La Boulange Opens New All-Day Concept in Los Angeles
June 12 2014 - 09:00AM
Business Wire
First La Boulange restaurant outside of San
Francisco offering breakfast, lunch and dinner will open on June
12
Today La Boulange opened the doors to its first restaurant
outside of its hometown San Francisco, bringing a new, all-day
concept to the Los Angeles dining scene. Inspired by La Boulange’s
rustic bakery and café roots, the new all-day menu offers
breakfast, lunch and dinner, bringing the same passion and
commitment to serving authentic, delicious food paired with an
upscale, yet approachable vibe and atmosphere customers can enjoy
throughout the day.
“Since opening our first bakery, Boulangerie, in San Francisco
in 1999, our vision has always been to share our passion for
incredible food in a great atmosphere with as many people as
possible,” said Pascal Rigo, founder of La Boulange. “Having the
opportunity to bring that passion to the vibrant Los Angeles food
scene is incredible and a natural next step for the La Boulange
brand.”
The new menu builds on many of the traditional and popular
dishes that have been served in the brand’s San Francisco cafes for
many years, using local California-sourced ingredients wherever
possible. Menu items range from omelets or scrambles, to hearty
house-made granola and yogurt, to open-faced sandwiches and
build-your-own burgers made with grass-fed beef. These are all
paired with a variety of beverages including single origin pour
over coffee, tap wine and beer, house-made specialty cocktails and
handcrafted super thick milkshakes.
The restaurant features a “modern farmhouse”-inspired design to
create a warm, inviting and relaxed atmosphere where guests feel
comfortable gathering for a meal or drink any time of the day.
Every element from the butcher block-style tables to the chairs,
subway tiles, lighting, stenciled concrete, signage and artwork
have been thoughtfully selected to foster this warm, inviting and
relaxed atmosphere.
La Boulange is committed to giving back to the communities it
serves. For every Club Sandwich purchased, La Boulange will donate
35 cents to the LA Regional Food Bank. For every 35 cents, the LA
Regional Food Bank distributes enough food for one meal. La
Boulange has been successful in its hometown community efforts –
since starting its La Boulange Fridays fundraising program just
three years ago, the brand has helped to raise $1 million in
donations for various San Francisco Bay Area local nonprofits.
Learn more about the Food Bank at www.LaFoodBank.org.
The new Los Angeles La Boulange all-day concept, located at 359
S La Brea Ave (corner of LA Brea and 4th), will be open 7 a.m. to
10 p.m., seven days a week starting on Thursday, June 12. Customers
can learn more at www.Laboulangeallday.com.
About La Boulange
Since its founding in 1996, La Boulange Café & Bakery has
expanded to 22 artisan cafés in San Francisco, making it one of the
city’s most beloved restaurants. Rooted in the French traditions of
its mother bakery in San Francisco, La Boulange offers delicious,
wholesome and authentic food, made with the very best ingredients.
Building on its popularity and culinary expertise in San Francisco,
in 2014 La Boulange expanded to Southern California with the
opening of its first all-day concept serving breakfast, lunch and
dinner. La Boulange is committed to supporting its communities by
being socially and environmentally responsible neighbors. For more
information, hours and locations, visit laboulangebakery.com and
laboulangeallday.com.
About La Boulange and Starbucks
When Starbucks acquired the La Boulange bakery brand in 2012,
the company set forth its commitment to accelerate the expansion of
La Boulange™ food within Starbucks retail stores, in addition to
further build a differentiated brand and customer experience in the
premium retail bakery café category. The La Boulange brand has
built a foundation within its existing footprint in San Francisco
and within Starbucks that is grounded in the morning business, with
tremendous opportunity for a differentiated food experience that
extends to other day parts.
Starbucks Coffee CompanyHolly Hart Shafer,
206-318-7100press@Starbucks.com
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