HOUSTON, June 26, 2014 /PRNewswire/ -- Top Shelf
Brands Holdings, Inc. (a Nevada Corporation) (OTCBB: TEMN) today
disclosed its operating strategy as management begins implementing
its business plan. Several months ago, Flavorman
(www.flavorman.com), one of the world's leading beverage
architecture consulting firms was hired to help us develop and
market our flagship brands. We are happy to announce at this
time that most of our work is complete and we are prepared to
launch our flagship products this summer. We will leverage
our relationship with Flavorman, to increase sales and awareness of
our products as we execute our tactical and strategic business
plan.
In addition, as we recently announced that we have begun to form
an Advisory board of which Mr. Scott
Vanis from Level 5 Beverages was initially named. We
plan on announcing at least 4 more members in the next few months
with one being a former NFL superstar.
Lastly, when we resolve the DTC chill issue and receive our new
stock symbol, we will form and announce a Board of Directors as we
move to a fully compliant SEC reporting Company.
CEO Alonzo Pierce said, "Top
Shelf Brands Holdings differentiates itself form other small
emerging growth beverage companies due to its corporate
structure. We established a subsidiary company as a licensed
U.S. Importer of alcoholic beverages. Under this federal license,
Top Shelf Brands is able to reduce its costs based on a
'self-importation model'. These cost savings will be in
excess of $50.00 per sold case of Top
Shelf Brands Holdings', which equates to about a 25% increase in
the Company's average gross margin, giving the company a huge
competitive pricing advantage." The specific market we
participate in, "Fine Spirits" generates about $300 Billion dollars per year globally and is
growing at an annual rate of 5-8%. We have previously
announced that we believe we will sell our initial $1.3 MM worth of inventory quickly as we go to
market based on the orders we are seeing. In addition, we are
confident that we can attain a market share that will generate
annual revenues of at least $20 MM
over the next three years. In order to achieve this growth, Top
Shelf Brands plans to build upon its existing distribution channels
and to expand the sales of its new line of branded liquors. In the
opinion of the Directors, Specialty Spirits Import's, relationships
with existing distributors will enable it to achieve its sales
objectives.
Pierce further commented, "Top Shelf Brands will establish
itself as one of the fastest growing spirits companies in the
industry for strategic marketing that produce's pull through of its
brands. The value of each flagship brand within the Company will be
established by increasing sales volume through regional
expansion. Lastly, the company is sharply focused on
increasing shareholder value by managing the activity of each of
its partners."
Pierce continued, "In the opinion of the Company, the product
line's most significant advantage in the current alcoholic spirits
market, is its appeal to the new generation of female consumers,
who have been attracted to tequilas and liqueurs with herbal
infusions because of their flavors and suitability for mixing in
exotic cocktail drinks. Women now form a major consumer base for
liqueurs and spirits as they are more responsive to marketing and
product innovation activity and are less tied to traditional
consumption patterns. Studies indicate that the number of adult
female alcohol consumers has been increasing for 15 years, growing
25 percent in the last five years alone."
About TSB: www.drinktopshelf.com
Top Shelf Brands Holdings incubate, create, markets and supplies
branded alcoholic beverages with an initial offering of Tequila,
Liqueur and Bourbon. Being a federally licensed importer and
supplier of alcoholic beverages gives us a competitive edge. Top
Shelf Brands is dedicated to "Incubating and Creating Brands People
Talk About". Top Shelf Brands is positioned to capitalize on the
$1 trillion spirits industry. Strong
growth in the industry is anticipated primarily in the premium
category.
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, no guarantees of Top
Shelf Brands Holdings, Inc.'s future operational or financial
performance, and are subject to risks and uncertainties. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this release. Due to
the risks and uncertainties, actual events may differ materially
from current expectations. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
SOURCE Top Shelf Brands Holdings, Inc.