JetBlue and Victoria Justice Write New Chapter in Soar With Reading
Program, Inspiring Children to Read
Actress and Singer-Songwriter Joins Award-Winning Soar With
Reading Program, Encourages Fans to Help Airline Donate $500,000
Worth of Books to Children in Need
NEW YORK, NY--(Marketwired
- July 01, 2014) - JetBlue Airways (NASDAQ: JBLU) today announces that actress and
singer-songwriter Victoria Justice is joining the airline and
Random House Children's Books on their joint campaign to keep
children reading throughout the summer months.
JetBlue's fourth annual Soar with Reading program kicked off
last month. This award-winning, national summer literacy initiative
in partnership with Random House Children's Books and Mary Pope
Osborne, bestselling author of the Magic Tree House® series, helps
provide age-appropriate books to children in underserved areas.
Justice will generate additional awareness for the initiative
through videos, social media engagement, and an event appearance.
She will encourage her fans to share the gift of reading and help
JetBlue donate up to $500,000 worth of Magic Tree House books to
kids nationwide.
Soar with Reading is focused on inspiring and sharing the gift
of reading, starting at the grade-school level. JetBlue is taking
reading on the road and to the skies with a nationwide tour,
currently underway, to celebrate the program and highlight the
importance of literacy in the various communities it serves.
"Reading has been one of my favorite hobbies for as long as I
can remember. I realize how lucky I am to have access to all sorts
of books. Not everyone has that opportunity, which is why programs
like JetBlue's Soar with Reading are so important," said Justice.
"Reading provides an escape from my hectic schedule and allows me
to constantly learn and explore new things and places. I'm thrilled
to help inspire kids to read this summer."
To reach as many people nationwide as possible, JetBlue and
Justice will release short videos about why reading is important to
her, which will live on SoarwithReading.com. Finally, Justice will
take to her Twitter account and Facebook page to spread awareness
to her fan base about the Soar with Reading program and the
importance of literacy, inspiring kids to read throughout their
summer vacation and beyond.
For the second year in a row, JetBlue is working with Random
House Children's Books and bestselling author Mary Pope Osborne,
known for her Magic Tree House® series which features the
adventures of brother-sister duo Jack and Annie. The airline is
asking customers to help donate up to $500,000 worth of Magic Tree
House books to kids in need by guessing where Jack and Annie are
traveling. To place a guess, consumers can discover clues on their
whereabouts in three ways -- by visiting SoarWithReading.com, using
the new Soar with Reading mobile app, and through the inflight TV
entertainment on JetBlue flights. Each guess triggers a book
donation on behalf of the participant.
"It's important for kids to have positive role models and we are
so thrilled to partner with someone like Victoria Justice to help
inspire children to read this summer. She will help bring enhanced
awareness to our program and we look forward to the partnership,"
said Icema Gibbs, JetBlue's Director of Corporate Social
Responsibility. "Victoria will be an important voice in our mission
to tackle national literacy. Like JetBlue, Victoria is extremely
passionate about this cause."
To learn more about JetBlue's Soar with Reading Program, review
the event schedule, and download reading activities, visit
SoarWithReading.com.
ABOUT JETBLUE AIRWAYSJetBlue is New York's Hometown Airline, and
a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles
(Long Beach), Orlando, and San Juan. JetBlue carries more than 30
million customers a year to 86 cities in the U.S., Caribbean, and
Latin America with an average of 825 daily flights. With JetBlue,
all seats are assigned, all fares are one-way, an overnight stay is
never required and the first checked bag is free (subject to weight
and size limits and exceptions for itineraries including flights
marketed or operated by other airlines). For more information
please visit JetBlue.com.
ABOUT RANDOM HOUSE CHILDREN'S BOOKSRandom House Children's Books
is the world's largest English-language children's trade book
publisher. Creating books for toddlers through young adult readers,
in all formats from board books to activity books to picture books,
novels, eBooks, and apps, the imprints of Random House Children's
Books bring together award-winning authors and illustrators,
world-famous franchise characters, and multimillion-copy series.
The company's website, Kids @ Random (www.randomhousekids.com),
offers an array of activities, games, and resources for children,
teens, parents, and educators. Random House Children's Books is a
division of Random House LLC, a Penguin Random House Company.
ABOUT MAGIC TREE HOUSE®Widely regarded among parents, teachers,
and librarians for its power to instill a passion for reading, Mary
Pope Osborne's award-winning Magic Tree House series is an
international phenomenon and has sold more than 120 million books
worldwide since its debut in 1992, and has been translated into 33
different languages in over 30 international markets. There are
currently 52 Magic Tree House books and 29 Fact Trackers, the
nonfiction companions to the fiction titles. All Magic Tree House
books are available in print, as eBooks and Listening Library audio
books, which are all narrated by Mary Pope Osborne. The Magic Three
House Fact Trackers is a best-selling series of non-fiction books
that expand on the Magic Tree House fiction. Mary's husband, Will
Osborne, created the series in 1999, writing eight titles. Her
sister, Natalie Pope Boyce, now writes the non-fiction and has
completed more than twenty additional titles. These books give
children an appreciation for the wonders of the "real" world and
inspire a curiosity for learning more about history and natural
science.
ABOUT VICTORIA JUSTICE Victoria Justice is starting 2014 off
strong, starring in MTV's cyber thriller "Eye Candy" as well as the
Indie Rom-Com "Naomi + Ely's No Kiss List." Justice gained
popularity for her leading role in her own hit Nickelodeon
television series "Victorious", and continued to showcase her
acting talents in Nickelodeon's "iCarly" and "Zoey 101," as well as
guest appearances on "The Penguins of Madagascar," "The Troop,"
"Everwood," and "Gilmore Girls." She can also be seen in the Screen
Gems' "The First Time," and Paramount Pictures' "Fun Size." Justice
has also become a budding sensation in the music world. Last year
she played to over 200,000 fans on the "Summer Break Tour" where
she continued to please her fans, captivating one city at a time.
Justice continues to keep up her social influence with over 30
million followers combined.
PHOTO/VIDEO CAPTIONS: JetBlue Airways enlisted actress and
singer-songwriter, Victoria Justice, to support its Soar with
Reading, national literacy initiative. Victoria will participate in
local events, encourage her fans to help the airline donate
$500,000 worth of books via SoarwithReading.com, and appear in
videos about the program. (Photos and videos courtesy of JetBlue
Airways).
- Avid reader Victoria Justice shares how reading has shaped her
career in a video for JetBlue's Soarwith Reading Program.
(Video)
- Bookworm, Victoria Justice, shares one of her favorite books
with fans for JetBlue's Soar with Reading Program. (Image 1)
- JetBlue and Victoria Justice partnered to share the gift of
reading with customers through a series of videos and encourage
them to help the airline donate $500,000 worth of books to kids in
need. (Image 2)
Video Available: http://vimeo.com/99548177#at=1
Image Available:
http://www.marketwire.com/library/MwGo/2014/7/1/11G017743/Images/Image_2-170179868333.jpeg
Image Available:
http://www.marketwire.com/library/MwGo/2014/7/1/11G017743/Images/Image_1-1239876005446.jpg
Embedded Video Available: http://youtu.be/LURX8RrPIrc
JetBlue Corporate CommunicationsTel: +1 718 709
3089corpcomm@jetblue.com
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