— Old London Unveils New Look, New Hungry Girl
Partnership and New Melba Toasts Ancient Grains Product Offering
—
B&G Foods is pleased to announce a tasty transformation of
the original melba toast brand, Old London®. The relaunch of Old
London Melba features sophisticated and colorful new packaging,
contemporary flavors and an easy approach to everyday eating and
entertaining. Old London Melba is also unveiling a partnership
with Lisa Lillien (a.k.a. Hungry Girl), a go-to resource for
guilt-free eating, as well as new product offering, Old London
Melba Toasts Ancient Grains.
Old London Melba Snacks Roasted Garlic
(Photo: Business Wire)
Old London Melba is great for snacking solo or pleasing a crowd
in a snap. Old London Melba Toasts are perfect for piling on
toppings for an artful appetizer or scrumptious mini-meal. Old
London Melba Snacks are perfectly poppable on their own or paired
with dips and spreads. Since Old London Melba Toasts and Snacks are
twice baked, they can support your most creative ideas.
To help spread the word about the relaunch of Old London Melba,
the brand has partnered with Lisa Lillien, a New York Times
best-selling author and the creator of
the Hungry Girl brand. Lillien is the founder of
Hungry-Girl.com, a free daily email service that provides
diet-friendly recipes, tips and tricks and supermarket finds
to over one million hungry people everywhere. Hungry Girl
has created delicious recipes, like Buffalo Chicken Toasts, Potato
Skin-Style Melba Snacks and Strawberries and Cream Toasts, that
showcase the versatility of Old London Melba from snack to
meal-time.
“I LOVE Old London Melba Toasts and Snacks – they're not your
mom's melba toast, that's for sure,” said Lisa Lillien, Hungry Girl
Founder and CEO. “These are twice baked, giving them an extra
crunch that's perfect for snacks and mini-meals. Plus,
Old London Melba Toasts and Snacks have whole grains and fiber
too. I love that!”
Old London Melba is pleased to announce the addition of Old
London Melba Toasts Ancient Grains. “Old London Melba Toasts
Ancient Grains ROCK,” stated Lillien. “These twice-baked toasts are
incredible for easy appetizers, snacks, and mini-meals. They have
only 60 calories per serving, and they're made with whole grains
like millet, amaranth, buckwheat and quinoa. And the best part of
all? They're delicious!”
Old London Melba Toasts and Snacks come in 15 different
varieties and flavors and have fewer calories than many cracker
brands, making them great snacking selections for everyday eating
or entertaining. Old London Melba Toasts have only 60-70 calories
and most varieties have zero grams of fat per serving. Old London
Melba Snacks have only 110 calories and only two to three grams of
fat per serving. Old London Melba Toasts and Snacks have no
cholesterol and zero grams of trans fat per serving.
The Old London brand evolution will be showcased on social media
platforms including Facebook, Twitter (@OldLondonSnacks),
Pinterest, Instagram and YouTube, and on its new official Web site
(SnackMelba.com) too, with more exciting news to come.
Old London Melba is available at retailers nationwide. For more
information and a store locator, please visit SnackMelba.com.
About B&G Foods
B&G Foods, Inc. (NYSE:BGS) and its subsidiaries
manufacture, sell and distribute a diversified portfolio of
high-quality, branded shelf-stable foods across the United States,
Canada and Puerto Rico. Based in Parsippany, New Jersey,
B&G Foods’ products are marketed under many recognized
brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear
Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s,
Cream of Rice, Cream of Wheat, Devonsheer, Don
Pepino, Emeril’s, Grandma’s Molasses, JJ Flats,
Joan of Arc, Las Palmas, MacDonald’s,
Maple Grove Farms, Molly McButter, Mrs. Dash,
New York Flatbreads, New York Style,
Old London, Original Tings, Ortega, Pirate’s Booty,
Polaner, Red Devil, Regina, Rickland Orchards, Sa-són,
Sclafani, Smart Puffs, Spring Tree, Sugar Twin,
Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s.
B&G Foods also sells and distributes two branded household
products, Static Guard and Kleen Guard. For more
information, please visit www.bgfoods.com.
About Hungry Girl
Lisa Lillien (a.k.a Hungry Girl) has turned her appetite for
better-for-you food finds, recipes, and swaps into a multimedia
phenomenon—from a free daily email service with more than 1.2
million subscribers (Hungry-Girl.com) to a super-successful book
series and a hit cooking show that airs on both Food Network and
Cooking Channel. Her realistic approach to eating has shown hungry
people everywhere that they can eat the foods they crave and still
fit into their favorite jeans.
**High-Res Images Available**
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140812005072/en/
B&G Foods, Inc.Media Relations:Havas PRJennifer Harrington,
610-574-9196orInvestor RelationsICR, Inc.Don Duffy,
866-211-8151
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