NEWARK, N.J., June 25, 2014 /PRNewswire/ -- Inergetics, Inc.
(OTCBB: NRTI), a leading developer of nutritional supplements,
today announced that Chief Marketing Officer Jim Kras has been appointed President of the
company. Kras will continue to lead Inergetics' marketing
department, while expanding his responsibilities and overseeing
sales, distribution and other company initiatives to drive
substantial value for shareholders. Inergetics, which has seen
continuous recent growth, develops nutritional products that
improve overall health, physical recovery, athletic performance and
quality of life for patients and consumers.
Kras joined Inergetics in 2012 with deep, proven experience in
marketing, advertising and sales. Since then, he has been
instrumental in generating significant momentum for all of
Inergetics' top brands including Martha
Stewart™ Essentials,
Surgex® Sports Nutrition, Bikini
Ready®, SlimTrim, and a private label
protein shake for Muscle Maker Grill. In addition, Kras has grown
distribution for several product lines to include prominent
retailers such as Walgreens, Winn-Dixie, PriceSmart, Harris Teeter and ShopRite as well as managing
strategic partnerships including Army Sports. He has also enlisted
spokespersons who support Inergetics and its superior products and
embody healthy and active lifestyles including professional
surfers, Anastasia Ashley and
Christa Alves, for Bikini Ready, as
well as Keenan Allen of the San
Diego Chargers and David Amerson of
the Washington Redskins for Surgex.
"Jim is the perfect person for this role – his accomplishments
at Inergetics already extend well beyond building out our sales and
marketing department. He has been crucial in creating the solid
infrastructure for the fast-growing company we are building today,"
said Mike James, Chief Executive
Officer and Chief Financial Officer of Inergetics. "Not only has
Jim widened the reach of our products through enhanced national and
international distribution agreements, but he has helped develop a
vision for our company as a whole while driving daily operations to
support that vision."
"I'm looking forward to Inergetics' bright future, and
continuing to build on the success we have seen so far," said Kras.
"Mike has put together a world-class team of the most talented
people in the industry, and everyone has worked together to deliver
a family of innovative products of the highest quality. We are
continuing to roll out exciting new initiatives like the line of
CBD-based nutritional supplements we are developing with Terra Tech
– all of which help consumers improve their health and quality of
life."
Prior to joining Inergetics, Kras worked at NBTY where his brand
management team nearly doubled division sales in three years to
more than $200 million. He was
previously Director of Marketing at Ajinomoto USA, a $14
billion pharmaceutical company, where he built the U.S.
consumer marketing department and launched the company's e-commerce
efforts. Prior to that, Kras worked for Aegis/Carat, securing and
managing Wyndham Hotel's digital business as well as spearheading
the Revlon account. Kras also worked at search marketing pioneer
iCrossing, helping to position the company for acquisition as well
as driving national account growth with clients such as Chrysler
and Vitamin Shoppe.
Media Contact
RLM Finsbury
(646) 805-2025
Inergetics@rlmfinsbury.com
About Inergetics, Inc.
Inergetics' portfolio of brands
includes: Martha Stewart™
Essentials, a complete line of whole-food-based supplements created
specifically for women; Surgex®
Sports Nutrition, the preferred nutritional supplement of Army
Sports; Bikini Ready®, a leader in
weight loss lifestyle solutions; SlimTrim™, the
affordable, premium value diet brand; and
OmEssentials®, a line of scientifically
advanced nutritional supplements designed to further the health and
wellness of yoga practitioners and active individuals.
To learn more about Inergetics, visit www.inergetics.com,
and the Inergetics brand websites:
www.marthastewartessentials.com, www.surgexsports.com,
www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net,
www.bikinireadylifestyle.com, www.kahunasands.com,
www.omessentials.com.
Safe Harbor Statement
This press
release contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. All statements, other than
statements of historical fact, including, without limitation, those
with respect to the objectives, plans and strategies of Inergetics
set forth herein and those preceded by or that include the words
"believes," "expects," "given," "targets," "intends,"
"anticipates," "plans," "projects," "forecasts," or similar
expressions, are "forward-looking statements." Although Inergetics'
management believes that such forward-looking statements are
reasonable, it cannot guarantee that such expectations are, or will
be, correct. These forward-looking statements involve a number of
risks and uncertainties, which could cause Inergetics' future
results to differ materially from those anticipated. Inergetics
assumes no obligation to update any of the information contained or
referenced in this press release.
SOURCE Inergetics, Inc.