Adaptive Medias, Inc. Announces Partnership With Appsaholic
July 02 2014 - 6:15AM
Marketwired
Adaptive Medias, Inc. Announces Partnership With Appsaholic
Partnership Provides Adaptive With Key Data and Analytics for
Enhanced Targeting Capabilities to Mobile Audiences
IRVINE, CA--(Marketwired - Jul 2, 2014) - Multi-channel audience
and content monetization company, Adaptive Medias, Inc. (OTCQB:
ADTM), a leader in programmatic advertising across mobile, video
and online display, announced today its partnership with
Appsaholic. The new alliance provides Adaptive with a bird's eye
view of the growing mobile marketplace through added insights and
analytics about mobile audiences, leading to enhanced targeting and
monetization capabilities.
Through the partnership, Adaptive Media gains transparency
around applications and the ways in which they are utilizing and
monetizing ad placements. Additionally, Appsaholic supplements and
enhances several key areas of Adaptive's business including:
- Additional analytics of mobile app usage that assist in
gathering actionable profile and behavioral attributes necessary to
identify the right user at the right time;
- Assistance in the identification, vetting and onboarding for
quality applications more quickly;
- Clearer ad placement identification to ensure visibility with
intelligence about where every ad will be shown in every
application;
- Smarter programmatic decision-making and audience
targeting;
- Seamless integration into Adaptive's existing compliance
protocol and procedures.
"We are excited about what Appsaholic can do for us in the
mobile marketplace," said Meghan O'Holleran, Vice President of
Mobile for Adaptive Media. "Mobile advertising and application
monetization are huge growth opportunities for us, and are at the
core of what we do. Being able to offer our partners the ability to
identify, analyze and monetize the mobile sector with the best
tools out there today is a huge win and will yield unique benefits
for us."
The mobile advertising market is one of the fastest growing
industries. According to market research firm eMarketer, the
worldwide digital advertising market is expected to grow to $173
billion by 2017, with the worldwide mobile advertising market
expected to account for 40% of that by reaching $72 billion by
2017. Mobile device growth has also recently eclipsed desktop
growth.
"We're very excited to be partnering with Adaptive Media to help
them in their quest to seize on the mobile opportunities that
exist," said Roj Niyogi, CEO of Appsaholic. "The mobile ecosystem
is now a well-oiled marketplace filled with vendors, advertisers,
and developers. We're looking forward to helping the marketplace
move forward through transparency and insights."
For more information about Adaptive Media, please visit
www.adaptivem.com.
ABOUT ADAPTIVE MEDIA Adaptive Media is a programmatic audience
and content monetization provider for website owners, app
developers and video publishers who want to more effectively
optimize content through advertising. The Company provides a
foundation for publishers and developers looking to engage brand
advertisers through a multi-channel approach that delivers
integrated, engaging and impactful ads across multiple devices.
Adaptive Media meets the needs of its publishers with an emphasis
on maintaining user experience, while delivering timely and
relevant ads through its multi-channel ad delivery and content
platform. For more information, please visit www.adaptivem.com.
Also, follow them on Twitter @adaptive_m.
ABOUT APPSAHOLIC Appsaholic is focused on providing the data,
tools, and insight necessary to effectively target and monetize
mobile customers. Using our proprietary data collection
network, Appsaholic is able to gather actionable profile and
behavioral attributes necessary to identify the right user and the
right time. App Insights, Ad Placement Insights, Vendor
Insights provide a first of its kind 'bird's eye view' of the
mobile marketplace. For more information, please visit
www.appsaholic.com.
Safe Harbor Statement: This Press Release may contain certain
forward-looking statements within the meaning of the Securities
Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried,
whenever possible, to identify these forward-looking statements
using words such as "anticipates," "believes," "estimates,"
"expects," "plans," "intends," "potential" and similar expressions.
These statements reflect Adaptive Medias' current beliefs and are
based on information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts: Adaptive Media Publicity Mike Sprouse President &
CEO Sprouse Marketing Group Phone: (312) 396-4106 Email:
mike@sprousemarketing.com Adaptive Media Investor Relations: Casey
Stegman Stonegate, Inc. Phone: (972) 850-2001 Email:
casey@stonegateinc.com
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