TBEV High Performance Beverages Company (CE)

High Performance Beverage Co. Takes Proactive Approach to Securing Additional Capital

CAVE CREEK, AZ--(Marketwired - Jun 9, 2014) - High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company") announces its intent to take a proactive approach in raising working capital and is currently negotiating further capitalization plans through specific lending sources.

As previously reported, the Company recently secured $1.5 Million in debt financing which will fund regional distribution on both coasts of the U.S. Regional distribution will be the first step in moving toward a nationally recognized brand name with strong consumer awareness. The company's plan for future funding is vital to achieving its goal of a broader national and global distribution.

Toby McBride, High Performance Beverage Company CEO, stated, "Although we recently secured $1.5 million in funding, it is clear that in order to implement our plan to roll-out our product on a larger and more global scale, we will need to take a proactive approach in raising the capital necessary for short and long term needs. Because of this, we are taking this type of approach to make sure our capital needs are committed for and met." He also stated, "We are extremely excited to roll-out our product to retailers so that consumers can embrace our Throwdown Beverage line." 

Mike Holley, High Performance Beverage Company President, stated, "With our current funding in place, we are now working on the printing of our new Throwdown Beverage labels, an actual production run and increasing our distribution channels. We also expect to announce our product run dates within the next several weeks. Additionally, we have several meetings scheduled over the next few weeks with distributors in order to coordinate product roll-out and initial product delivery details. Once completed, we anticipate having product delivered to our initial distribution locations in order to get our Throwdown High Performance Beverage on the shelves of retailers as soon as possible."

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

CONTACT: High Performance Beverage Co. Public Relations and Shareholder Information Joseph M. Vazquez III Phone: (800) 767-9396 Email: infinityglobalconsulting@gmail.com