KOLOA, Hawaii, June 17, 2014 /PRNewswire/ -- KonaRed
Corporation (OTCBB/OTCQB: KRED), manufacturers of
Antioxidant Juices and nutritional supplements from the unique and
exclusive Hawaiian CoffeeBerry®, coffee fruit from Kona,
Hawaii, is pleased to share with
investors portions of a recent article from Beverage Industry
Magazine (www.bevindustry.com), one of the most important
publications in the sector.
Upcycling a nutritional solution
--KonaRed capitalizes on benefits of coffee fruit--
By Jessica Jacobsen
(http://www.bevindustry.com/articles/87521-konared-capitalizes-on-benefits-of-coffee-fruit)
Flashing back to arts and crafts projects from childhood, a
common instruction from parents and teachers was to "use what you
have." Shaun Roberts took that
concept a step further when he developed KonaRed juices.
"We took this fruit out of the waste stream," says the chief
executive officer of KonaRed Corp., Koloa, Hawaii. "The coffee farmers were
previously discarding the fruit after they split it to get the
coffee beans out. Coffee beans are actually the seeds of a red,
cherry-sized fruit."
Roberts founded the company in 2008 — originally named Sandwich
Isles Trading Co. Inc. — with the plan to produce health and
wellness products that offer the benefits of coffee fruit from
Kona, Hawaii, to an international
consumer marketplace, he notes. "Coffee fruit is a hotbed of
nutrients that provide healthy, plant-based antioxidant activity,
including scientifically studied coffee phenolic acids,
trigonelline, essential monosaccharides and other beneficial
phytochemicals," Roberts explains. Now operating as KonaRed Corp.,
the company went public in October
2013.
***
The article explains that KonaRed sources its coffee fruit
solely from the Big Island of
Hawaii and that it utilizes CoffeeBerry® coffee fruit
technology, a proprietary set of agricultural and industrial
processes. "The article explains that we use a line of unique
ingredients that captures the potent nutrition inherent in coffee
fruit," KonaRed's CEO explains.
The Beverage Industry Magazine article explains that KonaRed's
newest product is Coconut Water, featuring a blend of coffee fruit
and coconut water, joining the Company's other two juices:
Original and Organic Green Tea.
"We use a truly meaningful dose of coffee fruit in every
beverage we produce," Roberts told the magazine. "We meticulously
developed our coffee fruit extract and believe that being true to
the ingredient is the key to producing a product that not only
tastes great but is also functional and brings real benefits to our
customers."
Finally, the article details how Splash Beverage Group is
assisting in expanding its distribution presence. It quotes
Splash Beverage President Kevin
McClafferty: "We thought the brand was at the front end of a
new space in healthy beverages. Hawaiian CoffeeBerry® coffee
fruit is at the top of the antioxidant scale."
He said this expanded partnership will add more "feet on the
street" and will assist KonaRed's brand awareness and a national
rollout.
Currently KonaRed juices are available in select Whole Foods
Market, Kroger, Safeway, Sprouts, Walmart, and 7-Eleven stores as
well as other retail outlets throughout the United States and Canada. KonaRed also is working to add more
distributors to its team internationally. "We are
interviewing potential partners in Japan, Korea, Vietnam and China and we expect to expand locations with
the national chains we are currently selling in," Roberts told the
magazine.
"Our plan includes a significant increase in our distribution
footprint and retail penetration, ultimately leading the general
expansion of the coffee fruit category."
About Beverage Industry Magazine:
Beverage Industry is the best read and most widely
distributed magazine covering the entire $400 billion North American beverage marketplace.
Beverage Industry reports on a wide range of marketing and
manufacturing subjects with emphasis on new products, research and
development, packaging, production, distribution, and marketing
innovations. Advertisers reach our BPA Worldwide audited audience
of 34,000 top management, sales & marketing,
production/operations/quality control and distribution/warehouse
readers in the market's only feature tabloid.
About KonaRed Corporation
KonaRed Corporation produces health and wellness nutritional
products including beverages and supplements, which bring the
attributes of Hawaiian Coffee fruit to an international consumer
market. Our underlying business was established on August 22, 2008 and our first sales were achieved
in February 2009. KonaRed became
publicly traded through a merger with an existing listed company on
October 4, 2013 and trades on the
OTCBB and OTCQB under the symbol KRED. KonaRed, through a licensing
agreement with VDF FutureCeuticals, Inc., utilizes innovative,
innovative, state of the art, proprietary processes that produce
antioxidant extracts and powders from Hawaiian Coffee Fruit which
are used to produce KonaRed's Antioxidant Juices, Organic Green
Teas, and On-the-Go Packs. KonaRed Corporation is
headquartered in Koloa, Hawaii,
and its distribution is centered in San
Clemente California. More information about KonaRed and its
products can be found at www.konared.com .
For Investor and Media Inquiries, please contact:
KonaRed Corporation Investor Relations
E and E Communications
Paul Knopick
Email: pknopick@eandecommunications.com
Tel 940.262.3584
SOURCE KonaRed Corporation