "The micro-markets
can't do that, which in itself is about 20% in lost revenues."
"We believe the smart money is on Micro-Stores, not
Micro-Markets," Winsor said. "It may just be a one-word difference,
but it can mean a big difference in profits, accountability, risk
and reward."
For more information on AVT or their Automated Stores, call
(877) 424-3663, or visit: www.autoretail.com.
Media Contact:
The Innovation Agency
www.inov8.us
SOURCE AVT, Inc.