DENVER, Aug. 5, 2014 /PRNewswire/ -- The Pulse Beverage
Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades,
Limeades, and Coconut Waters, and PULSE® Heart and Body Health
functional beverages today announced its partnership with
Smashburger®, the rapidly expanding "better-burger" restaurant
concept, rolling out Pulse's Natural Cabana® Lemonade at all U.S.
Smashburger® locations. As part of this collaboration, Smashburger®
will now be one of Pulse's top food service accounts offering
Natural Cabana® Lemonade at all 265 locations nationwide.
Deliveries to Smashburger will be made through SYSCO and The Sygma
Network which represent a new channel of distribution into the
multi-billion dollar food service industry.
Paddy Sheya, VP and National
Sales Manager of Pulse, said, "We are extremely excited to make our
first big splash in the food service industry with Smashburger.
Pulse and Smashburger share a passion for providing consumers
with great-tasting, high-quality beverages, making this
partnership a natural fit. With only 60 calories and 12 grams of
sugar per serving, Natural Cabana® Lemonade contains no artificial
sweeteners or coloring which fits into Smashburger's concept of
offering premium, high-quality products. This expansion will help
accelerate our growth and bolster our presence in a rapidly growing
food service industry with one of the top companies from the
"better-burger" category. Additionally, our new industry leading
food service distributor, SYSCO and Sygma, will allow us to expand
further into food service customers they service. This demonstrates
our ability to not only identify but also participate in the
consumer trends driving the industry, thus generating meaningful
value for our shareholders."
About Smashburger
Smashburger is a leading fast casual "better burger" restaurant
with more than 280 corporate and franchise restaurants operating in
32 states and in five international countries. The company began in
2007 with the vision of Rick Schaden
and funding by Consumer Capital Partners—the private equity firm
that he and his father Richard own. By offering fresh, premium
"smashed to order" burgers, chicken sandwiches, salads, signature
side items and hand-spun shakes, Smashburger has modernized the way
people think about burgers. Known for localizing its menu in every
market with regionally inspired burgers, side items and local craft
beers, Smashburger has received numerous awards, including topping
Fast Casual's 2012 Top Mover & Shakers list, America's Most
Promising Company by Forbes magazine, INC. 500's List of America's
Fastest Growing Companies and INC's #9 Hire Power Award winner, as
well as regularly receiving "best burger" awards in cities around
the world. To learn more, visit www.smashburger.com.
About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that
offers a line of great tasting, refreshing, low-calorie natural
drinks, including Natural Cabana® Lemonade and Limeade, Natural
Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand
of functional beverages. Combining all-natural ingredients,
essential vitamins and minerals, Pulse's line of beverages provides
consumers with high-quality, healthy alternatives at a reasonable
price. For more information, please visit:
www.pulsebeverage.com or email info@pulsebeverage.com.
Follow Pulse Beverage on Twitter at
https://twitter.com/drinkpulsebev
Pulse Beverage Facebook Fan Page at
https://www.facebook.com/PulseBeverageCorporation
Forward-Looking Statements
This news release contains "forward-looking statements" as
that term is defined in Section 27A of the United States Securities
Act of 1933, as amended and Section 21E of the Securities Exchange
Act of 1934, as amended. Statements in this press release which are
not purely historical are forward-looking statements and include
any statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include,
among other things, regulatory incentives, the development of new
business opportunities, and projected costs, revenue, profits and
results operations. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. Such factors include, among others, the inherent
uncertainties associated with new projects and development stage
companies. These forward-looking statements are made as of the date
of this news release, and we assume no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements. Although we believe that any beliefs, plans,
expectations and intentions contained in this press release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our annual
report on Form 10-K for the most recent fiscal year, our quarterly
reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission.
Investor Contacts:
IRTH Communications
Robert Haag
plsb@irthcommunications.com
866-976-4784
SOURCE The Pulse Beverage Corporation