Free music, TV shows,
movies and audiobooks to be available through Viggle
Store
Viggle Inc. (NASDAQ: VGGL), the mobile entertainment
marketing and rewards platform, announced today that it has
acquired Choose Digital, a digital marketplace platform that allows
companies to incorporate digital content into existing rewards and
loyalty programs in support of marketing and sales initiatives.
With the acquisition, the Choose Digital platform will power
digital media rewards for the Viggle platform, including music,
audiobooks, TV and movies, enabling Viggle members to get free
entertainment content just for enjoying their favorite TV shows and
music.
Choose Digital works with all of the major music labels and top
independents, offering millions of songs, albums and box sets
through its platform. More than 300,000 books from three of the top
publishing houses are available through Choose Digital as well.
Streaming for tens of thousands of TV programs and movies is
expected to launch in the coming months.
The Viggle Store – a rewards destination where members can
redeem their Viggle Points for music downloads – is already powered
by Choose Digital, which also powers the digital media rewards
capabilities for leading loyalty programs at businesses such as
Marriott, SkyMall and United Airlines.
Choose Digital was founded in 2011 and its management team
brings a deep understanding of the loyalty industry, content
industries and online retailing. Stephen Humphreys, Co-Founder and
CEO, is a veteran of the loyalty and affinity marketing space with
over 17 years of global experience. Mario Cruz, Co-Founder and CTO,
has over 17 years of experience in IT, with a focus on high-volume
transaction programs in the loyalty and rewards market, and has
been awarded a patent in the space.
“The Choose Digital team has some of the deepest experience in
loyalty programs, promotional marketing, rewards and technology,”
said Greg Consiglio, COO of Viggle Inc. “With this acquisition, we
can now develop end-to-end entertainment and loyalty rewards
programs for our brand, TV network and music industry partners. We
can identify the content our members watch or listen to and then
issue relevant rewards though the Viggle Store. Our Viggle members
benefit by redeeming their points for highly relevant digital
content through our patented entertainment rewards platform.”
Choose Digital has built a unique and innovative “private label”
digital marketplace that allows companies to incorporate digital
content into their sales and marketing strategies. Its content,
consisting of digital music, movies, TV shows, eBooks and
audiobooks, is current, wide and sourced directly from global
record companies, major studios, and publishers. New categories
including apps, games, and magazines are currently under
development. The market positioning of Choose Digital is agnostic –
it has no consumer-facing brand, or any direct relationship with
consumers.
"With the combined power of Viggle and Choose Digital
technologies, we look forward to becoming the premier solution for
brands to deliver digital rewards," said Cruz, of Choose
Digital.
Choose Digital joins Viggle Music and the Viggle Store as recent
additions to the Viggle Platform, which includes Wetpaint, a
leading entertainment destination for creating, curating and
sharing the best entertainment content; NextGuide, which helps TV
networks reach and engage their audiences; and the Viggle app,
which rewards its members for watching their favorite TV shows as
well as discovering new music. In March 2014, Viggle Inc. achieved
a total reach of 20.8 million.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle mobile app has over 4 million users. Since its
launch, Viggler members have redeemed over $18 million in rewards
for watching their favorite TV programs and listening to music. In
addition, Viggle operates Wetpaint, which offers entertainment and
celebrity news online. Viggle also operates Dijit Media, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies. For more information, visit
www.viggleinc.com or follow us on Twitter @Viggle.
About Choose Digital
Founded by pioneers in the loyalty and incentive industry,
Choose Digital is the first company to bring digital media as a
point redemption option to the worldwide loyalty and incentive
market. Choose Digital has partnerships with leading media
companies to offer digital content - movies, TV shows, music,
eBooks and audiobooks - via its turnkey marketplace for loyalty,
incentive and frequent flyer programs. Headquartered in Miami,
Florida, Choose Digital is a venture-backed company.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of June 25, 2014.
Except as required by law, Viggle Inc. undertakes no obligation to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise, after
the date on which the statements are made or to reflect the
occurrence of unanticipated events.
DKC Public RelationsParis Tyler,
212-981-5162paris_tyler@dkcnews.comorViggle Investor RelationsJohn
C. Small, 646-738-3220CFO, Viggle Inc.john@viggle.comorIRTH
CommunicationsRobert Haag, 866-976-4784Managing
PartnerVGGL@irthcommunications.com