Efftec International, Inc. Completes Phase 1 Redesign of the New PotSnob Mobile App for iOS: A Completely New Experience for ...
June 03 2014 - 10:00AM
Marketwired
Efftec International, Inc. Completes Phase 1 Redesign of the New
PotSnob Mobile App for iOS: A Completely New Experience for the
Cannabis Connoisseur
TULSA, OK--(Marketwired - Jun 3, 2014) - Efftec International,
Inc. (OTC: EFFI), a holding company focused on direct acquisition
and development in growth industries, today announces that the
Company completed the Phase 1 redesign of its PotSnob mobile
application for iOS. The redesigned version has been submitted
for the standard update review process with the Apple, and, based
on typical review turnaround, the Company expects the review to be
completed and approved within days.
This redesign marks the first of many steps in Efftec's strategy
and roadmap to increase the revenue generation abilities of
PotSnob. This Phase 1 redesign has essentially overhauled the
app from the ground up, improving upon existing functionalities,
while adding a suite of new content and intuitive new
features. This redesign represents the first step in a
multi-phase expansion plan. Our immediate strategy will be to
launch a broad-scale marketing campaign to increase its user base,
position the app to compete effectively with existing competition,
and initiate a variety of monetization initiatives involving
certain in-app features. We will discuss and expand upon these
topics in the coming weeks, and as development milestones
permit.
With a completely overhauled design, PotSnob provides users a
sleek and intuitive way to access detailed information pertaining
to their favorite cannabis strains. With its new navigation and
search functionality put in place, finding your preferred strains
has never been this easy. Additionally, the new PotSnob provides
laboratory tested THC/CBD levels, concise but detailed strain
descriptions, as well as individually paired food recommendations
('munchies') for each strain. The newly redesigned PotSnob app is
the cannabis connoisseurs' best friend and companion.
Efftec International, Inc. (OTC: EFFI) is a holding company with
two operating subsidiaries. Efftec's core focus is on the
acquisition and development of proprietary technologies. The
Company is actively expanding its footprint in the technology
marketplace through acquisitions of valuable IP and existing
companies with proven business models.
Safe Harbor:
This Press Release may contain, among other things, certain
forward-looking statements, including, without limitation, (i)
statements with respect to the Company's plans, objectives,
expectations and intentions; and (ii) other statements identified
by words such as "may," "could," "would," "should," "believes,"
"expects," "anticipates," "estimates," "intends," "plans" or
similar expressions. These statements are based upon the current
beliefs and expectations of the Company's management and are
subject to significant risks and uncertainties. Actual results may
differ from those set forth in the forward-looking statements.
These forward-looking statements involve certain risks and
uncertainties that are subject to change based on various factors
(many of which are beyond the Company's control).
Contact: Alex Desousa CEO staff@efftec.com www.efftec.com
866-601-2639