StreamTrack Signs Opera Media Works; Launches Mobile Monetization Strategy
June 30 2014 - 4:00PM
Business Wire
StreamTrack, Inc. (STTK) ("StreamTrack" or the "Company"), today
announced an Agreement with Opera Media Works to utilize its
AdMarvel ad serving platform for its RadioLoyalty, RobotFruit,
WatchThis and StreamTrak mobile products under development.
By integrating with the AdMarvel platform, StreamTrack will be
able to monetize its current mobile listener base more effectively
as well as create a framework for cutting edge monetization and
user experience for its new products.
AdMarvel, utilized by some of the top brands in the world
including Pandora, CBS, the Discovery Channel, and T-Mobile
provides a managed service for mobile advertising including
analytics for Mobile Web and In-App modalities. It supports video
ad serving including rich media and various IAB standard banner
size ad delivery.
It provides for the hosting, management and serving of mobile
advertisements on mobile websites and mobile platforms of its
customers providing an online dashboard where its customers can
review advertising performance, control various aspects of ad
supply, and modify, review and manage ad campaign inventory on
behalf of its advertisers. Features include: seamless
multi-advertiser management, campaign management, ad performance
optimization, multi-publisher management, advertiser self-service,
centralized campaign approval, a detailed performance dashboard,
and mediation across multiple ad sources, networks, and direct
advertisers.
Michael Hill, CEO of StreamTrack stated: “Mobile is the future.
With an increasing number of consumers shifting from traditional
computer utilization to mobile devices, being able to service and
monetize mobile is an important part of our future. The AdMarvel
platform is being integrated into native RadioLoyalty apps under
development for IOS and Android set for release in Q4 2014 as well
as other products under development. The Agreement with AdMarvel is
a great step forwards utilizing cutting edge ad serving technology
combined with our platforms to further our revenue, product
offering and market share. We expect to see a material increase in
ad impressions and ad rates versus our current mobile products once
released.”
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and
technology services company. The Company provides audio and video
streaming and advertising services through its RadioLoyalty™
Platform (the "Platform") to over 5,000 internet and terrestrial
radio stations and other broadcast content providers. The Platform
consists of a web-based and mobile player that manages streaming
audio and video content, social media engagement, display and video
ad serving within the web player and is also capable of replacing
audio ads with video ads within the web player in a live or
on-demand environment. The Company offers the Platform directly to
its broadcasters and integrates or white labels its technologies
with web-based internet radio guides and other web-based content
providers. The Company is also continuing development of
WatchThis™, a patent-pending technology to provide web, mobile and
IP television streaming services that are e-commerce enabled within
streamed content.
For more information
visit: http://www.streamtrack.com or http://www.radioloyalty.com
About AdMarvel
AdMarvel is a wholly owned subsidiary of Opera Software ASA. It
makes mobile advertising work by enabling mobile developers,
publishers and carriers to easily source, provision, manage and
track advertising from virtually any ad network or direct sourced
advertising inventory. As the leading trusted third party in mobile
advertising, AdMarvel works with mobile publishers, developers,
carriers, ad networks, agencies and advertisers to optimize
advertising inventory and revenue. AdMarvel services work across
mobile web, WAP, SMS/MMS and in-application and video
modalities.
For more information, visit www.admarvel.com
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about StreamTrack's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject
to certain risks, uncertainties and assumptions that are difficult
to predict. Because such statements involve risks and
uncertainties, the actual results and performance of the Company
may differ materially from the results expressed or implied by such
forward-looking statements. Given these uncertainties, readers are
cautioned not to place undue reliance on such forward-looking
statements. Unless otherwise required by law, the Company also
disclaims any obligation to update its view of any such risks or
uncertainties or to announce publicly the result of any revisions
to the forward-looking statements made here. Readers should review
carefully reports or documents the Company files periodically with
the Securities and Exchange Commission.
Contact:StreamTrack, Inc.Michael HillChief Executive
Officerir@streamtrack.com+1 805-308-9151
StreamTrack, Inc.Michael Hill, +1 805-308-9151Chief Executive
Officerir@streamtrack.com