ECDC Opens StudentConnect Advertising Platform to Businesses
June 16 2014 - 8:15AM
Marketwired
ECDC Opens StudentConnect Advertising Platform to Businesses
StudentConnect Advertising Aggregation Platform (SCAAP) Offers a
Highly Localized Web Based Advertising Program
MARIETTA, GA--(Marketwired - Jun 16, 2014) - East Coast
Diversified Corporation (OTCQB: ECDC), today announced that it has
launched and opened to the public and businesses, a web based
advertising platform for StudentConnect Inc., its wholly owned
subsidiary.
SCAAP offers advertisers one of the most targeted and result
driven advertising platform. Advertisers have the flexibility to
advertise to parents at individual schools, group of schools,
districts wide, state(s), regional or nationally. The system allows
advertisers to deliver text and email messages, with coupons or
website links. Additional advertisements options will be available
on the StudentConnect Mobile App. Ads posted on SCAAP are similar
to Ad Clicks. Parents receiving ads on SCAAP have opted in for the
program and are expecting to receive the ads.
SCAAP delivers significantly higher response rate than any other
advertisement program. Unlike traditional ads with 2-5% response
rate, more than 90% of participating parents open messages related
to the safety of their children and view the associated ads. Brands
can experience increased sales and brand loyalty from participating
parents while improving the corporate image with local
communities.
Advertisers can now register on the StudentConnect Advertising
Platform (SCAAP). Sponsoring advertisers can reach parents of
students in K-12. StudentConnect allow schools to reduce operating
costs by eliminating transportation management costs, increase
efficiency of the transportation program while making the process
safer and more transparent to parents. StudentConnect will be
showcased at the Verizon booth during the Georgia Association
People Transportation event June 18, 2014.
"For less than the cost of creating and distributing a flyer or
coupon, StudentConnect can deliver result to participating
advertisers faster and better than most advertising program on the
market. Small and large corporation can improve sales and brand
loyalty with our program," said Kayode Aladesuyi, ECDC CEO.
StudentConnect has executed agreements with schools in: AR, CA,
KY, LA, GA, SC and Texas.
About East Coast Diversified Corporation (ECDC.PK) -- ECDC is a
holding corporation with a diversified group of technology
companies. Its business portfolio includes companies offering
technology for logistics and asset management, school
transportation safety and social media
applications. www.eastcoastdiversified.com
For more information on SCAAP please visit:
www.service.scaap-ad.com
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995: The statements contained in this release which
are not historical facts are forward-looking statements that are
subject to risks and uncertainties that could cause actual results
to differ materially from those set forth in or implied by
forward-looking statements. These risks and uncertainties include
the Company's entry into new commercial businesses, the risk of
obtaining financing, recruiting and retaining qualified personnel,
and other risks described in the Company's Securities and Exchange
Commission filings. The forward-looking statements in this press
release speak only as of the date hereof, and the Company disclaims
any obligation to provide updates, revisions or amendments to any
forward-looking statement to reflect changes in the Company's
expectations or future events.
Media Relations: East Coast Diversified Corporation 770-953-4184
866-503-9316
investorsrelation@eastcoastdiversified.com