LAKE SUCCESS, N.Y.,
July 8, 2014 /PRNewswire/ -- The
Hain Celestial Group, Inc. (NASDAQ: HAIN), a leading organic
and natural products company providing consumers with A Healthier
Way of Life™ is proud to announce a packaging refresh for its
DREAM™ brand.
DREAM™ brand is the only brand that offers a
full range of premium, great-tasting, non-dairy beverages, each
providing specific nutritional benefits and targeting different
taste profiles. The new packaging, designed by The Biondo
Group, shows great taste appeal and consistency across the line,
including shelf stable RICE DREAM®, SOY DREAM®, ALMOND DREAM®,
COCONUT DREAM® and recently introduced new products SPROUTED
RICE DREAM™ and CASHEW DREAM™ to help consumers easily
identify their favorite DREAM™ product on shelf. The
refrigerated RICE DREAM® products will also transition to
this new design.
The DREAM™ brand has received Non-GMO Project
verification on all of its existing products and the redesign
communicates this exciting news right on the front of the
packaging. In addition to the new design, DREAM™ non-dairy
beverages are transitioning to an easy-to-open screw cap that is
more consumer-friendly.
"The packaging refresh allows the quality and many varieties of
DREAM™ to take center stage, and gives each non-dairy
beverage a consistent, easily identifiable look," said Vice
President in Marketing at Hain Celestial U.S., Donna Iannucci.
The DREAM™ brand's next line of non-dairy beverages to be
redesigned is its innovative line of DREAM Blends™.
DREAM Blends™ Almond, Cashew, & Hazelnut, DREAM Blends™
Coconut, Almond & Chia, and DREAM Blends™ Rice & Quinoa
will all soon display the same distinguished packaging style as the
rest of the DREAM™ brand's shelf-stable non-dairy
beverages.
The origins of the DREAM™ brand began in 1971 when
RICE DREAM® and SOY DREAM® non-dairy beverages and
non-dairy frozen desserts were created as a high quality food
option. DREAM™ non-dairy beverages are sold in 8-, 32-
and 64-fluid ounce aseptic cartons for fresh taste and quality,
plus easy storage.
The DREAM™ brand also proudly offers non-dairy frozen
desserts and novelties, non-dairy almond-based gelato, non-dairy
yogurt and non-dairy chocolate. Look for DREAM™ brand
products in the non-dairy shelf stable sections and frozen sections
of grocery and natural food stores.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company in North
America and Europe. Hain Celestial participates in
many natural categories with well-known brands that include
Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead
Mills®, MaraNatha®, SunSpire®, DeBoles®, Rudi's Organic Bakery®,
Gluten Free Café™, Hain Pure Foods®, Spectrum®, Spectrum
Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice
Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, Yves
Veggie Cuisine®, Europe's Best®,
Cully & Sully®, New Covent Garden Soup Co.®, Johnson's Juice
Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®,
Frank Cooper's®, Linda McCartney®,
Lima®, Danival®, GG UniqueFiber®, Tilda®, Akash Basmati®, Abu
Shmagh®, JASON®, Avalon Organics®, Alba Botanica® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit
www.hain.com.
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SOURCE The Hain Celestial Group, Inc.