NORWALK, Conn., July 24, 2014 /PRNewswire/ -- Priceline.com,
a leader in mobile travel and part of The Priceline Group (NASDAQ:
PCLN), announced today the launch of a custom-created hotel search
and booking app specially designed for Amazon's new Android-based
Fire phone, which launches on July 25. The priceline.com Fire
Phone app is available now for free download from the Amazon
Appstore.
Today's announcement is part of priceline.com's continuing
commitment to create customized native apps for the expanding
universe of mobile phones, tablets and other devices from major
mobile innovators like Amazon. It is also a reflection of the
growing popularity of Android devices among mobile travelers.
In 2013, priceline.com's Android app experienced the highest
year-over-year growth of all of the company's mobile platforms,
more than doubling.
"We know that a good portion of mobile travelers search for
their hotels while they're literally 'on-the-go,'" said
priceline.com's Chief Product Officer, John
Caine. "That often means they are in a car, or
possibly on some form of public transportation, where it is
challenging to manipulate the smaller screens by hand.
Amazon's Dynamic Perspective technology creates a more 'hands-free'
– and significantly faster – booking environment that is especially
convenient and valuable to mobile travelers."
"Travel represents an exciting opportunity to leverage Fire
phone's technology and features," said Steve Rabuchin, Vice President, Amazon
Appstore. "We're thrilled that priceline.com has created an
app for Fire phone. We think customers are going to love the
experience."
Priceline.com's new hotel app zeroes in to take advantage of
Fire phone's most exciting technologies, including:
- Travelers using the app are greeted by a multi-dimensional
priceline.com logo that leverages Fire phone's Dynamic Perspective
technology. The entertaining logo was specially created for
priceline.com by Felipe Cerdan, an
artist who has done extensive work for Disney, DreamWorks and
Warner Brothers.
- The priceline.com Fire phone app incorporates an active widget
that remembers users' most recent hotel searches and will display
up-to-the-minute hotel recommendations from other guests who have
recently completed stays in that area.
- Travelers will instantly benefit from priceline.com's
incorporation of Fire phone's 3-paneled design. Fire phone
users can quickly switch from panel to panel by simply tilting the
phone. In priceline.com's case, the left-hand panel displays
the three different ways to shop hotels (browse all hotels, check
out specially discounted Express Deals, or bid using the Name Your
Own Price feature). The right-hand panel continues to show
guest hotel recommendations; and, the center panel allows travelers
to shop according to their preference.
The priceline.com Fire phone app gives travelers access to
priceline.com's full global complement of hotels available at
competitive published rates and at special discounts available only
to priceline.com customers. Priceline.com also offers a free
travel app for owners of Amazon's Kindle Fire tablets that enables
them to book hotels, rental cars and airline tickets from
priceline.com's extensive collection of travel services and
inventories.
For more information on the new app, visit
www.priceline.com/media/ or connect with us on Facebook and
Twitter.
About priceline.com
Priceline.com, part of The Priceline Group [NASDAQ: PCLN], gives
leisure travelers multiple ways to save on their airline tickets,
hotel rooms, rental cars, vacation packages and cruises. In
addition to getting compelling published prices, travelers can take
advantage of priceline.com's famous Name Your Own Price® service,
which can deliver the lowest prices available, or the recently
added Express Deals®, where travelers can take advantage of hotel
discounts without bidding.
For Press Information: Kimberly
Soward (203) 299-8431, kimberly.soward@priceline.com
For Investor Relations: Matthew
Tynan (203) 299-8487 matt.tynan@pricelinegroup.com
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SOURCE Priceline.com