UNITED STATES
 
SECURITIES AND EXCHANGE COMMISSION
 
Washington, D.C. 20549
 
_____________________
 
FORM 10-Q
(Mark One)
 
 
X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES    EXCHANGE ACT OF 1934
 
For the quarterly period ended March 31, 2014
 
OR
 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from __________ to __________
 
Commission file number 000-54018
 
______________________
 
GREEN ENDEAVORS, INC.
 
(Exact Name of Registrant as Specified in Its Charter)
 
______________________
 
Utah
27-3270121
 
(State or Other Jurisdiction of Incorporation or Organization)
(I.R.S. Employer Identification No.)
     
     
 
59 W 100 S, 2 nd Floor, Salt Lake City, UT
84101
 
(Address of Principal Executive Offices)
(Zip Code)
     
 
(801) 575-8073
 
Registrant’s Telephone Number, including Area Code
 
______________________
     
 
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes    X       No
     
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes X        No
     
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer
Accelerated filer
 
Smaller reporting company    X
Non-accelerated filer
 
(Do not check if a smaller reporting company)
     
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes        No   X
 
On May 20, 2014, approximately 195,414,505 shares of the registrant’s common stock, $0.0001 par value, were outstanding.


 
 

 


GREEN ENDEAVORS, INC. AND SUBSIDIARIES
INDEX
 
 
PAGE
PART I FINANCIAL INFORMATION
 
   
Item 1. Financial Statements (Unaudited):
 
   
Condensed Consolidated Balance Sheets - March 31, 2014 and December 31, 2013
1
   
Condensed Consolidated Statements of Operations - Three Months Ended March 31, 2014 and 2013
2
   
Condensed Consolidated Statements of Cash Flows - Three Months Ended March 31, 2014 and 2013
3
   
Notes to Condensed Consolidated Financial Statements
4
   
Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations
16
   
Item 3.Quantitative and Qualitative Disclosures About Market Risk
20
   
Item 4.Controls and Procedures
20
   
PART I OTHER INFORMATION
 
   
Item 1. Legal Proceedings
20
   
Item 1A. Risk Factors
20
   
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
23
   
Item 3. Defaults Upon Senior Securities
23
   
Item 4. [Reserved]
23
   
Item 5. Other Information
23
   
Item 6. Exhibits
24
   
Signatures
25

 
 

 
 

PART I. FINANCIAL INFORMATION
Item 1. Condensed Consolidated Financial Statements
 
Green Endeavors, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets
 
 
 
March 31, 2014
   
December 31, 2013
 
   
(Unaudited)
       
 
Assets
Current Assets:
               
Cash
  $ 135,081     $ 105,984  
Accounts receivable
    12,176       16,534  
Inventory
    153,010       144,317  
Total current assets
    300,267       266,835  
                 
Property, plant, and equipment, net
    447,049       460,503  
Other assets
    79,340       63,359  
Total Assets
  $ 826,656     $ 790,697  
                 
Liabilities and Stockholders’ Deficit
 
Current Liabilities:
               
Accounts payable and accrued expenses
  $ 425,549     $ 485,780  
Deferred revenue
    55,346       63,830  
Deferred rent
    112,193       113,500  
Due to related parties
    170,914       109,373  
Derivative liability
    47,333       55,099  
Current portion of notes payable
    225,268       225,191  
Current portion of related party notes payable
    52,250       45,488  
Current portion of capital leases payable
    19,148       18,367  
Convertible notes payable, net
    103,336       99,021  
Total current liabilities
    1,211,337       1,215,649  
                 
Long-Term Liabilities:
               
Notes payable related party
    -       6,762  
Notes payable
    58,429       59,670  
Capital lease obligations
    29,559       34,650  
Convertible debentures related party, net
    2,162,459       2,197,723  
Convertible debentures, net
    -       489,148  
Total long-term liabilities
    2,250,447       2,787,953  
Total Liabilities
    3,461,784       4,003,602  
                 
Stockholders’ Deficit:
               
Convertible supervoting preferred stock, $0.001 par value, 10,000,000 shares authorized; 10,000,000 and 10,000,000 shares issued and outstanding at March 31, 2014 and December 31, 2013, respectively; no liquidation value
    10,000       10,000  
Convertible preferred series B stock - $0.001 par value, 2,000,000 shares authorized; 743,687 and 561,704 shares issued and outstanding at March 31, 2014 and December 31, 2013, respectively
    744       562  
Preferred, undesignated stock - $0.001 par value 3,000,000 shares authorized; no shares issued and outstanding at March 31, 2014 and December 31, 2013, respectively
    -       -  
Common stock, $0.0001 par value, 10,000,000,000 shares authorized; 190,077,904 and 166,572,135 shares issued and outstanding at March 31, 2014 and December 31, 2013, respectively
    19,007       16,657  
Additional paid-in capital
    575,562       (116,841 )
Accumulated deficit
    (3,240,441 )     (3,123,283 )
Total stockholders’ deficit
    (2,635,128 )     (3,212,905 )
Total Liabilities and Stockholders’ Deficit
  $ 826,656     $ 790,697  
                 
The accompanying notes are an integral part of these condensed consolidated financial statements.
 

 

 
1

 


Green Endeavors, Inc. and Subsidiaries
 
Condensed Consolidated Statements of Operations
 
(Unaudited)
 
             
   
Three Months Ended
 
   
March 31, 2014
   
March 31, 2013
 
Revenue:
           
Services, net of discounts
  $ 616,567     $ 621,482  
Product, net of discounts
    220,898       232,831  
Total revenue
    837,465       854,313  
                 
Costs and expenses:
               
Cost of services
    370,484       350,961  
Cost of product
    128,803       137,250  
Depreciation
    32,926       32,568  
General and administrative
    355,262       336,814  
Total costs and expenses
    887,475       857,593  
Loss from operations
    (50,010 )     (3,280 )
                 
Other income (expenses):
               
Interest income
    207       201  
Interest expense
    (31,094 )     (35,457 )
Interest expense, related parties
    (49,765 )     (50,915 )
Gain (loss) on derivative fair value adjustment
    7,766       (5,633 )
Gain on debt settlement
    6,994       -  
Other income (expense)
    (1,256 )     1,160  
Total other expenses
    (67,148 )     (90,644 )
Net loss
  $ (117,158 )   $ (93,924 )
                 
Net loss per common share – basic and diluted
  $ (0.00 )   $ (0.00 )
                 
Weighted average common shares outstanding – basic and diluted
    173,177,202       22,265,197  
                 
The accompanying notes are an integral part of these condensed consolidated financial statements.
 

 

 
2

 

Green Endeavors, Inc. and Subsidiaries
Condensed Consolidated Statements of Cash Flows
(Unaudited)
    Three Months Ended
    March 31, 2014    
March 31, 2013
           
           
Cash Flows from Operating Activities:
         
Net loss
  $ (117,158 )   $ (93,924 )
Adjustments to reconcile net loss to net cash provided by operating activities:
               
Depreciation
    32,926       32,568  
Debt discount amortization
    18,298       17,699  
(Gain)/ loss on derivative liability fair value adjustment
    (7,766 )     5,633  
(Gain) on settlement of debenture debt
    (6,994 )     -  
Changes in operating assets and liabilities:
               
Accounts receivable
    4,358       (8,819 )
Inventory
    (8,693 )     (5,480 )
Prepaid expenses
    -       5,197  
Other assets
    (15,981 )     (1,166 )
Accounts payable and accrued expenses
    101,699       68,868  
Due to related parties
    61,541       41,212  
Deferred rent
    (1,307 )     2,591  
Deferred revenue
    (8,484 )     (4,476 )
Net cash provided by operating activities
    52,439       59,903  
                 
Cash Flows from Investing Activities:
               
Purchases of property, plant, and equipment
    (19,473 )     (915 )
Net cash used in investing activities
    (19,473 )     (915 )
                 
Cash Flows from Financing Activities:
               
Payments made on notes payable
    (13,186 )     (16,695 )
Payments made on related party notes payable
    (38,395 )     (8,311 )
Payments made on capital lease obligations
    (4,309 )     (3,501 )
Proceeds from issuance of notes payable
    12,021       38,160  
Proceeds from issuance of convertible series B preferred stock
    40,000       -  
Net cash provided by (used in) financing activities
    (3,869 )     9,653  
                 
Increase in cash
    29,097       68,641  
                 
Cash at beginning of period
    105,984       86,586  
                 
Cash at end of period
  $ 135,081     $ 155,227  
                 
Supplemental cash flow information:
               
Cash paid during the period for:
               
Interest
  $ 5,264     $ 15,340  
Non-cash investing and financing activities:
               
Equipment purchased under capital lease
  $ -     $ 6,042  
Conversion of series B preferred shares to common stock
  $ 2,350     $ -  
                 
The accompanying notes are an integral part of these condensed consolidated financial statements.
 
 
 

 
3

 


Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements
March 31, 2014 (Unaudited)

Note 1 – Nature of Operations and Basis of Presentation

Business Description

Green Endeavors, Inc., (“Green”) owns and operates two hair salons carrying the Aveda™ product line through its wholly-owned subsidiaries Landis Salons, Inc. (“Landis”) and Landis Salons II, Inc. (“Landis II”) in Salt Lake City, Utah. Green also owns and operates Landis Experience Center LLC (“LEC”), an Aveda retail store in Salt Lake City, Utah. Green is quoted on the "OTC Pink" marketplace segment under the symbol GRNE.

Organization

Green Endeavors, Inc. was incorporated under the laws of the State of Delaware on April 25, 2002 as Jasper Holdings.com, Inc.  During the year ended December 2004, Green changed its name to Net2Auction, Inc. In July of 2007, Green changed its name to Green Endeavors, Ltd. On August 23, 2010, Green changed its name to Green Endeavors, Inc. and moved the corporate domicile from Delaware to Utah.  Green has four classes of stock as follows: common with 10,000,000,000 shares authorized; preferred with 3,000,000 shares authorized; convertible preferred with 2,000,000 shares authorized; and, convertible supervoting preferred with 10,000,000 shares authorized.  Green is quoted on the "OTC Pink" marketplace segment under the symbol GRNE.

Green is a more than 50% controlled subsidiary of Nexia Holdings, Inc. (“Nexia”).  Nexia is quoted on the Pink Sheets under the symbol NXHD and is not currently a reporting company.

Landis Salons, Inc., a Utah corporation, was organized on May 4, 2005 for the purpose of operating an Aveda Lifestyle Salon. Landis Salons, Inc. is a wholly-owned subsidiary of Green.

Landis Salons II, Inc., a Utah corporation was organized on March 17, 2010 as a wholly-owned subsidiary of Green for the purpose of opening a second Aveda Lifestyle Salon.

Landis Experience Center, LLC (“LEC”), a liability company, was organized on January 23, 2012 as a wholly-owned subsidiary of Green for the purpose of operating an Aveda retail store in the City Creek Mall in Salt Lake City, Utah.

Basis of Financial Statement Presentation

The consolidated financial statements include the accounts of Green and its subsidiaries after elimination of intercompany accounts and transactions. All consolidated subsidiaries are wholly-owned by Green.

Use of Estimates in the Preparation of the Financial Statements

The consolidated financial statements are prepared in conformity with U.S. GAAP, which requires the use of estimates, judgments and assumptions that affect the amounts of assets and liabilities at the reporting date and the amounts of revenue and expenses in the periods presented. We believe that the accounting estimates employed are appropriate and the resulting balances are reasonable; however, due to the inherent uncertainties in making estimates actual results could differ from the original estimates, requiring adjustments to these balances in future periods.

Note 2 – Summary of Significant Accounting Policies

Cash and Cash Equivalents

Investments with original maturities of three months or less at the time of purchase are considered cash equivalents. As of March 31, 2014 and December 31, 2013, Green had no cash equivalents.

Inventory

Inventory consists of items held for resale and is carried at the lower of cost or market. Cost is determined using the first in, first out (“FIFO”) method.
 
 
 
4

 

 
Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

Property, Plant, and Equipment

Property, plant, and equipment are stated at historical cost. Depreciation is generally provided over the estimated useful lives, using the straight-line method, as follows:

Leasehold improvements
Shorter of the lease term or the estimated useful life
Computer equipment and related software
3 years
Furniture and fixtures
3-10 years
Equipment
3-10 years
Vehicle
7 years
Signage
10 years

For the three month periods ended March 31, 2014 and 2013, Green recorded depreciation expense of $32,926 and $32,568, respectively.

Long-Lived Assets

We periodically review the carrying amount of our long-lived assets for impairment. An asset is considered impaired when estimated future cash flows are less than the carrying amount of the asset. In the event the carrying amount of such asset is not considered recoverable, the asset is adjusted to its fair value. Fair value is generally determined based on discounted future cash flow. There were no impairments of long-lived assets during the three month periods ended March 31, 2014 and 2013.

Fair Value Measurements

The fair value of a financial instrument is the amount that could be received upon the sale of an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Financial assets are marked to bid prices and financial liabilities are marked to offer prices. Fair value measurements do not include transaction costs. A fair value hierarchy is used to prioritize the quality and reliability of the information used to determine fair values. Categorization within the fair value hierarchy is based on the lowest level of input that is significant to the fair value measurement. The fair value hierarchy is defined into the following three categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities.
Level 2: Observable market-based inputs or inputs that are corroborated by market data.
Level 3: Unobservable inputs that are not corroborated by market data.

Revenue Recognition

There are primary two types of revenue for the Company: 1) providing hair salon services, and 2) selling hair salon products. Revenue is recognized at the time the service is performed or the product is delivered. All revenue sources are domestic. In some cases, such as the sale of gift cards, revenue is deferred until the gift card is redeemed.

Deferred Revenue

Deferred revenue arises when customers pay for products and/or services in advance of revenue recognition. Green’s deferred revenue consists solely of unearned revenue associated with the purchase of gift certificates for which revenue is recognized only when the service is performed or the product is delivered. As of March 31, 2014 and December 31, 2013, deferred revenue was $55,346 and $63,830, respectively.

Advertising

The Company expenses advertising production costs as they are incurred and advertising communication costs the first time the advertising takes place. For the three month period ended March 31, 2014 and 2013, advertising costs amounted to $19,472 and $13,402, respectively.
 
 
 
5

 

Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

Stock-Based Compensation

Green recognizes the cost of employee services received in exchange for awards of equity instruments as stock-based compensation expense. Stock-based compensation expense is measured at the grant date based on the fair value of the restricted stock award, option, or purchase right and is recognized as expense, less expected forfeitures, over the requisite service period, which typically equals the vesting period. Because the employee is expected to and has historically received shares of common stock on or about the date of the employee stock option grant date as part of the exercise process, the fair value of each stock issuance is determined using the fair value of Green’s common stock on the grant date.

Income Taxes

Deferred income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Also, Green's practice is to recognize interest and/or penalties related to income tax matters in income tax expense. Green is 100% consolidated into its parent company, Nexia, and therefore does not file an income tax return. Its financial amounts are consolidated into the Nexia income tax returns.  As of March 31, 2014 and December 31, 2013, a 100% valuation allowance has been placed against the deferred tax asset and therefore is not reflected on the balance sheets.

Net Loss Per Share

Net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding during the specified period. Diluted earnings per common share is computed by dividing net income by the weighted average number of common shares and potential common shares during the specified period. For the three months ended March 31, 2014, potential common shares are not included in the diluted net loss per share calculation as their effect would be anti-dilutive.  Such potentially dilutive shares are excluded when the effect would be to reduce net loss per share.  There were approximately 2,003,350,604 such potentially dilutive shares excluded as of March 31, 2014.

Reclassification of Financial Statement Accounts

Certain amounts in the December 31, 2013 financial statements have been reclassified to conform to the presentation in the March 31, 2014 financial statements.

Recent Accounting Pronouncements

Management believes the impact of recently issued standards and updates, which are not yet effective, will not have a material impact on Green’s consolidated financial position, results of operations or cash flows upon adoption.

Note 3 – Inventory

Green’s inventory consists of items held for resale and product that is used in services by the Landis and Landis II salons, and all are considered finished goods. Inventory is carried at the lower of cost or market. As of March 31, 2014 and December 31, 2013, inventory amounted to $153,010 and $144,317, respectively.

Note 4 – Property, Plant, and Equipment

The following is a summary of Green’s Property, plant, and equipment by major category as of March 31, 2014:

   
Cost
   
Accumulated Depreciation
   
Net
 
                   
 Computer equipment and related software
  $ 24,917     $ 18,323     $ 6,594  
 Leasehold improvements
    625,004       354,498       270,506  
 Furniture and fixtures
    27,201       25,574       1,627  
 Leased equipment
    76,298       27,358       48,940  
 Equipment
    247,494       164,920       82,574  
 Vehicle
    48,193       27,539       20,654  
 Signage
    25,154       9,000       16,154  
 Total
  $ 1,074,261     $ 627,212     $ 447,049  

 
 
6

 


Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

The following is a summary of Green’s Property, plant, and equipment by major category as of December 31, 2013:

   
Cost
   
Accumulated Depreciation
   
Net
 
 Computer equipment and related software
  $ 22,517     $ 17,458     $ 5,059  
 Leasehold improvements
    625,004       336,023       288,981  
 Furniture and fixtures
    25,347       24,605       742  
 Leased equipment
    76,298       23,543       52,755  
 Equipment
    232,275       158,528       73,747  
 Vehicle
    48,193       25,818       22,375  
 Signage
    25,154       8,310       16,844  
 Total
  $ 1,054,788     $ 594,285     $ 460,503  

Note 5 – Other Assets

The following table shows other assets as of March 31, 2014 and December 31, 2013:

   
March 31,
   
December 31,
 
   
2014
   
2013
 
Lease and utility deposits
  $ 20,914     $ 24,475  
Certificate of deposit, restricted cash (1)
    28,029       27,826  
Other
    30,397       11,058  
Total other assets
  $ 79,340     $ 63,359  

(1)  
The certificate of deposit ("CD") is considered long-term, restricted cash because it is collateral for the June 18, 2010, $100,000 note payable to the Division of Economic Development of Salt Lake City Corporation (see item 2 of Note 9 below). The initial value of the CD was $25,000. As of March 31, 2014 and December 31, 2013, the CD has $3,029 and $2,826 of accrued interest, respectively.

Note 6 – Fair Value Measurements

Our financial assets and (liabilities) carried at fair value measured on a recurring basis as of March 31, 2014 and December 31, 2013, consisted of the following:

   
Total fair
   
Quoted prices
   
Significant other
   
Significant
 
   
value at
   
in active
   
observable
   
unobservable
 
   
March 31,
   
markets
   
inputs
   
inputs
 
Description
 
2014
   
(Level)
   
(Level 2)
   
(Level)
 
Derivative liability (1)
  $ 47,333     $ -     $ 47,333     $ -  
                                 
   
Total fair
   
Quoted prices
   
Significant other
   
Significant
 
   
value at
   
in active
   
observable
   
unobservable
 
   
December 31,
   
markets
   
inputs
   
inputs
 
Description
    2013    
(Level)
   
(Level 2)
   
(Level)
 
Derivative liability (1)
  $ 55,099     $ -     $ 55,099     $ -  

(1)  
Derivative liability amounts are due to the embedded derivatives of certain convertible notes payable issued by the Company and are calculated using the Black Scholes pricing model (see Note 7 - Derivative liability)

 

 
7

 


Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

Note 7 – Derivative Liability

As of March 31, 2014, the Company had a $47,333 derivative liability balance on the balance sheet, and for the three months ended March 31. 2014, the Company recorded a $7,766 gain from derivative liability fair value adjustment.  The derivative liability activity comes from convertible notes payable as follows:

Eastshore Enterprises, Inc.
As discussed in Note 9 – “Notes Payable”, on August 17, 2012, Green issued a $35,000 Convertible Promissory Note to Eastshore Enterprises, Inc. (“Eastshore Note”) that matures August 17, 2014. The Eastshore Note bears interest at a rate of 8% per annum and can be convertible into Green’s common shares, at the holder’s option, at the conversion rate of 54% of the market price (a 46% discount) of the lowest trading price of Green’s common shares during the ten-day period ending one trading day prior to the date of the conversion. Green analyzed the conversion feature of the agreement for derivative accounting consideration under ASC 815-15 “Derivatives and Hedging” and determined that the embedded conversion features should be classified as a derivative because the exercise price of these convertible notes are subject to “reset” provisions in the event the Company subsequently issues common stock, stock warrants, stock options or convertible debt with a stock price, exercise price or conversion price lower than conversion price of these notes. If these provisions are triggered, the conversion price of the note will be reduced.  The Company has determined that the conversion feature is not considered to be solely indexed to the Company’s own stock and is therefore not afforded equity treatment. In accordance with AC 815, the Company has bifurcated the conversion feature of the note and recorded a derivative liability.

The embedded derivative for the Eastshore Note is carried on Green’s balance sheet at fair value. The derivative liability is marked-to-market each measurement period and any unrealized change in fair value is recorded as a component of the income statement and the associated fair value carrying amount on the balance sheet is adjusted by the change.  Green fair values the embedded derivative using the Black-Scholes option pricing model.  The fair value of the derivative at the inception date of the Eastshore Note was $63,636. Of the total, $35,000 was recorded as a debt discount, which is up to but not more than the net proceeds of the note. $28,636 was charged to operations as non-cash interest expense. The fair value of $63,636 was recorded as a derivative liability on the balance sheet.

The debt discount for the Eastshore Note is amortized over the life of the note (approximately two years). On March 31, 2014, Green marked-to-market the fair value of the derivative liabilities related to the Eastshore Note and determined an aggregate fair value of $47,333 and recorded a $7,766 gain from change in fair value of derivative for the three month period ended March 31, 2014. The fair value of the embedded derivative for the note was determined using the Black-Scholes option pricing model based on the following assumptions: (1) dividend yield of 0%, (2) expected volatility of 299%, (3) risk-free interest rate of 0.07%, (4) expected life of .38 years, and (5) estimated fair value of Green’s common stock of $0.0038 per share.

Note 8 – Related Party Transactions

On April 30, 2008, Green entered into a stock transfer agreement with its parent company Nexia and Nexia’s wholly-owned subsidiary DHI whereby they would each sell their holdings in Landis and Newby in exchange for an 8% Series A Senior Subordinated Convertible Debenture with a face amount of $3,000,000. Interest on the debenture commenced on December 30, 2008. DHI has the option, at any time, to convert all or any amount over $10,000 of principal face amount and accrued interest into shares of Common stock, $0.0001 par value per share, at a conversion price equal to 95% of the average closing bid price of the Common stock three days prior to the date notice is received by Green. Green determined that there is a beneficial conversion feature for the debt and recorded a debt discount of $150,000 on April 30, 2008, which is being amortized for 10 years to the maturity date of the debenture. In December 2009, Nexia converted $125,000 of the debenture into common stock of Green and during 2010 Green paid $15,200 of principal on the debenture. During 2010, Nexia sold $500,000 of its holdings of the debenture to unrelated parties for cash thus leaving the related and unrelated party portions of the debenture at $2,359,800 and $500,000, respectively for a total amount of $2,859,800. As of March 31, 2014 and December 31, 2013, the entire amount is considered long-term. The following table shows the related and unrelated party amounts of the debenture and their respective amortized debt discount amounts:
 
   
March 31,
   
December 31,
 
   
2014
   
2013
 
Convertible Debenture - Related Party
           
Principal amount
  $ 2,213,591     $ 2,251,986  
Debt discount
    (51,132 )     (54,263 )
Convertible debenture, net of debt discount
  $ 2,162,459     $ 2,197,723  
                 
Convertible Debenture - Unrelated Party
               
Principal amount
  $ -     $ 500,000  
Debt discount
    -       (10,852 )
Convertible debenture, net of debt discount
  $ -     $ 489,148  
                 
Convertible Debenture - Totals
               
Principal amount
  $ 2,213,591     $ 2,751,986  
Debt discount
    (51,132 )     (65,115 )
Convertible debenture, net of debt discount
  $ 2,162,459     $ 2,686,871  
 

 
8

 

 
Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

The following table summarizes the related party amounts of principal and accrued interest on the Convertible Debentures as of March 31, 2014 and December 31, 2013:

   
March 31,
   
December 31,
 
   
2014
   
2013
 
Principal balance
  $ 2,213,591     $ 2,251,986  
Accrued interest
    -       -  
Total
  $ 2,213,591     $ 2,251,986  

As of March 31, 2014 and December 31, 2013, amounts due to related parties are $170,914 and $109,373, respectively. The $170,914 consists of $4,313 of accrued interest for the note payable to Richard Surber, and $166,601 from various amounts owed to Nexia and its subsidiaries. The $109,373 consists of $2,809 of accrued interest for the note payable to Richard Surber and $106,564 from various amounts owed to Nexia's subsidiaries.

On February 13, 2013, the Board of Directors approved a partial settlement of accrued interest represented by the $3,000,000 Debenture.  Green agreed to issue 4,150,000 Convertible Supervoting shares to Nexia.  The shares were valued based on the value of the conversion shares based upon the closing price of the common stock prior to the date of issuance.

On April 15, 2013, Green issued a Promissory Note in the amount of $37,400 payable to Nexia for cash advanced to Green. Interest on the note is 10% per annum, monthly payments are $1,725.82 and the note is due 24 months from signing. The Company made no payments of the note's principal during the three months ended March 31, 2014.

On May 16, 2013 the Board of Directors approved the issuance of 32,000 Convertible Series B Preferred Stock to two employees (16,000 shares each) for services performed on behalf of the Company pursuant to the 2008 Benefit Plan of the Company. The transaction was recorded at $160,000, which is the 32,000 shares multiplied by the conversion price of $5 multiplied per share. This $160,000 amount was offset against balances Green owed to a subsidiary of Nexia. The shares were issued with a restrictive legend.

On July 31, 2013, Nexia Holdings Inc., converted $169,434 of debt into 84,716,865 shares of common stock.  The transaction was valued at $169,434 with a stated value per share of $0.002 for the common stock.  There was a 50% discount provided and no loss was recorded because it was considered a capital transaction.  The shares were issued with a restrictive legend to Nexia, the parent corporation of the Company.

Note 9 – Notes Payable

A summary of notes payable as of March 31, 2014 and December 31, 2013 is as follows:

   
Interest
 
Maturity
 
March 31,
   
December 31,
 
Creditor
 
Rate
 
Date
 
2014
   
2013
 
Xing Investment Corp. (1)
    10.00 %
5/12/2008
  $ 171,000     $ 171,000  
Salt Lake City Corporation (2)
    3.25 %
8/1/2015
    28,273       33,439  
William and Nina Wolfson (3)
    11.00 %
2/27/2016
    27,802       30,858  
Cyprus Credit Union (4)
    2.69 %
12/5/2014
    8,314       10,920  
Salt Lake City Corporation (5)
    5.00 %
9/1/2017
    36,287       38,644  
Alliance Laundry Services LLC (6)
    7.99 %
3/3/2019
    12,021       -  
Total
              283,697       284,861  
Less: Current portion
              (225,268 )     (225,191 )
Long-term portion
            $ 58,429     $ 59,670  

 
 
9

 
 
Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

A summary of capital leases payable as of March 31, 2014 and December 31, 2013 is as follows:

   
Interest
 
Maturity
 
March 31,
   
December 31,
 
Creditor
 
Rate
 
Date
 
2014
   
2013
 
Castleton Equipment (7)
    16.96 %
4/23/2016
  $ 32,136     $ 35,289  
Imaging Concepts (8)
    10.90 %
2/25/2018
    4,892       5,139  
Time Payment Corp (9)
    17.75 %
9/5/2016
    11,679       12,589  
Total
              48,707       53,017  
Less: Current portion
              (19,148 )     (18,367 )
Long-term portion
            $ 29,559     $ 34,650  

A summary of convertible notes payable as of March 31, 2014 and December 31, 2013 is as follows:

   
Interest
 
Maturity
 
March 31,
   
December 31,
 
Creditor
 
Rate
 
Date
 
2014
   
2013
 
Southridge Partners II, LP (10)
    0.00 %
2/28/2013
  $ 75,000     $ 75,000  
Eastshore Enterprises, Inc. (11)
    8.00 %
8/17/2014
    35,000       35,000  
Debt discount - convertible notes, net
              (6,664 )     (10,979 )
Total, net
              103,336       99,021  
Less: Current portion
              (103,336 )     (99,021 )
Long-term portion
            $ -     $ -  

A summary of the related party note payable as of March 31, 2014 and December 31, 2013 is as follows:

   
Interest
 
Maturity
 
March 31,
   
December 31,
 
Creditor
 
Rate
 
Date
 
2014
   
2013
 
Nexia Holdings, Inc. (12)
    10.00 %
4/15/2015
  $ 27,250     $ 27,250  
Richard D. Surber (13)
    20.00 %
11/6/2017
    25,000       25,000  
Total
              52,250       52,250  
Less: Current portion
              (52,250 )     (45,488 )
Long-term portion
            $ -     $ 6,762  

(1)  
On May 12, 2006, Green borrowed $171,000 from Xing Investment Corp with a convertible promissory note. The note is interest bearing at 10% per annum with no interest due until the note maturity date of May 12, 2008. Both principal and accrued interest, at the option of the note holder, may be converted into Common stock of Green at $0.01 per share. The note was not liquidated at the maturity date and is currently in default. No payments have been made on the obligation because Green is unable to locate Xing Investment Corp. or its representatives. As of March 31, 2014 and December 31, 2013, accrued interest reported in accounts payable and accrued expenses was $34,200.

(2)  
On June 18, 2010, Landis Salons, Inc. received a loan in the amount of $100,000 from the Division of Economic Development of Salt Lake City Corporation. The loan includes a 1% origination fee and bears interest at the rate of 3.25% per annum. Principal and interest payments are made monthly over a five year term commencing August 1, 2010. The loan is secured by a $25,000 certificate deposit held in the name of Landis Salons, Inc. and is personally guaranteed by Richard Surber, CEO of Green. The certificate of deposit is considered restricted because it is collateral for the loan. As of March 31, 2014, the note balance is $28,273.  Principal payments made on the note during the three months ended March 31, 2014 amounted to $5,166.

(3)  
On February 27, 2012, Green and Landis Experience Center, LLC issued an 11% note payable in the principal face amount of $50,000 to William and Nina Wolfson in exchange for a cash payment of the same amount. The note has a due date of February 27, 2016. The note provides for monthly payments in the amount of $1,292.28 of principal and interest.  In addition to the Company’s guarantee to the note, Richard Surber has personally guaranteed the note.  As of March 31, 2014, the note balance is $27,802.  Principal payments made on the note during the three months ended March 31, 2014 amounted to $3,056.
 

 
10

 


Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

(4)  
On September 5, 2012, Landis Salons, Inc. received a loan in the amount of $22,959 from Cyprus Credit Union for the refinancing of a Company truck. The loan replaced the loan for the truck to Chase bank (see loan #3 above). The loan has a maturity date of December 5, 2014 and bears interest at the rate of 2.69% per annum. Principal and interest payments of $899 are made monthly over 27 months commencing October 5, 2012. The loan is secured by a lien on the vehicle in addition to the corporate guarantee for the loan. Richard Surber, CEO of the Company has personally guaranteed the loan. As of March 31, 2014, the note balance is $8,314. Principal payments made on the note during the three months ended March 31, 2014 amounted to $2,606.

(5)  
On August 20, 2012, the Board of Directors of LEC approved that LEC enter into a loan agreement with Salt Lake City Corporation in the amount of $50,000.  Pursuant to the board approval, a note in the amount of $50,000 was issued on August 21, 2012. The note bears interest at 5% per annum and requires 60 monthly installments of $943.56 commencing October 1, 2012.  In addition to corporate guarantees and the personal guarantee by Richard Surber, President, CEO, and Director of LEC, a certificate of deposit is being held as collateral for the loan. As of March 31, 2014, the note balance was $36,287.  Principal payments made on the note during the three months ended March 31, 2014 amounted to $2,357.

(6)  
On March 3, 2014, Landis Salons, Inc. entered into a loan agreement with Alliance Laundry Services LLC in the amount of $12,021 for the financing of professional laundry equipment.  The note bears interest at 7.99% and calls for monthly 60 monthly payments of $243.68 commencing when the equipment is delivered for installment.  In addition to corporate guarantees, Richard Surber, President, CEO, and Director of Landis is a personal guarantor and the note is secured by the equipment.  As of March 31, 2014, the equipment had not been delivered and therefore no payments have been made.

(7)  
On April 23, 2012, Landis Salons, Inc. entered into a capital lease financing agreement in the principal amount of $53,230 with Castleton Capital Corporation. The lease agreement requires 48 monthly payments of principal and interest in the amount of $1,535. Interest is at the rate of 16.96% per year and the maturity date is April 23, 2016. Landis has the option to purchase the leased salon equipment at maturity for a $1 bargain purchase amount. The Company applied the guidance of ASC 840 in its determination of the lease being a capital lease. In addition to the Company’s guarantee for the debt, Richard Surber is personal guarantor to the lease. As of March 31, 2014, the note balance is $32,136. Principal payments made on the note during the three months ended March 31, 2014 amounted to $3,152.

(8)  
On February 25, 2013, Landis Salons, Inc. entered into a capital lease financing agreement in the principal amount of $5,911 with Imaging Concepts. The lease agreement requires 60 monthly payments of principal and interest in the amount of $128.22. Interest is at the rate of 10.9% per year and the maturity date is February 25, 2018. Landis has the option to purchase the leased salon equipment at maturity for a $1 bargain purchase amount. The Company applied the guidance of ASC 840 in its determination of the lease being a capital lease. In addition to the Company’s guarantee for the debt, Richard Surber is personal guarantor to the lease. As of March 31, 2014, the note balance is $4,892. Principal payments made on the note during the three months ended March 31, 2014 amounted to $247.

(9)  
On July 26, 2012, Landis Salons, Inc. entered into a capital lease financing agreement in the principal amount of $16,826 with Time Payment Corporation. The lease agreement requires 48 monthly payments of principal and interest in the amount of $485. Interest is at the rate of 17.75% per year and the maturity date is September 5, 2016. Landis has the option to purchase the leased salon equipment at maturity for $2,178 or less. The Company applied the guidance of ASC 840 in its determination of the lease being a capital lease. In addition to the Company’s guarantee for the debt, Richard Surber is personal guarantor to the lease. As of March 31, 2014, the note balance is $11,679. Principal payments made on the note during the three months ended March 31, 2014 amounted to $909.

(10)  
On August 15, 2012, Green issued a $75,000 promissory convertible promissory note to Southridge Partners II, LP as a condition of Southridge entering into an Equity Purchase Agreement with the Company (see Note 11). The transaction has been handled as a private sale exempt from registration under Rule 506 of the Securities Act of 1933. The note bears no interest and matures on February 28, 2013 at which time a balloon payment of the entire principal amount is due. The holder of the note is entitled any time after the maturity date to convert the note into common stock of the Company at 70% of the average of the two lowest closing bid prices for the five day prior to the date of the conversion. The Company determined the note contained a beneficial conversion feature and therefore recorded a $32,143 debt discount. As of March 31, 2014, the balance of the note was $75,000 and the balance of the debt discount was $0. No payments were made on the note during the three months ended March 31, 2014.

 
 
11

 
Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

(11)  
On August 17, 2012, Green issued a $35,000 convertible promissory note to Eastshore Enterprises, Inc. Green converted $15,000 of accounts payable to Eastshore to the note and also received $20,000 in cash for the loan. The transaction has been handled as a private sale exempt from registration under Rule 506 of the Securities Act of 1933. The note matures on August 17, 2014 and bear interest at a rate of 8% per annum. After one year from issuance, the holder can be convertible into Green’s common shares at the conversion rate of 54% of the market price of the lowest price of Green’s common shares during the ten-day period ending one trading day prior to the date of the conversion. As of March 31, 2014, none of the note had been converted into shares of common stock. As of March 31, 2014, the balance of the note was $35,000 and the balance of the debt discount was $6,664. No payments have been made on the note as of March 31, 2014.

The exercise price of these convertible notes are subject to “reset” provisions in the event the Company subsequently issues common stock, stock warrants, stock options or convertible debt with a stock price, exercise price or conversion price lower than conversion price of these notes. If these provisions are triggered, the conversion price of the note will be reduced.  As a result, the Company has determined that the conversion feature is not considered to be solely indexed to the Company’s own stock and is therefore not afforded equity treatment. In accordance with AC 815, the Company has bifurcated the conversion feature of the note and recorded a derivative liability (see Note 7 - Derivative Liability).

(12)  
On April 15, 2013, Green entered into a promissory note with its parent company, Nexia Holdings, Inc., in the amount of $37,400 for cash advanced to Green. Interest on the note is 10% per annum, monthly payments are $1,726 and the note is due 24 months from signing. As of March 31, 2014, the principal balance on the note was $27,250.  No principal payments have been made on the note as of March 31, 2014.

(13)  
On November 5, 2012, Landis Salons II, Inc. entered into a promissory note with Richard Surber, President, CEO and Director of Green, for the sum of $25,000 for funds loaned. The note bears interest at the rate of 20% per annum, with a term of five years and monthly payments of $662.35 and a demand feature by which the note can be called upon the demand of Mr. Surber. Landis Salons II as security for the note pledged all of its assets, stock in trade, inventory, furniture, fixtures, supplies, any intangible property and all tangible personal property of Landis Salons II and all and any other assets to which Landis Salons II holds title or claims ownership or that is hereafter acquired by Landis Salons II, subject only to purchase money liens held by sellers or grantors. As of March 31, 2014, the balance of the note was $25,000.  No principal payments have been made on the note as of March 31, 2014. Mr. Surber is also providing his personal guaranty for several lines of credit and credit cards that are being utilized by the company and its operating subsidiaries. In addition to the above, Mr. Surber is a personal guarantor to notes payable by the Company with remaining principal balances of $176,615. Subsequent to March 31, 2014, Mr. Surber continues to provide his personal guaranty for several lines of credit, credit cards, and loans that are being utilized by the Company and its subsidiaries. The total amount of these credit obligations could exceed the amount of $300,000 from time to time.

As of March 31, 2014, Mr. Surber is a personal guarantor to various notes payable by the Company with remaining principal balances of $137,695. Subsequent to March 31, 2014, Mr. Surber continues to provide his personal guaranty for several lines of credit, credit cards, and loans that are being utilized by the Company and its subsidiaries. The total amount of these credit obligations could exceed the amount of $300,000 from time to time.

Note 10 – Lease Commitments

Operating Leases
Facilities are leased under operating leases expiring at various dates through September, 2020. Certain of these leases contain renewal options. For the three month periods ended March 31, 2014 and 2013, rent expense under operating leases was $52,738 and $58,714, respectively.

As of March 31, 2013, future minimum lease payments under non-cancelable operating leases were as follows:
   
Operating Leases
 
For the fiscal years ending December 31:
     
2014 - remainder
  $ 150,417  
2015
    188,415  
2016
    131,741  
2017
    137,801  
2018
    145,575  
Thereafter
    203,149  
Total operating lease payments
  $ 957,098  

 

 
12

 


Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

Capital Leases
The Company entered into three non-cancelable capital leases for salon and office equipment during 2012 and 2013. The Company evaluated the leases at the time of purchase and determined that the lease agreements each contain a beneficial buy-out option wherein the Company has the option to buy the equipment for $1 at the end of the lease terms. Under the guidance in ASC 840, the Company has classified the leases as capital leases, accordingly, the salon equipment under the leases with a cost of $76,298 has been capitalized and included with the Company's property, plan, and equipment and is depreciated as such. The Company used the discounted value of future payments as the fair value of this asset and has recorded the discounted value of the remaining payments as a liability.

Capital leases payable outstanding were as follows:

   
March 31,
   
December 31,
 
   
2014
   
2013
 
Total
  $ 48,707     $ 53,017  
Less current portion
    (19,148 )     (18,367 )
Long-term portion
  $ 29,559     $ 34,650  

As of March 31, 2014, future minimum lease payments under non-cancelable capital leases were as follows:

   
Capital Leases
 
For the fiscal years ending December 31:
     
2014 - remainder
  $ 19,332  
2015
    25,776  
2016
    12,042  
2017
    1,539  
2018
    259  
Thereafter
    -  
Total operating lease payments
    58,948  
Less interest for the terms
    (10,242 )
Total, net
  $ 48,706  

Note 11 – Stockholders’ Deficit

Preferred Stock
Green is authorized to issue 15,000,000 shares of preferred stock (par value $.001 per share). Green’s preferred stock may be divided into such series as may be established by the Board of Directors. As of December 31, 2013, Green has designated 12,000,000 of the preferred stock into two series as follows: 2,000,000 shares of Convertible Series B Preferred and 10,000,000 shares of Convertible Supervoting Preferred.

The Preferred Stock is classified as equity as long as there are sufficient shares available to effect the conversion. In some instances certain contracts may pass the option to receive cash or common stock to the shareholder. In this case, it is assumed that a cash settlement will occur and balance sheet classification of the affected Preferred Stock and related preferred paid-in capital as a liability.

Convertible Supervoting Preferred Stock
Each share of the Convertible Supervoting Preferred Stock is convertible into 100 shares of Green’s Common stock and has the voting rights equal to 100 shares of common stock.

During the three month period ended March 31, 2014, there were no issuances or conversions of Convertible Supervoting Preferred shares.

As of March 31, 2014 and December 31, 2013, Green had 10,000,000 and 10,000,000 shares of Convertible Supervoting Preferred stock issued and outstanding, respectively.
 

 
13

 


Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

Convertible Series B Preferred Stock
Each share of Green’s Convertible Series B Preferred Stock has one vote per share and is convertible into $5.00 worth of common stock. The number of common shares received is based on the average closing bid market price of Green's common stock for the five days before conversion notice date by the shareholder. Convertible Series B Preferred Stock shareholders, at the option of Green, can receive cash or common stock upon conversion.

During the three months ended March 31, 2014, the Board of Directors approved the conversions of 27,140 shares of Series B Preferred shares into 23,505,769 shares of Common Stock. The shares were converted at prices per share of approximately $0.00340 to $0.00646 based on the conversion provisions for the Convertible Series B Preferred Stock designation.

On March 28 2014, the Board of Directors approved the issuance of a total of 189,123 shares of the Company's Convertible Preferred Series B Stock in exchange for cancellation of the principal and accrued interest of the five, $100,000 each, 8% Series A Senior Subordinated Convertible Redeemable Debentures (the "Debentures").  The Debentures were held by two unrelated parties and amounted to $500,000 in principal and $161,929 of accrued interest for a total of $661,929.  The Company recognized a gain of $6,994 on the transaction.

As of March 31, 2014 and December 31, 2013, Green had 743,687 and 561,704 shares of Convertible Series B Preferred stock issued and outstanding, respectively.

Common Stock
Green is authorized to issue 10,000,000,000 shares of common stock (par value $0.0001 per share).

On or about March 22, 2013, the Company received the consent of a majority of the voting rights of the shareholders of the Company to carry out a reverse stock split of the common stock of the Company on the basis of one share for each two hundred shares of outstanding common stock and to change the par value of the common stock to $0.0001. The action as proposed was approved by the Board of Directors and notice was provided through the filing of a Form 14C Information Statement with the SEC and the reverse stock split was effective as of April 10, 2013. All common stock share quantities, prices, and par values contained in these financial statements and accompanying footnotes that occurred before April 10, 2013, have been retroactively restated to reflect the occurrence of the split and par value change.

As of March 31, 2014 and December 31, 2013, Green had 190,077,904 and 166,572,135 shares of common stock issued and outstanding, respectively.

Note 12 – Stock-Based Compensation

On December 2, 2011, the Board of Directors approved a stock-based compensation program entitled The 2011 Benefit Plan of Green Endeavors, Inc. (the “Plan”) wherein common stock options are granted to employees. A total of 1,500,000 shares of the Green’s common stock (par value $0.0001) are authorized to be issued or granted to employees (“Employees”) under the Plan. Employees include actual employees or certain non-employee, consultants and advisors of Green, its subsidiaries, and parent company. The Plan is designed to attract and retain employees.

Under the Plan and during the year ended December 31, 2012, the company granted 730,000 stock options to five employees for services. For the year ended December 31, 2012, stock-based compensation expense of $71,775 was accounted for under the fair value method of accounting using a Black-Scholes valuation model to measure stock option expense at the date of grant. The weighted average components used for the calculation of the fair value for the options granted were approximately:  $0.08 – exercise price, one year term, 502% volatility, and a .18% risk free rate.

Under the Plan and during the year ended December 31, 2013, the Company did not grant any stock options. At March 31, 2014, the aggregate intrinsic value of all options outstanding and exercisable was $0. As of March 31, 2014, 1,030,000 shares under the grants had been exercised and there were no unexercised grants. For the three months ended March 31, 2014, there were no expired or cancelled grants. As of March 31, 2014, there were 470,000 shares available for future stock-based compensation grants.

Note 13 – Equity Purchase Agreement

On August 15, 2012, Green Endeavors Inc. (the “Company”) entered into an Equity Purchase Agreement (“Agreement”) with Southridge Partners II, LP (“Southridge”) wherein Southridge has committed to purchase up to $10,000,000 of the Company’s common stock over 36 months. The Company may draw on the facility from time to time in the form of puts, as and when it determines appropriate up to a maximum of less than 4.99% of the issued and outstanding shares of common stock of the Company per put notice. Southridge’s purchase price for each put is set at 91% of the lowest closing bid price of the common stock of the Company during the pricing period as defined in the Agreement as the period beginning on the Put Notice Date and ending on and including the date that is five Trading Days after such Put Notice Date.  The option to draw down on the equity line is at the sole direction of the company. The Company is obligated to file one or more registration statements with the SEC to register the sale to Southridge of shares of common stock issued or issuable under the Agreement. The Company has agreed to file with the SEC an initial registration statement of From S-1 in order to carry out the terms of the Agreement. Upon the execution of the Agreement the Company issued to Southridge a $75,000 convertible promissory note as a condition to Southridge entering into the Agreement, which included preparation of the Agreement (see Note 9 - Notes Payable). As of March 31, 2014, there were no draws taken.
 

 
14

 


Green Endeavors, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (continued)
March 31, 2014 (Unaudited)

Note 14 – Concentration of Risk

Supplier Concentrations
The Company purchases most of its salon inventory that is used for service and product sales from Aveda. Aveda product purchases for the three months ended March 31, 2014 and for the year ended December 31, 2013 accounted for approximately 99% and 99%, respectively, of salon products purchased.

Note 15 – Going Concern

Generally accepted accounting principles in the United States of America contemplate the continuation of Green as a going concern. As of and for the three months ended March 31, 2013, Green had negative working capital of $911,070 and a net loss of $117,158, respectively, which raises substantial doubt about Green’s ability to continue as a going concern. Green’s ability to continue as a going concern is contingent upon the successful completion of additional financing arrangements and its ability to successfully fulfill its business plan. Management plans to attempt to raise additional funds to finance the operating and capital requirements of Green through a combination of equity and debt financings. While Green is making its best efforts to achieve the above plans, there is no assurance that any such activity will generate funds that will be sufficient for operations.

Note 16 – Subsequent Events

On April 2, 2014, the Board of Directors approved the conversion of 6,532 shares of Series B Preferred Stock held by an investor into 5,336,601 shares of Common Stock. The shares were converted at $0.00612 per share based on the conversion provisions for the Series B Preferred Stock designation.

In accordance with ASC 855-10 Company management reviewed all material events through the date of this report and there are no additional material subsequent events to report.
 

 
15

 


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion should be read in conjunction with the Condensed Consolidated Financial Statements and notes thereto included in this Quarterly Report on Form 10-Q, or this Quarterly Report, and in conjunction with our Form 10-K for the fiscal year ended December 31, 2013 and Form 10-Q for the quarter ended March 31, 2013. Certain of these statements, including, without limitation, statements regarding the extent and timing of future revenues and expenses, customer demand and other statements using words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “forecast,” “intends,” “may,” “plans,” “projects,” “should,” “will” and “would,” and words of similar import and the negatives thereof, constitute forward-looking statements. These statements are predictions based upon management’s best judgment at the time they are made about future events that are not historical facts. Actual results could vary materially as a result of certain factors, including but not limited to, those expressed in these statements. We refer you to the “Risk Factors,” “Results of Operations,” and “Liquidity and Capital Resources” sections contained in this Quarterly Report, which identify important risks and uncertainties that could cause actual results to differ materially from those contained in the forward-looking statements.

We urge you to consider these factors carefully in evaluating the forward-looking statements contained in this Quarterly Report. All subsequent written or oral forward-looking statements attributable to our company or persons acting on our behalf are expressly qualified in their entirety by these cautionary statements. The forward-looking statements included in this Quarterly Report are made only as of the date of this Quarterly Report. We do not intend, and undertake no obligation, to update these forward-looking statements.

Overview

Green Endeavors, Inc. (“Green”) is a Utah corporation originally formed on April 25, 2002. Our fiscal year ends on December 31. We have never filed bankruptcy nor been through any similar financial reorganization.

As of March 31, 2014, we operate two high-quality hair care salons that feature Aveda™ products for retail sale. Landis Salons, Inc. (“Landis I”) operates its business within a 4,000 square foot space located in the Liberty Heights District of Salt Lake City, Utah as an Aveda Lifestyle Salon. Landis Salons II, Inc. (“Landis II”) operates within a 3,024 square foot space located in the Marmalade District of Salt Lake City, Utah under the Landis Lifestyle Salon brand as an Aveda Lifestyle Salon.  A third location opened August 16, 2012, and operates as an Aveda Experience Center ("LEC") in the City Creek Mall in Salt lake City, Utah.

Aveda Lifestyle Salons can be distinguished from Aveda Concept Salons in that Aveda Lifestyle Salons are required to carry all of Aveda’s products and must meet a higher threshold for product sales than Aveda Concept Salons. An Aveda Lifestyle Salon is the highest level within the Aveda hierarchy of salons which is classified by higher purchasing volume, location, array of products carried and size of retail space.

Salon operations consist of three major components, an Aveda™ retail store, an advanced hair salon, and a training academy, which educates and prepares future staff about the culture, services, and products provided by the salon. The design of the salons is intended to look modern and feel comfortable, appealing to both genders, and all age groups.

Additional information on Landis can be found on its website at: www.landissalons.com

Critical Accounting Estimates

In preparing our Condensed Consolidated Financial Statements, we make assumptions, judgments and estimates that can have a significant impact on our revenue, operating income and net income, as well as on the value of certain assets and liabilities on our Consolidated Balance Sheets. We base our assumptions, judgments and estimates on historical experience and various other factors that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates under different assumptions or conditions. At least quarterly, we evaluate our assumptions, judgments and estimates and make changes accordingly. Historically, our assumptions, judgments and estimates relative to our critical accounting estimates have not differed materially from actual results.

Results of Operations

The following discussion examines our results of operations and financial condition based on our Condensed Consolidated Financial Statements for the three month periods ended March 31, 2014 and 2013.

For the three months ended March 31, 2014, we owned and operated two wholly owned subsidiaries.  Two of the subsidiaries, Landis Salons, Inc. and Landis Salons II, Inc., operate as full-service hair and retail salons featuring the Aveda™ line of products. The third subsidiary, Landis Experience Center, LLC, is a retail Aveda experience center.

 
 
16

 
 
Revenue

We generate revenue through the sale of services and products in the hair salon industry. For the three month periods ended March 31, 2014 and 2013, we had net sales of $837,465 and $854,313, respectively. Our net sales decreased 16,848 or 2.0% for the three months ended March 31, 2014.

The following table shows the change in service revenue by salon for the three month periods ended March 31, 2014 and 2013:

   
Three Months Ended
   
Increase (Decrease)
 
   
March 31,
   
March 31,
   
Over Prior Period
 
Salon
 
2014
   
2013
   
Dollar
   
Percentage
 
Liberty Heights
  $ 437,151     $ 443,777     $ (6,626 )     -1.5 %
Marmalade
    179,001       176,070       2,931       1.7 %
City Creek
    415       1,635       (1,220 )     n/a  
Total Service Revenue
  $ 616,567     $ 621,482     $ (4,915 )     -0.8 %

As can be seen from the above table our three locations experienced an 0.8% decline of service revenues for the three month period ending March 31, 2014 over the comparable period of product sales for 2013.  This minor decrease is mostly due to changes in staffing wherein several of the of the senior stylists who produce more revenue have been performing other non-revenue producing activities, such as training new artists in the Landis II salon as well as attrition and vacations.

The following table shows the change in product revenue by salon for the three month periods ended March 31, 2014 and 2013:

   
Three Months Ended
   
Increase (Decrease)
 
   
March 31,
   
March 31,
   
Over Prior Period
 
Salon
 
2014
   
2013
   
Dollar
   
Percentage
 
Liberty Heights
  $ 123,388     $ 133,985     $ (10,597 )     -7.9 %
Marmalade
    49,200       52,837       (3,637 )     -6.9 %
City Creek
    48,310       46,009       2,301       5.0%  
Total Product Revenue
  $ 220,898     $ 232,831     $ (11,933 )     -5.1 %

As can be seen from the above table our three locations experienced a 5.1% decline of product revenues for the three month period ended March 31, 2014 over the comparable period of product sales for 2013. This decline in product revenue growth is primarily due the Company's senior staff spending more time towards training programs for new artists.  This reduces time available for sales of products.

Costs of Revenue

The following table shows cost of revenue by type as a percentage of related revenue for the three month periods ended March 31, 2014 and 2013:

   
Three Months Ended
 
   
March 31,
   
March 31,
 
   
2014
   
2013
 
Services
    60.1 %     56.5 %
Product
    58.3 %     58.9 %

The above table shows the cost of services revenue being 3.6% more for the three month period ended March 31, 2014 over the comparable period of service sales for 2013.  This increase in service cost is primary due to the Company's senior staff spending more time towards training programs for new artists, which generates less revenue as compared to the continued payroll expenses. The 0.6% decrease in product costs for the same comparable period is primarily due to less inventory shrinkage.


 
17

 
 
Operating Expenses

The following table shows general and administrative expenses for the three months ended March 31, 2014 and 2013:

   
Three Months Ended
 
   
March 31,
   
March 31,
       
   
2014
   
2013
   
Change
 
Salaries and wages
  $ 112,380     $ 110,706     $ 1,674  
Rent
    52,738       58,714       (5,976 )
Advertising
    19,472       13,402       6,070  
Credit card merchant fees
    15,037       16,934       (1,897 )
Insurance
    15,229       14,051       1,178  
Utilities and telephone
    15,149       15,320       (171 )
Professional services
    78,609       72,171       6,438  
Repairs and maintenance
    9,910       8,086       1,824  
Dues and subscriptions
    6,634       5,373       1,261  
Office expense
    9,210       10,654       (1,444 )
Travel
    3,914       4,097       (183 )
Investor relations and company promotion
    8,265       494       7,771  
Other
    8,715       6,812       1,903  
Total general and administrative expenses
  $ 355,262     $ 336,814     $ 18,448  

The above table shows an $18,448 increase in general and administrative expenses. As can be seen above there are several increases and decreases in the various categories the most notable of which are those of advertising, professional services, and investor relations and company promotion for an aggregate increase of $20,279 in the three month period ended March 31, 2014 compared to the three month period ended March 31, 2013.

Depreciation expense for the three months ended March 31, 2014, was $32,926 compared to $32,568 for the comparable three months ended March 31, 2013. The relatively small increase of $358 is primarily due to an increase in equipment purchased during the three months ended March 31, 2014.

Other Expense

Other expense for the three months ended March 31, 2014, decreased to $67,158 from $90,644 for the comparable three months ended March 31, 2013, a decrease of $23,496.  This decrease is primarily attributable to interest expense being $4,393 less, the derivative fair value adjustment change was $13,399 less, and there was a $6,994 gain on the settlement of debenture debt during the three month period ending March 31, 2014 that was not present in the comparable period 2013.

 
Liquidity and Capital Resources

Cash and Investments in marketable securities
As of March 31, 2014, our principal source of liquidity consisted of $135,081 of cash, compared to $105,984 as of December 31, 2013. Our primary sources of cash during the three month period ended March 31, 2014 were customer payments for salon services and products and proceeds from issuance of convertible series B preferred stock. Our primary uses of cash during the three month period ended March 31, 2014 were payments relating to salaries, rent, and other general operating expenses as well as payments of notes payable.

Working Capital
We had a working capital deficit of $911,070 as of March 31, 2014. Our current assets were $300,267, which consisted of $135,081 in cash, $12,176 in accounts receivable, and $153,010 in inventory. Our total assets were $826,656, which included $447,049 in property and equipment (net), and $79,340 in other assets. Our current liabilities were $1,211,337, including $425,549 in accounts payable and accrued expenses, $170,914 in amounts due to related parties, $400,002 in the current portion of convertible notes and notes payable and capital leases payable, $55,346 in deferred revenue, and a $47,333 derivative liability. Our long-term liabilities were $2,250,447. Our total stockholders’ deficit at March 31, 2014 was $2,635,128.
 

 
18

 


Working capital increased by $37,744 as of March 31, 2014, compared to December 31, 2013 primarily due to the various changes in current assets and current liabilities that net to the overall change in working capital for the three month period.

Cash Flows from Operating Activities
Cash flows from operating activities include net loss, adjusted for certain non-cash charges, as well as changes in the balances of certain assets and liabilities. Net cash provided by operating activities for the three month period ended March 31, 2014 was $52,439 compared to $59,903 provided by operating activities for the three months ended March 31, 2013. This small $7,464 change in cash is made up of several small changes in the operating activities of the Company the most significant of which $22,604 and $20,329 more cash used for accounts payable and accrued expenses and amounts due to related parties, respectively.

Cash Flows from Investing Activities
Cash flow used in investing activities for the three months ended March 31, 2014 was $19,473 compared to $915 for the three months ended March 31, 2013, a $18,558 difference.  The change was due to purchases of property and equipment.

Cash Flows from Financing Activities
Cash flow used in financing activities for the three months ended March 31, 2014 was $3,869 compared to $9,653 provided by financing activities for the three months ended March 31, 2013, a change of $13,522. For the three months ended March 31, 2014 compared to the three months ended March 3, 2013, there was $27,383 more in payments made for debt obligations, $26,139 less in the proceeds of new debt issuances, and $40,000 more in the proceeds from issuance of convertible series B preferred stock.

Other Factors Affecting Liquidity and Capital Resources

We have insufficient current assets to meet our current liabilities due to negative working capital of $911,070 as of March 31, 2014. Historically, we have funded our cash needs from a combination of revenues, carried payables, sales of equity, and debt transactions. Since we are not currently realizing net cash flows from our business, we may need to seek financing to continue our operations. Prospective sources of funding could include shareholder loans, equity sales or loans from other sources though no assurance can be given that such sources would be available or that any commitment of support is forthcoming to date.

8% Series A Senior Subordinated Convertible Redeemable Debentures
On April 30, 2008, we entered into a stock transfer agreement with our parent company Nexia and Nexia’s wholly-owned subsidiary DHI whereby they would each sell their holdings in Landis and Newby in exchange for an 8% Series A Senior Subordinated Convertible Debenture with a face amount of $3,000,000. Interest on the debenture commenced on December 30, 2008. The debenture holder has the option, at any time, to convert all or any amount over $10,000 of principal face amount and accrued interest into shares of Common stock, $0.0001 par value per share, at a conversion price equal to 95% of the average closing bid price of the common stock three days prior to the date we receive notice.  In February of 2011, DHI transferred the Debenture to Nexia in exchange for the release of debt obligations owed to Nexia by DHI and Nexia is the current holder of the Debenture.

We do not intend to pay cash dividends in the foreseeable future.

We expect to purchase property or equipment as part of our normal ongoing operations.

Going Concern

Our audit opinion for the year ended December 31, 2013 expressed substantial doubt as to our ability to continue as a going concern as a result of recurring losses and negative working capital. These conditions raise substantial doubt about our ability to continue as a going concern. Management’s plans to address our ability to continue as a going concern include raising additional funds to finance the operating and capital requirements through a combination of equity and debt financings. While we are making our best efforts to achieve the above plans, there is no assurance that any such activity will generate funds that will be available for operations.

Impact of Inflation

We compensate some of our salon employees with percentage commissions based on sales they generate. Accordingly, this provides us certain protection against inflationary increases, as payroll expense is a variable cost of sales. In addition, we may increase pricing in our salons to offset any significant increases in wages and cost of services provided. Therefore, we do not believe inflation has had a significant impact on the results of our operations.

Off-Balance Sheet Arrangements

As of March 31, 2014 and December 31, 2013, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of SEC Regulation S-K.

 
 
19

 
 
Item 3. Quantitative and Qualitative Disclosures About Market Risk

Not required for smaller reporting companies pursuant to Item 305 of Regulation S-K.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We carried out an evaluation required by Rule 13a-15 of the Securities Exchange Act of 1934, as amended, or the Exchange Act, under the supervision and with the participation of our management, including the Chief Executive Officer, or CEO, and the Chief Financial Officer, or CFO, of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13-15(e) and 15d-15(e) under the Exchange Act) as of March 31, 2014.

The evaluation of our disclosure controls and procedures included a review of our processes and the effect on the information generated for use in this Quarterly Report on Form 10-Q. In the course of this evaluation, we sought to identify any material weaknesses in our disclosure controls and procedures, to determine whether we had identified any acts of fraud involving personnel who have a significant role in our disclosure controls and procedures, and to confirm that any necessary corrective action, including process improvements, was taken. This type of evaluation is performed every fiscal quarter so that our conclusions concerning the effectiveness of these controls can be reported in our periodic reports filed with the SEC. We intend to maintain these disclosure controls and procedures and to modifying them as circumstances warrant.

Based on evaluation as of March 31, 2014, the CEO and CFO have concluded that our disclosure controls and procedures were not effective to provide reasonable assurance that the information required to be disclosed by us in our reports filed or submitted under the Exchange Act (i) is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) is accumulated and communicated to our management, including the CEO and CFO, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

Based on management's most recent evaluation of our company's internal control over financial reporting, management determined that there were no changes in our company's internal control over financial reporting that has materially affected, or is reasonably likely to materially affect our internal control over financial reporting that occurred during the most recent fiscal quarter.

Inherent Limitations on Effectiveness of Controls
Our management, including our CEO and CFO, does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent or detect all error and all fraud. Internal control over financial reporting, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of internal control are met. Further, the design of internal control must reflect the fact that there are resource constraints, and the benefits of the control must be considered relative to their costs. While our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable assurance of their effectiveness, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within Green Endeavors, Inc. have been detected.

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

No material change in any legal matter, as reported in the Annual Report on Form 10-K for the years ended December 31, 2013 and 2012, occurred during the three months ended March 31, 2014.

Item 1A. Risk Factors

Our business faces many risks. Described below are what we believe to be the material risks that we face. If any of the events or circumstances described in the following risks actually occurs, our business, financial condition or results of operations could suffer.

Our ability to continue as a going concern is in doubt absent obtaining adequate new debt or equity financing and achieving sufficient sales levels.

We have limited capital. Because we do not have sufficient working capital for continued operations for at least the next 12 months our continued existence is dependent upon us sustaining operating profitability or obtaining the necessary capital to meet our expenditures. Our operating capital requirements, in excess of what is generated from operations, for the next 12 months are approximately $500,000. This primarily consists of the costs associated with our financial statement reporting obligations. At this time, we are still in the process of identifying additional salon locations within the Salt Lake valley. The funding for our operations will primarily come from private investors purchasing our Preferred stock, making loans secured by convertible promissory notes, as well as obtaining traditional lines of credit and loans to finance equipment, furniture, leasehold improvements and operations. We cannot assure you that we will be able to generate sufficient sales or raise adequate capital to meet our future working capital needs.
 

 
20

 


The voting control held by Nexia Holdings Inc. creates an anti-takeover or change of control limitation. Nexia currently holds voting control of the Company through its ownership of Supervoting preferred stock.

As of May 20, 2014, the 10,000,000 shares of Supervoting Preferred Stock (100 votes for each share) held by Nexia combined with the 96,493,181 shares of common stock provide Nexia with voting control over any proposal requiring a vote of the shareholders. Through its ownership of the preferred voting shares and common stock it holds voting rights equal to 1,096,493,181 shares of common stock. This effectively gives Nexia a veto over any attempt to take over or change control of the Company. Such an event would include a vote by the board of directors to conduct a reverse or forward split of the common stock. The shares held by Nexia thus have a strong anti-takeover effect. The interests of Nexia may not always conform to the interests of the common stockholders, in general, and thus its voting rights may not always be exercised in the best interests of the common stockholders of the Company.

Our business and our industry are affected by cyclical factors in the State of Utah, including the risk of a prolonged recession.

Our financial results are substantially dependent upon overall economic conditions in the State of Utah. General economic factors that are beyond our control, such as interest rates, recession, inflation, deflation, tax rates and policy, energy costs, unemployment trends, and other matters that influence consumer confidence and spending, may impact our business. In particular, visitation patterns to our salons can be adversely impacted by increases in unemployment rates and decreases in discretionary income levels.

A prolonged or a deepening recession in the United States, specifically in Utah, could substantially decrease the demand for our products and services below current levels and adversely affect our business. Our industry has historically been vulnerable to significant declines in consumption and product and service pricing during prolonged periods of economic downturn such as at present.

Recessions and other periods of economic dislocation typically result in a lower level of discretionary income for consumers. To the extent discretionary income declines, consumers may be more likely to reduce discretionary spending. This could result in our salon customers foregoing salon treatments or using home treatments as a substitute.

If we cannot improve same-store sales our business and results of operations may be affected.

Our success depends, in part, upon our ability to improve sales, as well as both gross margins and operating margins. A variety of factors affect comparable sales, including fashion trends, competition, current economic conditions, changes in our product assortment, the success of marketing programs and weather conditions. These factors may cause our comparable store sales results to differ materially from prior periods and from our expectations. If we are unable to improve our comparable sales on a long-term basis or offset the impact with operational savings, our financial results may be affected.

Changes in our key relationships may adversely affect our operating results.

We maintain key relationships with certain companies, including Aveda™. Termination or modification of any of these relationships could significantly reduce our revenues and have a material and adverse impact on our business, our operating results and our ability to expand.

Changes in fashion trends may impact our revenue.

Changes in consumer tastes and fashion trends can have an impact on our financial performance. For example, trends in wearing longer hair may reduce the number of visits to, and therefore, sales at our salons.

We are dependent on key personnel, specifically Richard Surber, our President and CEO.

We are dependent on the services of Richard Surber, our President, CEO, and a Director. Green does not have an employment agreement with Mr. Surber, and losing his services would likely have an adverse effect on our ability to conduct business.

The salon operations are dependent on key personnel.

The operations of the two salons are dependent on the day to day management of current staff at those locations who work in the salons and train their personnel. Losing the services of these long term employees would likely have an adverse effect on the operations and business development of the salons.

Our success depends on our ability to attract and retain trained stylists in order to support our existing salon business and to staff future expansion.

 
 
21

 

The salons are actively recruiting qualified candidates to fill stylist positions. There is substantial competition for experienced personnel in this area, which we expect to continue. We will compete for experienced candidates with companies who have substantially greater financial resources than we do. If we fail to attract, motivate and retain qualified stylists, it could harm our business and limit our ability to be successful and hamper expansion plans. For example, we will depend upon the expertise and training abilities of our current staff and management at the salons. Since we do not maintain insurance policies on any of our employees, if we lose the services of any key officers or employees it could harm our business and results of operations.

Changes in regulatory and statutory laws may result in increased costs to our business.

Our financial results can be adversely impacted by regulatory or statutory changes in laws. Due to the number of people we employ, laws that increase costs to provide employee benefits may result in additional costs to our business. Compliance with new, complex and changing laws may cause our expenses to increase. In addition, any non-compliance with these laws could result in fines, product recalls and enforcement actions or otherwise restrict our ability to market certain products, which could adversely affect our business, financial condition and results of operations.

If we are not able to successfully compete in our business segments, our financial results may be affected.

Competition on a market by market basis remains strong. Therefore, our ability to raise prices in certain markets can be adversely impacted by this competition. If we are not able to raise prices, our ability to grow same-store sales and increase our revenue and earnings may be impaired.

We face significant competition in the salon business, which could harm our sales and profitability.

The primary competition to our operations comes from salons offering excellent customer service in the Salt Lake Area market. We have identified our main competitors as Lunatic Fringe, Salon Zazou and Salon Keiji. We are also in competition with large scale hair cutting operations such as Great Clips, Supercuts, and Fantastic Sams, though these operations do not compete in offering the high-end services and products of our salons.

The loss of the Aveda™ line of products would damage the operation of our salons and have a significant and negative impact on our ability to operate and generate revenues.

Our salons offer the Aveda™ line of products, which are used exclusively in the services provided to customers of the salon and offered for retail sale at the salon location. Loss of the Aveda™ product line would have a significant and negative impact on the operation of the salons and their ability to generate revenues from either retail sales of health and beauty products or from providing services to consumers at the salon. We believe that the high quality and reputation of this line of products is key to our current operations and future success.

Changes in manufacturers' choice of distribution channels may negatively affect our revenues.

The retail products that we sell are licensed to be carried exclusively by professional salons. The products we purchase for sale in our salons are purchased pursuant to purchase orders, as opposed to long-term contracts, and generally can be terminated by the producer without much advance notice. Should the various product manufacturers decide to utilize other distribution channels, such as large discount retailers, it could negatively impact the revenue earned from product sales.

If we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions or private litigation and our reputation could suffer.

The nature of our business involves processing, transmission and storage of personal information about our customers. If we experience a data security breach, we could be exposed to government enforcement actions and private litigation. In addition, our customers could lose confidence in our ability to protect their personal information, which could cause them to stop visiting our salons altogether. Such events could lead to lost future sales and adversely affect our results of operations.

Our stock price may be volatile.

The market price of our common stock is highly volatile and fluctuates widely in price in response to various factors, many of which are beyond our control, including the following:

·         significant dilution;
·         our services or our competitors;
·         additions or departures of key personnel;
·         our ability to execute our business plan;
·         operating results that fall below expectations;
·         loss of any strategic relationship;
·         economic and other external factors; and,
·         period-to-period fluctuations in our financial results.
 

 
22

 


In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our common stock.

Investors bear a risk that a liquid market may never develop and as a result, you may not be able to buy or sell our securities at the times you may wish and market liquidity may be limited.

Even though our securities are quoted on the “Pink Sheets,” that may not permit our investors to sell securities when and in the manner that they wish. There is not currently a significant volume of shares trading in the Company’s common stock and there may never be sufficient volume to create a liquid market such as to allow all shareholders to sell or buy shares whenever they desire. A liquid market for the sale of shares of the Companies securities may never develop.

Our common stock is currently deemed to be “penny stock”, which makes it more difficult for investors to sell their shares.

Our common stock is and will be subject to the “penny stock” rules adopted under section 15(g) of the Exchange Act. The penny stock rules apply to companies whose common stock is not listed on the NASDAQ Stock Market or other national securities exchange and trades at less than $5.00 per share or that have tangible net worth of less than $5,000,000 ($2,000,000 if the company has been operating for three or more years). These rules require, among other things, that brokers who trade penny stock to persons other than “established customers” complete certain documentation, make suitability inquiries of investors and provide investors with certain information concerning trading in the security, including a risk disclosure document and quote information under certain circumstances. Many brokers have decided not to trade penny stocks because of the requirements of the penny stock rules and, as a result, the number of broker-dealers willing to act as market makers in such securities is limited. If we remain subject to the penny stock rules for any significant period, it could have an adverse effect on the market, if any, for our securities. If our securities are subject to the penny stock rules, investors will find it more difficult to dispose of our securities.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

On February 12, 2014, the Board of Directors approved the issuance of 10,000 shares of Convertible Preferred Series B Stock in exchange for $20,000 in cash.

On February 14, 2014, the Board of Directors approved the conversion of 5,795 shares of Series B Preferred Stock held by an investor into 6,965,144 shares of Common Stock. The shares were converted at $0.00416 per share based on the conversion provisions for the Series B Preferred Stock designation.

On March 12, 2014, the Board of Directors approved the issuance of 10,000 shares of Convertible Preferred Series B Stock in exchange for $20,000 in cash.

On March 14, 2014, the Board of Directors approved the conversion of 11,245 shares of Series B Preferred Stock held by an investor into 8,650,000 shares of Common Stock. The shares were converted at $0.0065 per share based on the conversion provisions for the Series B Preferred Stock designation.

On March 17, 2014, the Board of Directors approved the conversion of 10,100 shares of Series B Preferred Stock held by an investor into 7,890,625 shares of Common Stock. The shares were converted at $0.0064 per share based on the conversion provisions for the Series B Preferred Stock designation.

On March 28 2014, the Board of Directors approved the issuance of a total of 189,123 shares of the Company's Convertible Preferred Series B Stock in exchange for cancellation of the principal and accrued interest of the five, $100,000 each, 8% Series A Senior Subordinated Convertible Redeemable Debentures (the "Debentures").  The Debentures were held by two unrelated parties and amounted to $500,000 in principal and $161,929 of accrued interest for a total of $661,929.  The Company recognized a $6,994 gain on the transaction.

Subsequent Events

On April 2, 2014, the Board of Directors approved the conversion of 6,532 shares of Series B Preferred Stock held by an investor into 5,336,601 shares of Common Stock. The shares were converted at $0.00612 per share based on the conversion provisions for the Series B Preferred Stock designation.
 
In the above transactions, the Board of Directors relied upon Rule 506 of the Securities Act of 1933 in originally issuing the convertible notes or preferred stock and in the subsequent issuances resulting from conversions of the notes and preferred securities into common stock were done pursuant to Rule 4(2) of the Securities Act of 1933 and the resales by the holders were carried out in reliance on Rule 144.
 
Item 3. Defaults Upon Senior Securities

None.

Item 4. [Reserved]

Item 5. Other Information

None.
 

 
23

 


Item 6. Exhibits

(a)  
The following exhibits are filed herewith or incorporated by reference as indicated in the table below:

   
Incorporated by Reference
 
Exhibit Number
Description
Form
File Number
Exhibit Number
Filing Date
Provided Herewith
             
3(i)
Amended and Restated Certificate of Incorporation
10-12G/A
000-54018
3(i)
8/23/2010
 
3(ii)
Bylaws
10-12G/A
000-54018
3(ii)
8/23/2010
 
3(iii)
Plan of Merger
8-K
000-54018
3(iii)
8/26/2010
 
3(iv)
Plan of Merger and Share Exchange
8-K
000-54018
3(iv)
8/31/2010
 
3(v)
Utah Articles of Incorporation
8-K
000-54018
3(v)
8/31/2010
 
4(i)
Certificate of Designation for Series B Preferred Stock.
10-12G/A
000-54018
4(i)
8/23/2010
 
4(ii)
8% Series A Senior Subordinated Convertible Redeemable Debenture issued to DHI dated April 30, 2008.
10-12G/A
000-54018
4(ii)
8/23/2010
 
4(iii)
8% Series A Senior Subordinated Convertible Redeemable Debenture issued to Akron Associates, Inc. dated January 15, 2010.
10-12G/A
000-54018
4(iii)
8/23/2010
 
4(iv)
8% Series A Senior Subordinated Convertible Redeemable Debenture issued to Desert Vista Capital, LLC. dated January 15, 2010.
10-12G/A
000-54018
4(iv)
8/23/2010
 
4(v)
8% Series A Senior Subordinated Convertible Redeemable Debenture issued to Akron Associates, Inc. dated March 16, 2010.
10-12G/A
000-54018
4(v)
8/23/2010
 
4(vi)
8% Series A Senior Subordinated Convertible Redeemable Debenture issued to Akron Associates dated May 11, 2010.
10-12G/A
000-54018
4(vi)
8/23/2010
 
4(vii)
8% Series A Senior Subordinated Convertible Redeemable Debenture issued to Desert Vista Capital, LLC dated May 11, 2010.
10-12G/A
000-54018
4(vii)
8/23/2010
 
4(viii)
Amended Certificate of Designation for Series B Preferred Stock.
10-12G/A
000-54018
4(viii)
9/22/2010
 
10(i)
Agreement and General Release with Akron Associated, Inc. March 28, 2014
8-K
   
4/2/2014
 
10(ii)
Agreement and General Release with Desert Vista Capital, LLC, March 28, 2014
8-K
   
4/2/2014
 
31.01
Certification of the Registrant’s Chief Executive Officer, Richard D. Surber, pursuant to Rule 13a-14 of the Securities Exchange Act of 1934.
       
X
31.02
Certification of the Registrant’s Chief Financial Officer, Scott C. Coffman, pursuant to Rule 13a-14 of the Securities Exchange Act of 1934.
       
X
32.01
Certification of the Registrant’s Chief Executive Officer, Richard D. Surber, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
       
X
32.02
Certification of the Registrant’s Chief Financial Officer, Scott C. Coffman, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
       
X

 

 
24

 



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

GREEN ENDEAVORS, INC.
(Registrant)


DATE: May 20, 2014                           
By: /s/ Richard D. Surber
Richard D. Surber
President, Chief Executive Officer and Director


DATE: May 20, 2014
By: /s/ Scott C. Coffman
Scott C. Coffman
Chief Financial Officer and Director

 

 
25