Pirate’s Booty® Unveils New Treasures with the Launch of Pirate’s Booty Mac & Cheese
June 03 2014 - 9:13AM
Business Wire
— Delicious Kids’ Snack Favorite Sets Sail from
Snack Time to Meal Time —
B&G Foods today announced the launch of its newest treasure
– Pirate’s Booty Mac & Cheese made with organic wheat pasta and
real cheese. The new macaroni and cheese products represent an
important journey for the brand, as it discovers new aisles of the
store, outside of snacks. Pirate’s Booty Mac & Cheese offers
families a new way to enjoy the delicious and fun Pirate’s Booty
brand they love by pirate-izing a meal time favorite.
Pirate's Booty Mac & Cheese (Photo:
Business Wire)
“We are thrilled to bring Pirate’s Booty Mac & Cheese to
grocery aisles throughout the country. We know it’s not easy to
find options that kids love and parents feel good about,” said
David Wenner, President and CEO of B&G Foods.
“Pirate’s Booty Mac & Cheese is a great alternative for
families looking to upgrade this meal time favorite with quality
ingredients like organic wheat pasta and real cheese and no
artificial colors, flavors or preservatives. You know kids
will be onboard, as every kid loves a pirate!”
The Pirate’s Booty Mac & Cheese varieties are made with
organic wheat pasta, real cheese and no artificial colors, flavors
or preservatives. Pirate’s Booty Mac & Cheese is also a good
source of calcium and protein with zero grams of trans-fat per
serving.
Pirate’s Booty Mac & Cheese is available in four
varieties:
- Pirate’s Booty Mac & Cheese –
Shells & Cheese Aged White Cheddar (shell shaped pasta)
- Pirate’s Booty Mac & Cheese – Mac
& Cheese Aged White Cheddar (traditional elbow pasta)
- Pirate’s Booty Mac & Cheese – Mac
& Cheese Mild Cheddar (traditional elbow pasta)
- Pirate’s Booty Mac & Cheese –
Anchors & Cheese Aged White Cheddar (pirate-themed shaped
pasta)
Pirate’s Booty Mac & Cheese is rolling out to retailers
nationwide. For more information and a store locator, please visit
www.piratebrands.com.
Pirate Brands
Pirate Brands has been creating deliciously baked snack
treasures since 1987. Pirate Brands was founded on the belief
that you shouldn’t have to “snackrifice” taste and fun for products
made with goodness. Pirate Brands’ snacks, which include
Pirate’s Booty, Smart Puffs and Original Tings, are free from
fryers and ingredients you can’t pronounce, Arrr. For more
information, please visit www.piratebrands.com.
About B&G Foods
B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture,
sell and distribute a diversified portfolio of high-quality,
branded shelf-stable foods across the United States, Canada and
Puerto Rico. Based in Parsippany, New Jersey,
B&G Foods’ products are marketed under many recognized
brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer
Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino,
Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las
Palmas, Maple Grove Farms, Molly McButter,
Mrs. Dash, New York Style, Old London, Original
Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina,
Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar
Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and
Wright’s. B&G Foods also sells and distributes two branded
household products, Static Guard and Kleen Guard. For more
information, please visit www.bgfoods.com.
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