Facebook Drives 291% User Growth of Gamzio's Slots-O-Luck Adventure
July 01 2014 - 9:20AM
Marketwired
Facebook Drives 291% User Growth of Gamzio's Slots-O-Luck Adventure
IRVINE, CA--(Marketwired - Jul 1, 2014) - Gamzio Mobile, Inc.
(www.Gamzio.com) (OTCQB: GAMZ), the innovative mobile and social
casino gaming company, is pleased to announce an overall user
growth of 291% over the past 30 days, of its flagship social casino
game Slots-O-Luck Adventure.
The impressive growth is attributed to Gamzio's use of
Facebook's widely acclaimed Mobile Install Ads. The recent Facebook
campaigns have specifically focused on aggressively driving new
users to the game, in order to generate data-driven feedback, and
most importantly, scale up Slots-O-Luck's player base.
CEO Jason Deiboldt stated: "Gamzio maintains a development cycle
of Design, Build, Test, Iterate. Over the past year we've been
optimizing the game to reach certain Key Performance Indicators
before deploying our growth strategy. We now feel the game is ready
for scale, and will aim to continue our recent growth trend moving
forward."
The Facebook advertising platform enables Gamzio to rapidly
scale up its Slots-O-Luck userbase with a Cost Per Install Model
(CPI). CPI is an advertising model in which advertisers like
Gamzio only pay for a proven game install, also known as a new user
or player. Unlimited upside potential exists for advertisers
able to generate positive ROI in advertising to Facebook's 1
Billion Monthly Active Users (MAU) on mobile.
Gamzio is passionately committed to marketing Slots-O-Luck
Adventure as fast as its financing will allow the Company to
expand. The overall goal is to grow and acquire a player base of
700,000 Daily Active Users (DAU).
Slots-O-Luck Adventure is available free for download on the
Apple iTunes App Store. The game provides an unrivaled social
casino experience for players, featuring 11 exciting Vegas-style
slot machines. The all new "Wonderland Winnings" slot, based on the
classic book Alice's Adventures in Wonderland, is sure to become a
fast player favorite.
The game's unique casino experience on mobile drives positive
player feedback, and 4.5-star ratings on Apple's App Store.
Integration with Facebook allows players to save all unlocked
content and in-game currency without losing any progress within the
game. The Gamzio team is constantly optimizing the game for player
experience, retention, and monetization.
About The Social Casino Industry
Major casino operators are quickly converging on the social
casino industry. Most recently, Bally Gaming has acquired
Dragonplay studios for a deal worth a potential $100
million. Caesars Interactive Entertainment has pledged to
continue its aggressive acquisition strategy to sustain the growth
of its social gaming business after posting strong advances in the
first quarter of 2014. Caesars Interactive Entertainment
reported an 82 per cent increase in net revenue to $124.2m for the
first quarter of 2014, driven by record growth from its social and
mobile gaming business, including its recent Pacific Interactive
acquisition. Pacific interactive is the fourth social casino
operator Caesars has acquired.
About Gamzio's Social Casino Games
Gamzio's flagship social casino title: "Slots-O-Luck Adventure",
released in 2013, maintains a 4.5 Star rating on the worldwide
Apple App Store.
Gamzio has recently acquired popular Facebook game Go-Go Casino,
and will be relaunching an all new version soon. Go-Go Casino has
been downloaded over 367,000 times on the Facebook canvas.
Learn more about Gamzio Mobile Inc. by visiting www.Gamzio.com,
and for additional information about the company, please contact
Investor Relations by Email: investorinfo@gamzio.com
Gamzio's flagship Social Casino Game Slots-O-Luck Adventure can
be downloaded at: http://slotsoluck.com/play/
About Gamzio Mobile, Inc.
Gamzio is a developer of casino-style games for the Internet and
mobile devices. Its mission is to bring a genuine "Vegas"
experience to the mobile gaming market through a strategic approach
that optimizes real-time data and analytics technology. Gamzio
recently released "Slots-O-LuckAdventure HD," which is available
for download at its web site http://slotsoluck.com/play/ or
directly in Apple's App Store.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that
term is defined in Section 27A of the United States Securities Act
of 1933, as amended and Section 21E of the Securities Exchange Act
of 1934, as amended. Statements in this press release which are not
purely historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include,
among other things, utilizing new Facebook mobile technology,
increasing users for Gamzio's games, and business strategy. Actual
results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among
others, the inherent uncertainties associated with new projects and
development stage companies. These forward-looking statements are
made as of the date of this news release, and we assume no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements. Although we believe that any
beliefs, plans, expectations and intentions contained in this press
release are reasonable, there can be no assurance that any such
beliefs, plans, expectations or intentions will prove to be
accurate. Investors should consult all of the information set forth
herein and should also refer to the risk factors disclosure
outlined in our annual report on Form 10-K for the most recent
fiscal year, our quarterly reports on Form 10-Q and other periodic
reports filed from time-to-time with the Securities and Exchange
Commission.
CONTACT: Gamzio Mobile, Inc. http://Gamzio.com (949) 732-0226
investorinfo@gamzio.com