Viggle Inc. Receives Notice of Allowance for Patent to Optimize Media Merchandising
May 30 2014 - 8:00AM
Business Wire
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment
marketing and rewards platform, today announced that it received a
Notice of Allowance from the U.S. Patent and Trademark Office
(“USPTO”) for U.S. Patent Application No. 13/802,722, titled
“Portfolio Optimization for Media Merchandising.” The patent
allowance protects Viggle Inc.’s proprietary technology that
analyzes content distribution patterns over time to recommend the
most optimal time and channel for distributing content to achieve
higher levels of engagement. The technology enables networks and
brands that utilize the Viggle Platform to execute more effective
marketing campaigns around their content.
The allowed patent application strengthens Viggle Inc.’s
Platform, a multi-channel portfolio that allows marketers to engage
with entertainment fans. The Viggle Platform encompasses the Viggle
mobile app, where users check-in and engage with TV shows and
music, Wetpaint’s entertainment and social media publishing
platform and the NextGuide mobile app and website that enables
discovery of entertainment content such as linear TV, streaming and
content available for download.
“This patent furthers our ability to work with partners to
launch campaigns that achieve higher response rates,” said Greg
Consiglio, President and COO of Viggle Inc. “Our technology helps
networks and brands more effectively share their content across
web, social and in-app channels while utilizing actionable audience
engagement data to improve targeting and engagement rates.”
This allowed patent application is one part of Viggle Inc.’s
growing worldwide patent portfolio. Viggle has recently been
awarded another patent, U.S. Patent No. 8,732,739, titled “System
and Method for Tracking and Rewarding Media and Entertainment Usage
Including Substantially Real Time Rewards.” The patent is directed
to Viggle Inc.’s proprietary technology that compares known audio
segments to audio captured by a viewer’s activation of Viggle’s
mobile app on their smartphone or tablet to identify the
entertainment the viewer is experiencing and assigns loyalty points
to the viewer associated with the identified entertainment. By
doing so, Viggle users earn points that can be redeemed for real
rewards such as music downloads, headphones, electronics, major
brand discounts and gift cards.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle mobile app has over 4 million users. Since its
launch, Vigglers have redeemed over $18 million in rewards for
watching their favorite TV programs and listening to music. In
addition, Viggle operates Wetpaint, which offers entertainment and
celebrity news online. Viggle also operates Dijit Media, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies. For more information, visit www.viggle.com
or follow us on Twitter @Viggle.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of May 30, 2014.
Except as required by law, Viggle Inc. undertakes no obligation to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise, after
the date on which the statements are made or to reflect the
occurrence of unanticipated events.
A notice of allowance is a written notification issued after the
USPTO makes a determination that a patent can be granted from an
application. The vast majority of patent applications that receive
a notice of allowance will proceed to issue as a U.S. patent;
however, a notice of allowance is not a guarantee of patent
issuance.
Media:DKC Public RelationsEzra Rich,
212-981-5273ezra_rich@dkcnews.comorInvestor Relations:Viggle
Inc.John C. Small, 646-738-3220CFOjohn@viggle.comorIRTH
CommunicationsRobert Haag, 1-866-976-4784Managing
PartnerVGGL@irthcommunications.com