By Anora Mahmudova and Carla Mozee, MarketWatch

Bally Technologies soars on deal with Scientific Games

NEW YORK (MarketWatch) -- The U.S. stock market struggled to find direction as investors digested a number of economic reports including data on job gains, manufacturing and consumer sentiment as well as earnings results.

The monthly jobs report came in weaker than expected, but nonetheless indicated the economy is growing at a moderate pace, and the Federal Reserve is unlikely to raise interest rates sooner than expected.

The S&P 500 (SPX) was flat at 1,930.69 but still on track to record a hefty weekly loss. The Dow Jones Industrial Average (DJI) was lower by 25 points, or 0.1%, and set to record a loss over the week. The Nasdaq Composite (RIXF) was down 5 points, or 0.1%, at 4,364.64 and was set to finish the week lower.

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U.S. adds 209,000 jobs in JulyMAMBMCMEMG

Liz Ann Sonders, chief investment strategist at Charles Schwab said the fact that the jobs report was not too hot and not too cold has alleviated fears that the Fed might start raising rates sooner than previously thought.

"Friday's selloff was due to a combination of things, among them a pick-up in employment costs. But today's wage growth numbers did not confirm that we are seeing wage inflation," Sonders said.

"But if the weakness follows on and we see a pullback, it would be healthy as bull markets need corrections," she added.

The U.S. in July added more than 200,000 jobs for the sixth straight month, signaling the economy is likely to sustain its momentum through the summer months. The unemployment rate ticked up to 6.2%, as more people entered the labor force in search of work, the government reported.

The final University of Michigan/Thomson Reuters consumer sentiment index slipped slightly in July, but was in line with expectations.

U.S. manufacturing lost some momentum in July after hitting an almost-two year high in June, according to the final purchasing managers index released by Markit on Friday.

Investors also are reacting to comments from two Fed policy makers.

Richard Fisher, the president of the Dallas Fed and a voting member on the Fed's rate committee, said during an interview with CNBC that the central bank is now closer to raising rates after a two-day policy meeting that ended Wednesday. But Charles Plosser, the president of the Philadelphia Fed, said interest rates are "well behind" what is appropriate.

Need to Know for Friday: Don't be a hero and a call for the S&P 500 to hit 2,500.

Company news

Investors focused on earnings results as well as reacted to monthly auto sales.

LinkedIn Corp. (LNKD) shares soared 11% after the professional social network reported revenue and profit that easily topped Wall Street forecasts.

Procter & Gamble (PG) topped profit estimates, and shares rose 3.9%.

CarMax Inc. (KMX) shares rose 2.4% as auto makers like General Motors Co. GM and Ford Motor Co. F reported strong sales in July. Shares in GM and Ford were slightly lower.

Shares of Mobileye (MBLY), which makes camera-based driver-assistance systems in cars, will make their trading debut on the New York Stock Exchange. The shares late Thursday priced at $25 a share, above an expected range of $21 to $23 a share. Also read: Four things to know about Mobileye.

GoPro Inc. (GPRO) posted better-than-expected second-quarter results late Thursday, but the shares fell 11%, giving back some of their 30% increase since their June debut.

Deal news sent shares of Bally Technolgoies Inc. (BYI) up 33%. Shares of Scientific Games Corp. (SGMS) eased 3% after it announced plans to buy Bally in a deal worth around $5.1 billion. Read more about today's notable movers in Movers & Shakers column.

In Europe, stocks were down, but generally well off their lows after the jobs data. In Asia, Japan's Nikkei Average lost 0.6%.

Crude-oil futures (CLU4) lost ground, and gold futures (GCU4) advanced 1%. The ICE U.S. Dollar index (DXY) was at 81.327, down from 81.446 on Thursday.

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